Find Out How To Leverage Social Media Networks Linked In, Twitter and Facebook to Increase Your Career Success and Job Search Results. Presented by Acclaimed Career Coach Adriana Llames.

1. Social
Media
Strategies:
50-­‐Somethings
Execu9ve
Network
Group
of
Chicago
June
9,
2011

2. Social
Media
Networking:
So
many
choices,
such
mass
confusion
200MM
users
per
month
|
61%
growth
since
2008

3. Adriana
Llames:
A
Brief
Bio
› Award-­‐Winning
Globally
Acclaimed
Career
Coach
&
Expert
› UK,
Australia,
Sweden,
Norway,
Mexico,
Spain
and
Japan
› Named
“One
of
Chicago’s
Finest
Career
Coaches”
–
The
Examiner,
2010
› Honored
As
“Influen9al
Woman
in
Business”
–
Maven
Media,
Today’s
Chicago
Woman
Magazine
› Acclaimed
Author,
“Career
Sudoku:
9
Ways
to
Win
the
Job
Search
Game”
› Released
with
Amazon,
Rated
5
Stars
› Nominee,
AXIOM
“Best
New
Career
Book”
› Nominee,
USA
Books
“Best
New
Career
Book”
› Weekly
Columnist,
New
York
Times-­‐Rated
Personal
Branding
Blog
› Syndicated
with
Hoovers,
Fox
Business,
Forbes,
Reuters,
BNET
and
Sun-­‐Times
› Ranked
#1
Job
Search
Blog
by
Career
Builder,
Top
50
Blog
by
Ad
Age
› Ranked
Top
5
Management
Blog
in
Spain
› Former
Fortune
500
Recrui9ng
and
Human
Resources
Senior
Manager
› Founder,
Empower
500
Challenge
elevaKng
women
to
the
next
level
in
corporate
America
› Developer,
HR
In-­‐A-­‐Box,
HR
Sodware
supports
America’s
small
businesses
› Starbucks
addict
and
vegetarian
RECENT
PRESS

4. Social
Media
Strategies
for
50-­‐Somethings:
Agenda
› Social
Media
Defined…what
is
it
anyway
› WHAT
The
Real
Impact
of
Social
Media
is
for
Job
Seekers…Important
StaKsKcs
to
Know
› WHY
Twiger,
Facebook
and
Linked
In
are
Essen9al
Job
Search
Tools…at
any
age
› REAL
Life
Career
Stories
from:
Twiger,
Facebook
and
Linked
In
› HOW
to
Connect
Your
Personal
Brand
Online
and
Offline
› WHY
a
clear
Personal
Brand
can
make,
or
break,
your
search
› HOW
to
make
the
most
of
your
online
9me
› WHEN
to
log
offline
and
engage
in
real-­‐life
personal
networking
› HOW
to
create
a
healthier
lifestyle
that
will
increase
your
search
results

5. Social
Media:
What
is
it?
› Wikipedia:
the
use
of
web-­‐based
and
mobile
technologies
to
turn
communica9on
into
interac9ve
dialogue.
› Reality:
more
new
tools
to
learn
and
embrace
for
those
of
us
that
would
rather
grab
a
cup
of
coffee
and
have
a
live
conversa9on
with
a
person.
› Solu9on:
hootsuite,
www.hootsuite.com
|
a
marvelous
dashboard
that
allows
you
to
manage
up
to
4
social
network
accounts
(e.g.
twiger,
facebook,
Linked
In)
for
free
on
one
site

6. The
REAL
Impact
of
So.Me.:
Important
Stats
to
Know
› 56-­‐84%
of
today’s
employers
use
social
media
to
source
new
talent
(SHRM/
CareerBuilder)
› 95%
of
companies
using
social
media
to
source
talent
are
using
Linked
In
› 39%
of
companies
are
using
social
media
efforts
to
recruit
execu9ve
talent
› 73%
of
recruiters
spend
9me
online
looking
for
candidates
(networkingnaturally.com)
› 35%
of
companies
have
hired
a
firm
to
use
Social
Media
to
promote
their
company
to
prospec9ve
employers
(Career
Builder)
› 85%
of
hiring
managers
Google
a
candidate
before,
or
ader,
an
interview
(wsj.com)
› 50%
of
ac9ve
Linked
In
users
spend
9me
on
the
social
network
weekly;
20%
spend
9me
on
there
daily
› 45%
of
employers
screen
candidates
using
Facebook
(CareerBuilder)
› 45%
of
employers
screen
candidates
using
Twiger
(CareerBuilder)

7. Social
Networking:
Why
it
magers
› Stay
in
contact
easily:
no
more
business
card
› Poten&al
Job
Openings:
mania
Linked
In’s
exclusive
job
board,
Twiger
job
pos9ngs,
Facebook
corporate
pages
with
job
tabs
› Leverage
your
en&re
network
beIer:
family,
friends,
den9st,
stylist,
anyone
is
a
poten9al
› Free
Expert
Advice:
job
lead
now
Twiger
feeds
e.g.
4
Ways
to
Successfully
Nego9ate
a
Job
Offer,
10
Ways
to
Ace
a
Phone
Interview
› Being
offline
may
show
you
as
“dated”
or
“irrelevant”
(you’re
not)
› Linked
In
Groups:
Great
for
expanding
your
network
and
reloca9on
› Marke9ng
execs:
disengagement
with
social
media
presents
a
disconnec9on
from
today’s
› Recruiters
are
looking
for
you:
relevant
tools
Real
life
story
on
this
one…
› Connect
with
hundreds
of
quality
› Employers
are
using
social
media
fro
professionals
that
can
get
you
to
decision-­‐ reference
checks
–
set
privacy
se,ngs
high!
makers
inside
target
companies:
Real
life
story
on
this
too…
› People
may
know
what
you’re
doing
–
monitor
your
ac9vity

8. The
Ligle
Blue
Bird
:
Real
Life
twiger
Success
Story
› TwiIer…140
character
updates
|
89MM
monthly
visitors
|76%
YOY
growth
|
460K
new
accounts/day
|140MM
tweets
sent/day
› Real
Life
Success
Story:
› Kim
was
twee9ng
updates
3
9mes,
pos9ng
blog
posts
on
twiger
and
re-­‐
twee9ng
relevant
posts
from
other
users.
› She
was
contacted
by
a
senior
recruiter
from
a
Fortune
500
retailer
about
a
Director,
Social
Media
posi9on
–
was
she
interested
in
interviewing?
› Kim’s
background:
Human
Resources.
Posts:
HR-­‐related
› She
was
elated
that
her
non-­‐social
media
posts
were
picked
up
by
the
company;
during
the
interviews
her
knowledge
of
social
media
blew
them
away
and
she
eventually
moved
through
the
en9re
process.
› You
never
know
who’s
watching
your
ac9vity
and
what
it
can
lead
to
for
your
career!

9. You
Have
A
New
Friend
Request:
Real
Life
Facebook
Success
Stories
› Facebook…550MM
monthly
visitors
|332%
growth
since
’08
› Real
Life
Success
Stories:
› Whitney:
Objec9ve
|
Land
a
job
at
Living
Social
in
Aus9n,
TX
› To
accomplish
this,
she
posted
on
her
FB
wall
“Does
anyone
have
a
contact
at
Living
Social?
I’d
love
to
work
for
them
here
in
AusKn.”
› A
friend
in
Chicago
saw
the
post,
and
knew
another
friend
who’d
had
a
brother
that
was
recently
hired
at
Living
Social.
She
responded,
via
FB,
that
she’d
get
them
in
touch.
› 4
Facebook
messages
and
8
posts
later,
Whitney
was
in
contact
with
a
Sales
Director
at
Living
Social
and
had
landed
an
interview.
› 2
weeks
later
she
was
on-­‐site
in
D.C.
at
their
offices
and
another
week
later,
she
was
hired
as
their
new
Aus9n,
TX
sales
representa9ve!
› Terry:
Objec9ve
|
Confidently
answer
interview
ques9on
› Terry
landed
a
second
interview
as
an
execu9ve
assistant
to
a
high
profile
former
athlete
and
was
nervous
about
one
par9cular
ques9on
› She
posted
a
direct
message
via
Facebook
to
a
career
coach
she
knew
of,
although
had
never
hired,
about
how
to
handle
the
ques9on
› Within
an
hour
she
had
the
answer
–
and
confidence
–
to
handle
the
ques9on
› She
aced
the
interview
and
is
hoping
for
an
offer
soon

10. Connect
with
Me:
Real
Life
Linked
In
Success
Stories
› Linked
In…100MM
registered
users
|46MM
monthly
global
visitors
|
21MM
monthly
US
visitors|
200
countries
› Real
Life
Success
Stories:
› Bob:
Objec9ve
|
Connect
with
decision-­‐maker
at
target
company
› He
started
by
hiring
a
professional
career
coach
and
writer
to
create
a
keyword-­‐op9mized,
market-­‐focused
Linked
In
profile
› Next
he
connected
with
contacts
he
knew
to
begin
leveraging
his
exis9ng
network
and
expand
into
new
connec9ons
› Con9nuing
to
source
2nd
and
3rd
level
connec9ons
on
Linked
In,
he
was
able
to
find
the
C.E.O.
of
a
target
company
and
connect
to
him
directly
› He
sent
the
C.E.O.
a
note
through
Linked
In
and
connected
to
the
V.P.
of
HR
also
sending
her
a
brief,
5
bullet
point
note
highligh9ng
his
key
skills
› In
follow-­‐up
he
sent
a
focused,
nicely
bound
marke9ng
style
piece
to
the
C.E.O.
via
Fed
Ex
and
followed-­‐up
via
email
› This
Linked
In
strategy
has
led
to
a
phone
interview
with
the
C.E.O.

11. WHY
this
worked
for
them
and
HOW
it
will
work
for
you:
Connect
Your
Personal
Brand
Online
and
Offline
Step
One:
Develop
a
CLEAR,
CONSICE
Personal
Brand
› 15-­‐Second
Unique
Value
Proposi9on
› M&M’s
“Melts
in
Your
Mouth,
Not
In
Your
Hands”
› Nike
“Just
Do
It”
› Apply
the
15/15
Rule:
Under
15
words,
Under
15
seconds
› “Award-­‐winning
graphic
designer”
› “I
build
high
performance
business
units”
› “Small
Business
Training
Guru”
› “I
help
you
sleep
beger
at
night”
Step
Two:
Maintain
a
CONSISTENT
Brand
Online
and
Offline
› Linked
In
Headline
|
Facebook
Title
|
Twiger
Profile
› Global
Healthcare
Sales
Execu9ve
vs.
Seeking
Sales
Opportunity
› Fortune
500
Turnaround
Opera9ons
Expert
vs.
Looking
for
Opera9ons
Role

12. Exercise
#2:
Your
15-­‐Second
UVP
› Work
on
crading
your
own
15-­‐Second
Unique
Value
Proposi9on
› Apply
the
15/15
Rule
› “Tell
me
more”
Test

13. HOW
to
make
the
most
of
your
Kme
online:
The
80/20
rule
80%
Networking
|
20%
Everything
Else
› Dedicate
80%
of
your
9me
to
networking-­‐related
ac9vi9es:
› Linked
In
can
be
included
here
› Wri9ng
thank
you
notes
via
email
› Pos9ng
on
FB
for
a
job-­‐related
lead
› Spend
only
20%
of
your
job
search
9me
doing
everything
else
online:
› Job
searching
› Job
boards
(match
monster.com,
TheLadders.com,
etc)
› Organize
your
day
so
the
20%
is
when
you’re
least
energe9c
(e.g.
adernoons)

14. WHEN
to
log
off
and
lace
up:
Increase
your
health
and
results
› 80%
of
today’s
jobs
are
landed
through
networking
(ABC)
› 27.3%
of
all
new
hires
are
employee
referrals
› How
many
people
do
you
meet
siyng
in
front
of
your
computer?
Zero.
› How
many
people
do
you
meet
working
on
your
computer
at
a
Starbucks?
I
met
7
last
week.
› People
hire
people.
Computers
don’t
hire
anyone.
› Social
networking
is
great
and
can
be
done
anywhere.
› Job
searching
is
a
strategy
that
needs
a
game
plan
to
create
results.
Logging
off
and
lacing
up
has
to
be
part
of
that
game
plan
to
create
success.
› Mental
health
is
the
key
to
a
posi9ve
career
transi9on!

15. Q
&
A
and
Resources
› Free
Career
Coaching
Consulta9on
|
www.adrianallames.com
› Blog
|
Twiger
@adrianallames
|
Facebook
|
Linked
In
› Hootsuite
|
www.hootsuite.com
› Personal
Branding
Blog
|
www.personalbrandingblog.com
› Free
Career
Advice
Newsleger
|
Sign
up
at
adrianallames.com
› Free
Resume
eBook
|
Download
it
at
adrianallames.com
› Contact:
312.536.3433
888.593.0098
me@adrianallames.com