My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.
7. 360 Degree Marketing
² Experiential. Not just something to read;
social, educational, emotional.
² Immersive. Multiple touchpoints.
² Predictive. Anticipates needs based on
previous actions and purchases.
² Invasive? Proximity awareness, push
notifications, persistent.
8. M-Commerce
I
think
the
biggest
technical
advancement
for
the
wine
industry
in
the
last
10
years
has
been
Square
-‐
the
mobile
payments
pla>orm.
Square
allows
for
orders
to
be
taken
at
any
@me
or
place.
-‐-‐Cornelius
Geary,
CEO,
Firewater
Partners
“
”
9. Geo-Fencing
Technology that specifies a
geographic point (latitude and
longitude) and creates a virtual
"fence" around that point of a
specific radius.
17. We have partnered with a
company in SoCal that
creates NFC and BLE
bracelets. Wineries will have
receivers in their wineries that
will API into our software to
notify them when they come
on site.
- Paul Mabry, Partner, Vintank
“
”
Wearables
21. Remember
² Create an experience.
² Look for multiple touchpoints.
² Get permission.
² Provide service and convenience.
² Make it effortless.
² Measure, measure, measure.