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Indra Nooyi 
The Full Range of Leadership 
aftina - Alfin – Ali – Azhar 
Ferry – Iman – Indri
Case Overview 
Indra Krishnamurthy Nooyi born in India on Oct. 28, 1955 (57 years old) 
Her breakthrough Leadership as Chairman and CEO of PepsiCo 
“Performance with Purpose” 
Balancing Profit motive with healthier snack, zero impact on environment, taking care 
of workforce 
PepsiCo's multi-year strategy to invest in a healthier future for people and the planet, 
more health-conscious by adding healthier brands and products through acquisitions. 
Characteristics: 
Strategic thinker - Set high standard - Likes to challenge the team - Good art of suasion - 
Full dedicated when working - People first (celebrate birthday, give dinner) - Appreciate 
support from families
What Shaped Her 
Family Background 
• She grew up in Chennai formerly Madras, India 
• Her father is an accountant and stay at home mother 
• Every night Her mother like to present world problem to solve by Nooyi and her 
sister and play as a competition 
• Her grand father is a retired judge like to teach Nooyi with homework and Geometri 
Education 
• MBA from the Indian Institute of Management in Calcutta in 1976, 
• Master's in Public and Private Management from Yale University in 1980. 
Work Experience : 
• Product manager for Johnson & Johnson – India 
• Mettur Beardsell 
• International corporate strategy director - Boston Consulting Group 
• Motorola's automotive and industrial electronic group 
• SVP of strategy and strategic marketing for Asea Brown Boveri 
• SVP of corporate strategy and development – PepsiCo in 1994 
• president and chief financial officer – PepsiCo 
• CEO PepsiCo in 2007
Question #1 
Which characteristic Indra Nooyi displayed, associated with 
being a good leader and good manager? 
Leadership is… 
Process whereby an individual influences others to achieve a 
common goal (Kreitner-Kinicki) 
Leader is a someone who… 
 Creating and communicating a vision 
 Influencing others through use of power 
 Motivating task behavior in pursuit of shared objectives 
 Establishing and maintaining group culture 
 Empowering others 
 Clarifying roles and niche in marketplace 
 Making tough decisions with limited information
Question #1 
Which characteristic Indra Nooyi displayed, associated with 
being a good leader and good manager?
Question #1 
Which characteristic Indra Nooyi displayed, associated with 
being a good leader and good manager? 
Indra Krishnamurthy Nooyi : 
 A strategic thinker (L - Visionary) 
 Organized PepsiCo to make it less fixated on the U.S. (L - Inspiring) 
 Created Motto “Performance with Purpose” (L – Changing Behavior) 
 The most stunning talents it’s the art of suasion (L - Influence) 
 Sells idea with famous intensity (L/M – Charismatic/Conscientious) 
 Expects everyone around her to measure up (M - Controlling) 
 Always challenge her team members (L - Motivating) 
 With her team, there is nothing remote (L – Managing People) 
 Really care about the team and their families (L – People First)
Question #1 
Which characteristic Indra Nooyi displayed, associated with 
being a good leader and good manager? 
Organizational success requires a combination 
of effective leadership and management. This in 
turn leads to the realization that today’s leaders need to be 
effective at both leading and managing. (Kreitner – Kinicki)
Question #1 
Which characteristic Indra Nooyi displayed, associated with 
being a good leader and good manager? 
Leaders Managers 
• Inspire & Motivate 
• Manage People 
• Are Decisive 
• Create a Vision 
• Are Accountable 
• Execute 
• Manage Resources 
• Plan, organize, direct, 
control 
Managers who are also leaders
Question #2 
Which different positive and negatif leadership traits and styles 
were displayed by Ms. Nooyi? Cite examples 
A leader trait is a physical or personality characteristic that can be used to 
differentiate leaders from followers. 
Trait theorists believed that they weren’t innate but could be developed 
through experience and learning. 
Five Stogdill’s leader traits : 
Intelligence 
Dominance 
Self-confidence 
Level of energy and activity 
Task-relevant knowledge
Question #2 
Which different positive and negatif leadership traits and styles 
were displayed by Ms. Nooyi? Cite examples 
• Kouzes and Posner’s Leadership Traits that constitute leader’s credibility : 
Honesty Forward-looking Inspiring 
• The credibility is then enhanced by : 
Competent 
Honestly communicating with others 
Taking responsibility for one’s mistakes or problems
Question #2 
Which different positive and negatif leadership traits and styles 
were displayed by Ms. Nooyi? Cite examples 
• Kellerman’s Research on Traits possessed by bad leaders : 
Incompetent 
Rigid 
Intemperate 
Callous 
Corrupt 
Insular 
Evil
Question #2 
Which different positive and negatif leadership traits and styles 
were displayed by Ms. Nooyi? Cite examples 
Ms. Nooyi’s Positive Traits : 
 Task Competence 
 “She’s cosmopolitan, rigorously educated, and a strategic thinker ” 
 Intelligence, knowledge, problem solving skills 
 Interpersonal Competence 
 “One of Nooyi’s most stunning talents is the art of suasion” 
 “She insists that everybody’s birthday is celebrated with a cake … and everyone is 
forever 35” 
 Organize family-oriented dinners 
 “She talks about being mother” 
 Self efficacy 
 A confident woman capable of leading a large organization to attain several goals (net zero 
environmental impact, healthier snacks) 
 Ethical 
 Societal concerns (striving for a net zero impact on the environment) 
 “if all you want is to screw this company down tight and get double degree earnings growth 
and nothing else, then I am the wrong person”
Question #2 
Which different positive and negatif leadership traits and styles 
were displayed by Ms. Nooyi? Cite examples 
Ms. Nooyi’s Negative Traits : 
 Overly demanding and unrealistic standards 
 “Just as she was held to very high standards in her youth, she expects everyone around her 
to measure up” 
 “she kept pushing and pushing”
Question #3 
To what extent does Indra display situational approaches toward 
leadership? 
Fiedler suggests that leaders must learn to manipulate or influence leadership situation in 
order to create match between their leadership style and amount of control within 
situation at hand. 
Situational Control High Control Situations Moderate Control Situations Low 
Control 
Situations 
Leader-member 
relations 
Good Good Good Good Poor Poor Poor Poor 
Task Structure High High Low Low High High Low Low 
Position Power Strong Weak Strong Weak Strong Weak Strong Weak 
Situation I II III IV V VI VII VIII 
Optimal 
Leadership 
Style 
Task-motivated 
Leadership 
Relationship-Motivated 
Leadership 
Task-Motivated 
Leadership 
16-14
Question #3 
To what extent does Indra display situational approaches toward 
leadership? 
16-15 
Leadership Style Stuation 
Task-Motivated 
Leadership 
When his team couldn’t find an inexpensive alternative 
alternative to palm oil for its product in Thailand last year, she 
kept pushing and pushing saying : “I hear you, I hear you so 
what’s the solution ?” until they came up with one : rice bran 
oil. 
Relationship-Motivated 
Leadership 
Her colleagues say she “brings her whole self” to the office. She 
insists that everybody ‘s birthday is celebrated with a cake .. And 
everyone is forever 35.
Question #4 
Which of the four types of transformational leadership behavior 
were displayed by Ms. Nooyi? 
Transformational Model of Leadership 
Ind. & Org. Leader behavior 
characteristics 
Effects on followers and 
work groups 
Outcomes 
Traits Inspirational motivation Increased intrinsic 
motivation, achievement 
orientation, and goal 
pursuit 
Personal commitment to 
leader and vision 
Life experience Idealized influence Increased identification 
and trust with the leader 
Self – sacrificial behafior 
Organizational culture Individualized 
consideration 
Increased identification 
and cohesion with work 
group members 
Organizational 
commitment 
Intelectual stimulation Increased self-esteem, self-efficacy, 
and intrinsic 
interest in goal 
accomplishment 
Task meaningfulness and 
satisfaction 
Increased role-modeling of 
transformation leadership 
Increased individual group, 
and organizational 
performance
Question #4 
Which of the four types of transformational leadership behavior 
were displayed by Ms. Nooyi? 
Inspirational Motivation Idealized Influence 
• Striving for a net zero impact on the 
environment 
• Sell ideas with famous intensity 
Transformational 
• Performance with Purpose 
• We are engines of efficiency. 
• Expects everyone around 
her to measure up 
• Boston Consulting Group 
• “She challenges you” 
• Doubling executive team to 29 
• Taking care of workforce 
Individualized Consideration Intelectual Stimulation
Question #5 
Would you like to work for Indra Nooyi? Explain why or why not 
Positive leadership traits : 
 intelligence, 
 self-confidence, 
 determination 
 sociability 
Behavioral styles : 
 displays a high degree of consideration 
by fostering effective interpersonal relationships at work 
 displays a high degree of initiating structure 
by establishing goals for PepsiCo to produce healthier snacks and to 
have net-zero environmental impact
Question #6 
What did you learn about leadership from this case 
• Nooyi has leadership behavior : 
• Inspirational motivation 
• Idealized influence 
• Individualized consideration 
• Intellectual stimulation 
• Have a strong personality, she is a very charismatic and humble leader, art of 
suasion 
• Leadership style: 
• Risk taking and concrete decision  making big shift and change business 
plan 
• Promoting the Company mission  “Performance with Purpose” 
• Emotional Intelligent  Precept employee as people first, create fun and 
heartfelt environment (waking barefoot and singing) 
• Nurturing employee  family oriented employee, send postcard, cake for 
birthday 
• Motivating personality and blended with the team  put target, nothing 
remote about Nooyi 
• Straightforward  Clear defined target and measurement, concised 
message to employee
Conclusions 
• Leaders are made, not born (University of 
Michigan). 
• Good leadership depends on personal traits 
like background, capability, personality, etc. 
• Transformational model of leadership had 
been in place at PepsiCo (compare to 
Transactional Model)
Indra 
Nooyi «If you want something said, ask a man; if you 
want something done, ask a woman». 
Margareth Tatcher

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Presentasi leadership v4

  • 1. Indra Nooyi The Full Range of Leadership aftina - Alfin – Ali – Azhar Ferry – Iman – Indri
  • 2. Case Overview Indra Krishnamurthy Nooyi born in India on Oct. 28, 1955 (57 years old) Her breakthrough Leadership as Chairman and CEO of PepsiCo “Performance with Purpose” Balancing Profit motive with healthier snack, zero impact on environment, taking care of workforce PepsiCo's multi-year strategy to invest in a healthier future for people and the planet, more health-conscious by adding healthier brands and products through acquisitions. Characteristics: Strategic thinker - Set high standard - Likes to challenge the team - Good art of suasion - Full dedicated when working - People first (celebrate birthday, give dinner) - Appreciate support from families
  • 3. What Shaped Her Family Background • She grew up in Chennai formerly Madras, India • Her father is an accountant and stay at home mother • Every night Her mother like to present world problem to solve by Nooyi and her sister and play as a competition • Her grand father is a retired judge like to teach Nooyi with homework and Geometri Education • MBA from the Indian Institute of Management in Calcutta in 1976, • Master's in Public and Private Management from Yale University in 1980. Work Experience : • Product manager for Johnson & Johnson – India • Mettur Beardsell • International corporate strategy director - Boston Consulting Group • Motorola's automotive and industrial electronic group • SVP of strategy and strategic marketing for Asea Brown Boveri • SVP of corporate strategy and development – PepsiCo in 1994 • president and chief financial officer – PepsiCo • CEO PepsiCo in 2007
  • 4. Question #1 Which characteristic Indra Nooyi displayed, associated with being a good leader and good manager? Leadership is… Process whereby an individual influences others to achieve a common goal (Kreitner-Kinicki) Leader is a someone who…  Creating and communicating a vision  Influencing others through use of power  Motivating task behavior in pursuit of shared objectives  Establishing and maintaining group culture  Empowering others  Clarifying roles and niche in marketplace  Making tough decisions with limited information
  • 5. Question #1 Which characteristic Indra Nooyi displayed, associated with being a good leader and good manager?
  • 6. Question #1 Which characteristic Indra Nooyi displayed, associated with being a good leader and good manager? Indra Krishnamurthy Nooyi :  A strategic thinker (L - Visionary)  Organized PepsiCo to make it less fixated on the U.S. (L - Inspiring)  Created Motto “Performance with Purpose” (L – Changing Behavior)  The most stunning talents it’s the art of suasion (L - Influence)  Sells idea with famous intensity (L/M – Charismatic/Conscientious)  Expects everyone around her to measure up (M - Controlling)  Always challenge her team members (L - Motivating)  With her team, there is nothing remote (L – Managing People)  Really care about the team and their families (L – People First)
  • 7. Question #1 Which characteristic Indra Nooyi displayed, associated with being a good leader and good manager? Organizational success requires a combination of effective leadership and management. This in turn leads to the realization that today’s leaders need to be effective at both leading and managing. (Kreitner – Kinicki)
  • 8. Question #1 Which characteristic Indra Nooyi displayed, associated with being a good leader and good manager? Leaders Managers • Inspire & Motivate • Manage People • Are Decisive • Create a Vision • Are Accountable • Execute • Manage Resources • Plan, organize, direct, control Managers who are also leaders
  • 9. Question #2 Which different positive and negatif leadership traits and styles were displayed by Ms. Nooyi? Cite examples A leader trait is a physical or personality characteristic that can be used to differentiate leaders from followers. Trait theorists believed that they weren’t innate but could be developed through experience and learning. Five Stogdill’s leader traits : Intelligence Dominance Self-confidence Level of energy and activity Task-relevant knowledge
  • 10. Question #2 Which different positive and negatif leadership traits and styles were displayed by Ms. Nooyi? Cite examples • Kouzes and Posner’s Leadership Traits that constitute leader’s credibility : Honesty Forward-looking Inspiring • The credibility is then enhanced by : Competent Honestly communicating with others Taking responsibility for one’s mistakes or problems
  • 11. Question #2 Which different positive and negatif leadership traits and styles were displayed by Ms. Nooyi? Cite examples • Kellerman’s Research on Traits possessed by bad leaders : Incompetent Rigid Intemperate Callous Corrupt Insular Evil
  • 12. Question #2 Which different positive and negatif leadership traits and styles were displayed by Ms. Nooyi? Cite examples Ms. Nooyi’s Positive Traits :  Task Competence  “She’s cosmopolitan, rigorously educated, and a strategic thinker ”  Intelligence, knowledge, problem solving skills  Interpersonal Competence  “One of Nooyi’s most stunning talents is the art of suasion”  “She insists that everybody’s birthday is celebrated with a cake … and everyone is forever 35”  Organize family-oriented dinners  “She talks about being mother”  Self efficacy  A confident woman capable of leading a large organization to attain several goals (net zero environmental impact, healthier snacks)  Ethical  Societal concerns (striving for a net zero impact on the environment)  “if all you want is to screw this company down tight and get double degree earnings growth and nothing else, then I am the wrong person”
  • 13. Question #2 Which different positive and negatif leadership traits and styles were displayed by Ms. Nooyi? Cite examples Ms. Nooyi’s Negative Traits :  Overly demanding and unrealistic standards  “Just as she was held to very high standards in her youth, she expects everyone around her to measure up”  “she kept pushing and pushing”
  • 14. Question #3 To what extent does Indra display situational approaches toward leadership? Fiedler suggests that leaders must learn to manipulate or influence leadership situation in order to create match between their leadership style and amount of control within situation at hand. Situational Control High Control Situations Moderate Control Situations Low Control Situations Leader-member relations Good Good Good Good Poor Poor Poor Poor Task Structure High High Low Low High High Low Low Position Power Strong Weak Strong Weak Strong Weak Strong Weak Situation I II III IV V VI VII VIII Optimal Leadership Style Task-motivated Leadership Relationship-Motivated Leadership Task-Motivated Leadership 16-14
  • 15. Question #3 To what extent does Indra display situational approaches toward leadership? 16-15 Leadership Style Stuation Task-Motivated Leadership When his team couldn’t find an inexpensive alternative alternative to palm oil for its product in Thailand last year, she kept pushing and pushing saying : “I hear you, I hear you so what’s the solution ?” until they came up with one : rice bran oil. Relationship-Motivated Leadership Her colleagues say she “brings her whole self” to the office. She insists that everybody ‘s birthday is celebrated with a cake .. And everyone is forever 35.
  • 16. Question #4 Which of the four types of transformational leadership behavior were displayed by Ms. Nooyi? Transformational Model of Leadership Ind. & Org. Leader behavior characteristics Effects on followers and work groups Outcomes Traits Inspirational motivation Increased intrinsic motivation, achievement orientation, and goal pursuit Personal commitment to leader and vision Life experience Idealized influence Increased identification and trust with the leader Self – sacrificial behafior Organizational culture Individualized consideration Increased identification and cohesion with work group members Organizational commitment Intelectual stimulation Increased self-esteem, self-efficacy, and intrinsic interest in goal accomplishment Task meaningfulness and satisfaction Increased role-modeling of transformation leadership Increased individual group, and organizational performance
  • 17. Question #4 Which of the four types of transformational leadership behavior were displayed by Ms. Nooyi? Inspirational Motivation Idealized Influence • Striving for a net zero impact on the environment • Sell ideas with famous intensity Transformational • Performance with Purpose • We are engines of efficiency. • Expects everyone around her to measure up • Boston Consulting Group • “She challenges you” • Doubling executive team to 29 • Taking care of workforce Individualized Consideration Intelectual Stimulation
  • 18. Question #5 Would you like to work for Indra Nooyi? Explain why or why not Positive leadership traits :  intelligence,  self-confidence,  determination  sociability Behavioral styles :  displays a high degree of consideration by fostering effective interpersonal relationships at work  displays a high degree of initiating structure by establishing goals for PepsiCo to produce healthier snacks and to have net-zero environmental impact
  • 19. Question #6 What did you learn about leadership from this case • Nooyi has leadership behavior : • Inspirational motivation • Idealized influence • Individualized consideration • Intellectual stimulation • Have a strong personality, she is a very charismatic and humble leader, art of suasion • Leadership style: • Risk taking and concrete decision  making big shift and change business plan • Promoting the Company mission  “Performance with Purpose” • Emotional Intelligent  Precept employee as people first, create fun and heartfelt environment (waking barefoot and singing) • Nurturing employee  family oriented employee, send postcard, cake for birthday • Motivating personality and blended with the team  put target, nothing remote about Nooyi • Straightforward  Clear defined target and measurement, concised message to employee
  • 20. Conclusions • Leaders are made, not born (University of Michigan). • Good leadership depends on personal traits like background, capability, personality, etc. • Transformational model of leadership had been in place at PepsiCo (compare to Transactional Model)
  • 21. Indra Nooyi «If you want something said, ask a man; if you want something done, ask a woman». Margareth Tatcher

Notes de l'éditeur

  1. Starting with this basic definition of leadership, let’s go through this list of key aspects of leadership together. Creating and communicating a vision. A vision is a lofty goal that directs the organization in the future. For example: Palm Inc.’s vision is to be “the leading global provider of handheld computing products and to provide developers with the industry-standard platform for creating world-class mobile solutions.” Another example is Steven Jobs, Apple Computer: “To make computing simple and available to everyone.” Influencing others through use of power. French & Raven’s five sources of power apply here; remember that a person can use multiple sources depending on the situation and that referent and expert are usually more successful than reward, coercive, or legitimate. Motivating task behavior in pursuit of shared objectives, rather than personal goals. Establishing and maintaining group culture by developing the social environment in which people work, an environment that is supportive of teamwork and the free sharing of ideas. Empowering others by acknowledging their capabilities and granting them responsibility and decision-making ability. Clarifying roles and niche in marketplace. The kinds of issues leaders can help followers understand are their roles and how they can fulfill them and how their group or organization fits in with the larger competitive marketplace. Making tough decisions with limited information. Another hallmark of effective leaders is their ability to make good decisions in ambiguous situations with incomplete information.
  2. Starting with this basic definition of leadership, let’s go through this list of key aspects of leadership together. Creating and communicating a vision. A vision is a lofty goal that directs the organization in the future. For example: Palm Inc.’s vision is to be “the leading global provider of handheld computing products and to provide developers with the industry-standard platform for creating world-class mobile solutions.” Another example is Steven Jobs, Apple Computer: “To make computing simple and available to everyone.” Influencing others through use of power. French & Raven’s five sources of power apply here; remember that a person can use multiple sources depending on the situation and that referent and expert are usually more successful than reward, coercive, or legitimate. Motivating task behavior in pursuit of shared objectives, rather than personal goals. Establishing and maintaining group culture by developing the social environment in which people work, an environment that is supportive of teamwork and the free sharing of ideas. Empowering others by acknowledging their capabilities and granting them responsibility and decision-making ability. Clarifying roles and niche in marketplace. The kinds of issues leaders can help followers understand are their roles and how they can fulfill them and how their group or organization fits in with the larger competitive marketplace. Making tough decisions with limited information. Another hallmark of effective leaders is their ability to make good decisions in ambiguous situations with incomplete information.
  3. I do not want to sound like a male chauvinist pig but the reality is that women are just not given enough space to move about in the corporate world, in fact not even elbow room. So, in this male dominated world, for a woman to find her own space and leave behind all men and to reach the very top requires a very high degree of tenacity.  Which our Indra has in ample measures. And, an Indian to boot! Participation  The posts she holds besides being the Chairperson and the CEO of Pepsico, a very American institution read like something out a story book. She holds a membership in  the Foundation board of the World Economic forum. International Rescue Committee also her name in its roll. The Board of Trustees of Eisenhower fellowships is an organization where she is a member. What is noteworthy is that she is on the board of Lincoln Center for the Performing arts. That in deed shows her caliber in being not just a person steeped in corporate culture but as someone who is equally good at life's good things like arts. Handling Power Wall street journal and the Forbes magazine have both  named her as one of the most powerful women in business in the world. Time magazine went one step ahead and put her in the top place as number one influential woman in the world.   Hard figures reveal that her leadership has caused Pepsico to achieve double the sales after she took over in 2000. Strength of Conviction Indra believes in competence. Unless you are an expert in your chosen field, you will get nowhere. You will be known only if you become an expert.  In anything, take a decision weighing everything for and against it. Once you have decided, never waver from it. You should send out the message that you are courageous and confident enough to say what is believed to be right by you. Outstanding Communication Skills The way you communicate  carries a lot of weight. In fact, your communication skills will be in the forefront of your leadership qualities. Indra is all for surrounding herself with mentors. She believes in listening to the mentors' advice and suggestions and incorporate the goods points in what she does.  She is not the one to veer away even a little from her moral compass. You must have strength to hold to what you know to be morally right, no matter what. Take Care of your Employees It is not enough to plan development assignments and make arrangements to implement them. Strategic building of skills and talent is necessary. An enterprising mindset is called for in this. Succession has to be taken into account at every stage. The experience as necessitated by the particular post needs to be in place. The plan for succession has to include the process as to how it should be done. Once the experience and skill are identified, the people most suitable for the assignment are to be entrusted with the task.