Why every business is a software business and the three skills needed for running them.

1. Every Business
A Software Business
allan kelly
@allankellynet

4. Hardware is a commodity

5. Software Skill
Skills to exploit software
technology

6. Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010
Since 1990 there has been a dramatic
widening in … profits between the
leading and lagging firms in industries
that use technology. …
Non-IT-Intensive industries have not
seen a comparable widening in the
performance gap

7. Do you want a high-growth
business with big-profits?
Then
Couple yourself to Moore’s Law

8. Getting the most from IT requires
1. Move from analogue to digital processes
2. Open information access
3. Empower the employees
4. Use performance-based incentives
5. Invest in corporate culture
6. Recruit the right people
7. Invest in human capital
Source: Wired for Innovation,
Brynjolfsson & Saunders, 2010

9. If you don’t…
… your competitors will

11. V.

12. “Software Is Eating The World”
Marc Andreessen

13. Software Skill
Skills to create software

14. Software Skill
Skills to manage software

15. Software Skill
Skills to manage software
Skill to manage the creation of software
OR
Skill to manage the outsourcing of
software
OR
Skill to manage purchase of software

16. Proof?
Software is everywhere

17. Norwich
Scotland
Manchester
Bournemouth
Cambridge
Wales
Cornwall

19. Silicon Canal - Birmingham
Campus North - Newcastle
NISP Connect –
Northern Ireland
Sharp Project –
Manchester
Wired Sussex -

20. Living in a software World
Software makes the world go round

21. Software businesses are
everywhere

22. Every man a
rifleman

23. Every
company a
software
class MarketMessageCommand {
public:
virtual void Action(MarketContext&) = 0;
....
};
int main() {
LogManager* log(LogFactory());
CmdLineOptions options(argc, argv);
MarketDataStore marketData;
MarketContext context(log, options, &marketData);
MessageSource source;
while (true) {
auto_ptr<MarketMessageCommand> w(source.NextMessage());
w->Action(context);
}
return 0;
}

24. Software Skills
1. Skills to exploit software technology
2. Skills to manage software
– Manage software development, or
– Manage outsource relationship, or
– Manage purchasing technology
3. Skills to create software

25. Thank you
allan kelly
@allankellynet
allan@allankelly.net