Adam and Tyler Rosen founded TeSPA (The eSports Association) to set up local chapters around the country for high school and college grassroots eSports competitions. Blizzard Entertainment acquired TeSPA in 2013 and the twin brothers now oversee all of Blizzard’s collegiate eSports activities. This fireside chat will focus on the opportunities grassroots and college competitive gaming opens up for brands.

1. COLLEGE ESPORTS
Key Learnings
February 2017
[a]list Summit

2. OUR STORY
Co-Founded Tespa in 2010
The Largest College Esports Org in the World
Established Heroes of the Dorm with Blizzard
The first live college-esports telecast on ESPN
Produced Pro Esports at BlizzCon
4 arenas, 25k+ attendees, 10+ million unique viewers
Helped Launch Fireside Gatherings
The ultimate grassroots Blizzard program
Business Strategy & Operations
Long-term planning, broadcast, production, distribution

3. Our Purpose
1. Why you should care about College Esports
2. Key lessons from College Tournaments

4. WHY COLLEGE ESPORTS?
(1) The Demographic
(2) Bridging of Two Worlds
(3) Stakes are Getting Higher

5. WHY COLLEGE ESPORTS?
(1) The Demographic
• 44% of college students identify as gamers
• Students game as a way to socially connect on campus
• Technical, intelligent, and high earning potential (48% STEM)

6. WHY COLLEGE ESPORTS?
(2) Bridging of Two Worlds
• “Middle Ground” between Esports & Traditional Sports
• Increasing resemblances to Traditional Sports

7. WHY COLLEGE ESPORTS?
(3) Stakes are Getting Higher
• Esports Varsity Programs
• Athletic Conference Involvement
• Millions in Esports Scholarships & Tuition

8. KEY LESSONS
Heroes of the Dorm

9. • Full Tuition for College Career
• Teams from 400+ universities
• 1B+ press impressions
LESSONS FROM COLLEGE ESPORTS

10. (1) College Esports is Accessible
(2) Importance of Storytelling
(3) Engagement is Key
LESSONS FROM COLLEGE ESPORTS

11. LESSONS FROM COLLEGE ESPORTS
(1) College Esports is Accessible

12. LESSONS FROM COLLEGE ESPORTS
(2) Importance of Storytelling

13. (3) Engagement is Key
LESSONS FROM COLLEGE ESPORTS

14. QUESTIONS?
ANSWERS.