This session is a case study about how Opus Group® leveraged Oracle Planning and Budgeting Cloud Service (PBCS) to create a custom project-driven financial planning solution that is used for short- and long-term capital, revenue, margin, and expense planning. This PBCS application incorporates key concepts required for financial planning from the real estate and construction industry, such as project capital structure and equity, capital roll-forwards, rolling forecasts, and revenue recognition by different capital structures. The session will include a live demo to illustrate how the planning model integrates a project-level proforma to short- and long-term capital and P&L planning tools, to generate a variety of financial reports.
3. Charlie Luke
• Summary
• Vice President, Financial Planning & Analysis, Opus Group
• Hybrid career path – traditional progressive financial roles for 10 years; CFO of a small software company; CPA
• Contract PM / Senior PM for 15 years; PMP + CSM; leading the implementation of various software applications
• Last five years at Opus; brought back as a contractor and hired as Director of FP&A late 2015
• Speaker at Oracle / Hyperion conferences – HUGMN and ODTUG
• Project Responsibility Summary
• Vendor identification, evaluation and selection
• Project Manager, Subject Matter Expert, Business Analyst – full responsibility for implementation
• Ongoing identification and rollout of additional functionality and enhancements
• Visit me at:
• Email: Charlie.Luke@opus-group.com
4. Vatsal Gaonkar
• Summary
• Product Manager – Enterprise Planning
• Over 13 years of Enterprise Performance Management (EPM) experience across on-premises,
cloud and hybrid deployments
• Design, Development and Deployment roles across approx. 40 projects over the years
• EPM Cloud Credentials – Certified in EPBCS & PCMCS; Design and deployments; EPM Cloud
automation
• Speaker at Oracle / Hyperion conferences: HUGMN, DCOUAG, OAUG, ODTUG and OpenWorld
• Project Responsibility Summary
• Pre-sales, Design and Deployment
• Support, Enhancement and Oracle Liaison
• Visit me at:
• Email: vatsal.gaonkar@alithya.com twitter: @dieselvat
5. Alithya overview – EPM & Analytics
5
Comprehensive Business Solutions
Our solutions drive improved business performance
through better decision making, strong customer
engagement, and optimized operations
Deep Partnership Drives Customer Value Adaptable Deployment Models
Diverse Client Portfolio & Industry Expertise
RetailEnergy/
Utilities
Team Highlights
Multiple Oracle
ACEs
Seasoned
delivery team
with avg 8 years
serving clients
Experienced
management team
with avg 15 years in
the company
Certified Cloud
Resources
Enterprise Performance
Management (EPM)
Analytics
Financial Services
Technology CPG and
Manufacturing
Healthcare
Outstanding
Achievement
in Big Data
100 Most Promising
Big Data Solutions
Providers
1,000+ Clients 2,000+ Projects20+ Years
Advisory
Services
Implementation
Services
Technical
Services
Hosting &
Support
Training
Services
Intellectual
Property
6. COMPANY HISTORY
6
2001
Hyperion
Planning
introduced
to the
market (1st
Essbase
embedded
app)
2007
Enhanced
Consolidation
practice with
world class
capabilities
2009
HPCM
introduced
to the
market –
Ranzal
design
review
2010
Established
Strategic
Finance
practice to
complement
our Planning
expertise
2012
Exalytics &
Performance
Testing Lab
Establish
multi
product
focus &
advisory
Proven business analytics leader with a
history of successful implementations
and continuous growth
1996
Ranzal &
Associates
Founded
2004
Acquired by
Edgewater
2016
Deepened
geographic
footprint
and EPM
Cloud
expertise
2015
Developed
Discovery &
Modern
Data
Architecture
Approach
2014
Introduced
Hosting,
Support &
Managed
Services
Offerings
2018
Ranzal &
Alithya join
forces to
form an EPM/
ERP Cloud
Powerhouse
7. Who is The Opus Group
• Privately held, Integrated Real Estate
Development and Design-Build Construction
• Offices in Minneapolis (HQ), Chicago, Denver,
Des Moines, Kansas City, Indianapolis, Phoenix
and St. Louis
• Business model: Merchant builder – build to sell
or build for others; don’t build to own
• Two legal entities for Capital Planning and
Revenue & Margin Modeling – Opus
Development Company (ODC) and Opus Design
Build (ODB)
• Capital Structures: On Book (all Opus equity); JV
(some Opus equity); Fee Development (their
equity); Client Direct Services (third party)
8. Planning Cycle Pain Points
• Opus Short Term Capital Planning is a 13-month rolling-forecast model
• Capital Planning and Revenue Modeling processes evolved over time as a
series of separate - and intentionally not linked - spreadsheets for ODC & ODB
• Manual process to update multiple spreadsheets with similar or the same
project-level data; significant effort at quarter end to “roll-forward” the file
• Time consuming to change a project driver(s): capital structure and dates
• Difficult to extend short-term plan (monthly) into a long-term plan
(quarterly). Scenario analysis = “File Save As”; adding to file proliferation
• No historical database; data in three-month segments in quarterly files
• Created multiple opportunities for data-entry errors – “linkronization”
10. Vendor Selection
• Had initial exploratory meetings with two vendor / partners – Alithya +
Oracle and Co X + SAP
• Implementation approach was already defined as “crawl-walk-run”
• Requested each vendor prepare a simple demo of the product
representing a sample of the functionality needed in the “crawl” phase
• 90 minute evaluation of each solution in our conference room pilot phase
• Selected Alithya + Oracle / Hyperion PBCS
• Better representation of what we asked for
• As one of the first Hyperion PBCS clients, wanted a partner that had
strong technical resources
11. Implementation Approach
• Crawl phase (July – November 2015): Short and Long Term Capital Planning
▪ Build out the basics; load monthly historical data
▪ SmartView to load monthly actual cash flow data into Hyperion PBCS
▪ Eliminate the line between short-term and long-term Capital Planning
▪ Use SmartView for some quarterly management and board reporting
• Walk phase (January – May 2016): Revenue and Margin modeling
▪ Lifecycle project-level revenue and margin utilizing % complete by month
▪ Apply the bell shaped WIP% to more accurately estimate capital needs
▪ Timing lag – revenue and margin has timing difference to cash
▪ Management Adjustment – exclude specific projects from modeling
12. Implementation Approach
• Jog phase (Q3 2016): Integrate Long Term Planning / P&L
▪ Leverages the Walk phase development in revenue and margin modeling
▪ Revenue and margin by status, funding source and entity
▪ Develop high level expense model with revenue and other drivers
▪ Five year summary P&L, capital plan, equity roll-forward, ROE and leverage
• Run (and beyond):
▪ Upload of detailed G&A actuals; variance reporting and analysis
▪ Upload headcount; per FTE reporting
▪ Summary P&L by office for ODC and ODB
▪ Utilize Smartview to populate pre-formatted quarterly reporting schedules
▪ Added Debt guarantee functionality and included in Leverage calculation
14. Design Considerations: Alithya Approach
14
• Solve “Linkronization”
• Driver based solution
• Important requirements
• Planning Horizons
• Multiple years
• Rollforwards
• Complexity (Connected Planning)
• Pro Forma –> Capital Planning –> Revenue and Margin Modeling
• One Place Administration
• Work in Progress
• Cost
• Limited IT involvement
• Proof of Concept
16. Design Considerations: Technical
16
• Project Administration
• Drivers for Time frame i.e. Start Month, Construction
Months, End Month, Timing Lag
• MOD Scenario
• Smart lists
• Drivers for Modeling i.e. Capital Structures
• Flag for Modeling i.e. Spread, Management Adjustments,
Other
18. Design Considerations: Technical
18
• Work in Progress (WIP) %
• Used for Capital and Revenue planning
• Model in one place – post many places
• Custom Defined Functions
• Roling Model
• TP-Index
• Dynamic Calc and Store
19. Design Considerations: Technical
19
• Long Term Planning – Expenses
• Drivers (Trend) and Allocation
• Basis Data and Modeled data
• Integration with Capital Plan
20. Demo
• Review a project that has been added including pro forma
▪ Attributes; Management Adjustment; Timing Lag; WIP Curves
• Short Term Capital Planning – ODC & ODB
▪ Project Level and in aggregate
• Long Term Planning:
▪ Revenue and margin modeling by project, office and company
▪ Macro level expense modeling
▪ Summary: P&L, Capital Plan, Equity roll-forward, ROE and Leverage
• Recent functionality:
▪ G&A Reporting
▪ Loading headcount and historical actual by office P&L
▪ Revenue and Cost per FTE
▪ JV Debt Guarantees
23. Benefits
• Centralized source of driver based project data for planning and analysis
• Eliminated the three complex spreadsheets used for Capital Planning
• Linkronization substantially reduced – eliminated 10 of the 13
• Substantial efficiency gains updating monthly Short Term Capital Plans
▪ Over 80% reduction in time; from typically four full days of work down to ~ 4 hours
▪ Fully integrated to Opus Long Term Capital Plan
▪ Leverage Smartview to populate numerous quarterly management and board reports
• Reallocated time to
▪ Developing and deploying additional analysis and reporting tools to aid in decision making
▪ Analysis of the overall portfolio of projects – prepare, compare and contrast multiple “What-
if” Scenarios
L
Efficiently model deployment of capital amongst a portfolio of
projects in order to maximize long-term returns to stakeholders
24. Credibility
“As a merchant build real estate development organization,
our business is very entrepreneurial in nature, and is changing
frequently. With Hyperion PBCS, we can respond and react in
this very dynamic business environment where the difference
of days in the decision making process can mean executing on
a project, or losing the opportunity to another developer.”
Tim Murnane, Chief Executive Officer
25. Credibility
“At Opus we are constantly evaluating our pipeline of real
estate projects – whether that’s product mix, capital structure
or schedule. Hyperion PBCS allows us to easily and accurately
analyze various scenarios so we’re able to make informed
decisions in a timely manner consistent with our overall
business objectives. It is an extremely powerful tool and one
we utilize on a daily basis.”
Dave Menke, President of Development
26. Credibility
“We started with a vision to find a database tool we could configure
and implement to connect our financial planning from a series of
Excel spreadsheets to eliminate inconsistencies in assumptions and
increase speed to allow more time for analysis and modeling multiple
scenarios. We started modestly with Hyperion Planning & Budgeting
Cloud Services and quickly concluded it was the right tool for the job
and have enhanced functionality much quicker than anticipated with
much lower investment cost. Huge win for Opus!”
Dennis Power, Chief Financial Officer
29. 16 Speaker Sessions
29
Visit us at Booth # 113
Monday, 6/24:
• 11:00am – 11:30am (202): Become a RESTful Iron Man with ARC (the Application, Not the Reactor)
• 11:00am - 11:30am (204): Supplemental Data in the Cloud
• 2:15pm - 3:15pm (205): Best Practices for Designing and Building Integrations
• 3:45pm - 4:45pm (611): My Favorite Calc Code
Tuesday, 6/25:
• 8:50am - 9:50am (204): Keys to the Kingdom: Key Concepts to ARCS Application Design
• 10:00am - 11:00am (211): Client Success Story - Oracle FDMEE is the Cloud Data Hub at Legg Mason
• 11:45am - 12:45pm (611): I Can do WHAT with PCMCS? Features and Functions, Business Benefits, and Use Cases
• 2:15pm - 3:15pm (211): EPM Cloud Integration at CareFirst
• 2:15pm - 3:15pm (611): Empowering Users with Analytical MDX
Wednesday, 6/26:
• 10:15am - 11:15am (201): EPRCS: The reporting Swiss Army Knife
• 10:15am - 11:15am (602): Connected Planning Using EPM Cloud at Opus Group
• 11:45am - 12:45pm (211): Case Study: Using EDMCS to Solve Master Data Challenges
• 11:45am - 12:45pm (201): EPM Data Integration Panel
• 11:45am - 12:45pm (6A): Trend-Based Connected Planning at Vitamix
• 3:30pm - 4:30pm (204): A 2020 Vision for EPM Project Management
Thursday, 6/27:
• 9:30am – 11:00am (609): Deep Dive: Financial Close: The Best of Both Worlds - Welcome to the Hybrid Close