Presentation by realestate.co.nz to the sales team of Harcourts Advantage, Tauranga - June 10 2009

1. The Changing face of real estate

3. 2 very different decades

4. Market value trebled in 6 years $41 billion $22 billion $13 billion

5. The highs and the lows – property sales 122,000 53,500 63,000

6. Strong start to 2009

7. Significant fall in new listings...

8. ...bringing inventory levels back

9. Understanding and interpreting information

12. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

13. More and more people searching online for property – 20 million year to date Over 1,000,000 visitor sessions per week through Feb / Mar / May up 15% Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites

14. Strong enquiry levels

15. Realestate.co.nz – your industry website Supporting and Protecting this industry – online Monthly subscription April 2006 - $200 April 2007 - $200 April 2008 - $200 April 2009 - $200 April 2010 - $200 ... ...

16. Consistent growth – outperforming the market

17. Driving international viewers

18. In May - 59% of visitors to realestate.co.nz DID NOT VISIT trade me property 213,487 Unique visitors visited Realestate.co.nz and NOT Trade me property 150,568 UB’s visited BOTH sites Buyers know where to look

19. Realestate.co.nz – your site

20. TradeMe – auction site for rubbish!

22. The changing face of real estate?

23. Traditional model has changed

24. Buyers in control

25. Relationship with buyers has changed 5 – 10 years ago Research / Research / Research Today

26. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

27. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” What’s really happening ?

29. Where are they looking?

30. What are they looking at??

31. What are they looking for?

32. Property information at your finger tips

33. Providing information – 24hrs a day

34. 1,528,000 properties in NZ

35. Every property has a web page

36. Context – where in relation to schools

37. Context of aerial images

38. Community information – where to live

39. Property and lifestyle information

40. What’s on the market?

41. Who lives in that suburb?

43. Getting inside the minds of buyers?? 6 weeks of researching 2½ hours per week on specialist real estate websites 5 5 %

44. Understanding interest / behaviour

45. Email alerts – first impressions count!

46. Address Accurate pricing Large images / high quality images Maps Get the basics right!

47. Richer and richer information

48. Information online – StreetView from Google

49. Featured listings

50. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January

51. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

53. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

57. 1998 : 26,000,000 web pages 2000: 1,000,000,000 2008: 1,000,000,000,000

58. The power of links

59. Understanding Google

61. Blogs – hosted on realestate.co.nz

62. Become the sector expert

63. Become the local expert

64. Social Media – building a profile

65. Featured agent

67. The changing face of real estate