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7 Steps to a Social Media Marketing Plan - Webinar

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Aliza Sherman
Aliza Sherman
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7 Steps to Creating Your Social Media Marketing Plan (SMMP) Presented by: Aliza Sherman
this is social media
this is your brain on social media
Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat 7 Steps to a Social Media Marketing Plan
Step 1: Objectives attainable marketing measurable
Step 2: Audience online participation primed
Step 3: Assets locate review integrate
Step 4: Tactics appropriate manageable sustainable
Step 5: Big Ideas risky rewarding repeatable
Step 6: Measurement benchmark monitor report
Step 7: Rinse, Repeat leverage augment optimize
Why? Who? Where? What? How Much? Ask Yourself
Why do you want to use social media?
 
 
Loyalty
Feedback
Word-of-Mouth
Get out of your fishbowl!
Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics
Who are you trying to reach?
 
Demographics suck
Psychographics rule
Where are you going to reach them?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Assets Social Media location people stories images words audio video
Website
Blog
Social Networks
Social Tools
What do you want to do with social media?
Grow FFF Base
Increase WOM
Encourage Sharing
Stimulate Conversation
Drive Actions
How are you measuring?
 
 
Numbers Centric
People Centric
“ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
How much is enough?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat 7 Steps to a Social Media Marketing Plan
“ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, ex-Kodak
Listen
Interact
Engage
Where in the world is Aliza Sherman? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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