Social Media for (Alaska) Nonprofits

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While presented to Alaska nonprofits connected with the @pickclickgive campaign and charitable contributions program, these slides are basic social media tips and information for any nonprofit.

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What is your organization using? www.alizasherman.com

Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com

www.alizasherman.com How many resources?

Loyalty Word of Mouth Public Relating www.alizasherman.com Social Media is best for...

Goals Objectives Audiences Actions www.alizasherman.com Social media planning...

Social Media Location People Stories Images Words Audio Video www.alizasherman.com Your assets...

Blogs Microblogs Social Networks Video Sharing Photo Sharing Podcasting RSS Feeds Widgets Website Pick. Click. Give. Social Landscape The tools... www.alizasherman.com

www.alizasherman.com image from Beth Kanter How much time will it take?

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www.alizasherman.com Listen

www.alizasherman.com Respond

www.alizasherman.com Engage

www.alizasherman.com Monitor

www.alizasherman.com Measure

www.alizasherman.com Avoid the next shiny object...

Goals Objectives Audiences Actions www.alizasherman.com Return to strategy...

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Social Media for (Alaska) Nonprofits

1.

2. What is your organization using? www.alizasherman.com

3. Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com

4. www.alizasherman.com How many resources?

5. Loyalty Word of Mouth Public Relating www.alizasherman.com Social Media is best for...

6. Goals Objectives Audiences Actions www.alizasherman.com Social media planning...

7. Social Media Location People Stories Images Words Audio Video www.alizasherman.com Your assets...

8. Blogs Microblogs Social Networks Video Sharing Photo Sharing Podcasting RSS Feeds Widgets Website Pick. Click. Give. Social Landscape The tools... www.alizasherman.com

9. www.alizasherman.com image from Beth Kanter How much time will it take?

10.

11.

12.

13.

14.

15. www.alizasherman.com Listen

16. www.alizasherman.com Respond

17. www.alizasherman.com Engage

18. www.alizasherman.com Monitor

19. www.alizasherman.com Measure

20. www.alizasherman.com Avoid the next shiny object...

21. Goals Objectives Audiences Actions www.alizasherman.com Return to strategy...

22.

23.