1. Social Media at the Irving K.
Barber Learning Centre
BY ALLAN CHO
PROGRAM SERVICES LIBRARIAN
IRVING K. BARBER LEARNING CENTRE,
UBC LIBRARY
British Columbia Institute of Technology (BCIT) Library
Burnaby, British Columbia, May 18, 2010

2. Agenda in 30 Minutes
1. Target Audience & Community at IKBLC
2. What works, What doesn’t?
3. IKBLC Initiatives in Social Media
4. Opportunities & Challenges
5. LIBR 559L

3. Irving K. Barber Learning Centre
Main audience:
students, faculty
& community
Core collection -
Programs &
Services
Digital Collection

4. IKBLC Units
 Rare Books & Special Collections
 University Archives
 Arts One & Science One
 Chapman Learning Commons
 School of Library, Archival, and Info Studies (SLAIS)
 Office of Learning Technology
 Science & Engineering Library Division
 Art, Architecture, and Planning Library Division
 IKBLC Art Gallery

5. Target Audience @IKBLC
Millennials or “Generation Y” students
Faculty & Researchers
Community members

7. Popular Social Media Tools For College Students
(1) Youtube
(2) World of Warcraft
(3) Facebook

8. Informal vs. Formal Media
Rate My Professor.com vs. UBC evaluations
Xanga/CyWorld vs. UBC Wordpress
Facebook vs. Email

9. Digital Outreach Tools
IKBLC Blog
Twitter
Facebook
Flickr / Google Picasa
Youtube Partners
RSS
Drupal (CMS)

10. Case Study: What didn’t work? iTunes U
Mac vs. PC dilemma
Web as a platform (i.e. UBC
library stations do not have
iTunes installed)
Slow to download
Clunky interface

14. Youtube as a Digital Collection
Content
Functionality
User
Architecture
Policy
Quality

15. Intellectual Property & Copyright
Who owns what?
Policies and consent forms for webcasts

16. (New Course) LIBR 559M at SLAIS
LIBR 559M (3 cr.)
Social Media for Information Professionals
This course examines social media (i.e. blogs,
bookmarking, mashups, wikis, and social
networking sites), its concomitant trends (i.e. web
2.0, library 2.0) and how web 2.0 principles can be
applied to the delivery of information services in
the digital age.

17. LIBR 559M
Social Media for Information
Professionals
HTTP://WWW.SLIDESHARE.NET/GIUSTINID/LIBR559-M-
SYLLABUSSUMMER

18. Framework
Theoretical and practical –
 Affordance
 Participation
 Collaboration
 Creation
 Aggregation and
 Immersion

19. Highlights
Every student had established a blog with the
expectation of an entry at least once a week and
comments on classmates posts
Every student established a Twitter account with the
expectation of activity

20. Highlights, cont.
Group projects with online peers require participation,
collaboration and creation and the affordances of the
2.0 tools become apparent
Examples of group projects from fall semester:
 http://www.netvibes.com/librarysocialmediatutorial#Introduction_to_this_site
 http://www.slideshare.net/giustinid/prototypical-academic-library-pal-social-media-
training-presentation
 http://wiki.ubc.ca/Libr559m02

21. Most important things Deirdre learned:
Twitter is extremely valuable even if you don’t post – it’s
a great current awareness tool, for example Dummies
contest, The Book Ends
Screenr – now in use here
Personal aggregators can make it all manageable, i.e.
iGoogle
 http://www.google.com/ig

22. Worth mentioning...
 Article published by Allan Cho, Dean Giustini & Daniel Hooker,
Social Cataloguing for Health Librarians
 http://www.slideshare.net/giustinid/social-cataloguing-an-introduction

23. Simon Fraser University & Web 2.0
The Library's most recent 3-year plan named the integration of
appropriate Web 2.0 features into the library website as a
priority. The Web Ideas Working Group (WIWG) tasked with
making improvements to the library's public web pages. Goals
are to:
(1) Examine and integrate current and emerging web
technologies, including Web 2.0 features, in the Library's web
site
(2) Elicit ideas for new web initiatives from staff and end
users
(3) Provide training and information to staff and end users on
new web technologies."
Email correspondence: Dean Giustini, 2009.

24. Questions & Feedback?
Allan Cho
Program Services Librarian
allan.cho@ubc.ca
www.allanslibrary.com
Twitter: @allancho