This is a semi-annual report containing my profession work for clients, graduate school, special projects, and myself.

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A L L E N J C O C H R A N
Multi-Annual Report
Portfolio & Work
Allen J Cochran
Columbus, Ohio
allenjcochran@gmail.com
(513) 633-8888
1 FOR PROMOTIONAL USE ONLY

2. Resume of Experience
Project Management TIME Task driven
Professional Experience
The Ohio State University Senior UX Designer Apr. 2012 - Feb. 2013 Designer Teacher
My role as Senior UX Designer was to work with the Director of the Software Prototyping Center,
Dan Rockwell, and to oversee a small team of 3 designers and developers.
• Design and implement office website • Design interface mockups
• Create feedback mechanisms for software • Design brand collateral and marketing briefs
SonicRim Junior Researcher Jun. 2011 - Dec. 2011
Junior Researcher with international, Columbus-based, user experience design research firm,
SonicRim with primary responsibilities to assist in the design, coordination, and execution of user
experience testing and
• Design discussion guides • Moderate and assist in research fielding
• Create research protocol and toolkits • Help to translate and develope insights
Frame 360 Freelance Designer Jun. 2010 - Dec. 2010
University of Cincinnati Foundation Asst. Director, Events Jun. 2007 - Oct. 2009
ArtWorks Time Warner Cable Gallery Gallery Coordinator Mar. 2006 - Jun. 2007
Event Producer Special Projects
School of Architecture & Interior Design, UC In-house Designer Aug. 2004 – Jun. 2005
Education
University of Cincinnati, College of DAAP Bachelors, Fine Arts Sept. 2001 - Jun. 2006
• Cumulative GPA: 3.265 • Concentrations: Painting and Sculpture
• Graduation Date: Jun. 10, 2006 • Additional Specializations: Art History, Business
Sinclair Community College General Education Sept. 2000 - Jun. 2001
Tecumseh High School Diploma Sept. 1998 - Jun. 2001
2 FOR PROMOTIONAL USE ONLY

3. Professional & Educational Experience FOR PROMOTIONAL USE ONLY
Allen received his Bachelor of
Fine Arts in the concentrations of
Formidable years
Painting and Sculpture in 2006 Oh those were the days...
from The University of Cincinnati
College of Design, Architecture,
Art, and Planning. Following
Tecumseh high school
his undergraduate career, High School Diploma
Allen worked as the Gallery
Coordinator of the ArtWorks
Time Warner Cable Gallery for a
University of Cincinnati
year. In 2007, Allen was recruited Earned Bachelors of Fine Arts
to work at The University of
Cincinnati Foundation as an
Artworks
event producer and graphic
ArtWorks Time Warner Cable
designer.
Gallery Director
Currently, Allen is now pursuing
UC Foundation
his Master of Fine Arts at The
Assistant Director of Events,
Ohio State University in service
Graphic Design, Donor Relations
and interaction design. He
and Social Media
is taking classes and writing
The Ohio State University
his thesis while he works in
Pursuant of a Master of Final Arts
the Ohio State Department of
Degree in Design Research.
Student Life as the 2011-2012
Vice President of the Council of
Graduate Students. He expects
to Graduate in with his MFA in
the Spring Quarter, 2012. Technical Abilities
Allen enjoys collaborating Software Skills
on projects, drawing, taking
photographs, walking his dog, Hardware Skills
surfing the internet, watching
Visualization & Drawing Skills
movies, and reading in his spare
time. Them Smarts People Get
Facial Hair
For more information
1982 1998 2001 2006 2007 2009 2012
3

4. Research & Design Process FOR PROMOTIONAL USE ONLY
From a client With team Concepts
From a team With clients Parts
From a boss With audience Successes
Discovery Design Triage Output
Input Research Prototyping
Of history Ideas The
Of area Brainstorms Final
Of subject Conceptualize “Design”
4

5. Analysis & Translation Process
Elizabeth B.-N. Sanders and
P.J. Stappers say “The analysis
of qualitative data is always an
Wisdom
adventure of exploration, and the
Define abstract points based on the Information and
analysis of qualitative data that
comes from generative design
provide actionable guidelines for the target audience.
research especially so” (2012).
Sanders and Stappers describe
the aim of analysis as ‘picking
apart’ and that “searching for
Knowledge
patterns, generalizing findings,
and finding evidence to support Establish major areas of opportunity from the Info and
your conclusions” are important generalize for the larger population.
aspects of analysis (2012).
In accordance with Sanders
and Stappers writing, Richard
Ackoff’s DIKW scheme for
describe levels of understanding
is utilized regularly to understand
Information
the captured phenomenon from
design research protocols.
Organize into categories; Identify key themes; look for
patterns in the data; document the uses of materials.
Often, I work on analysis with
all my data points displayed on
a wall, properly organized and
displayed in a logical order. Data
In conjunction with ‘on the
wall analysis’, as Sanders and Record and document as much of the
Stappers call it, I use databases
Phenomenon as possible.
to input the quantitative
Phenomenon
FOR PROMOTIONAL USE ONLY
What happened. The scenario in which
data is captured.
5

6. Project Role
4 912
Team & Project
Committee time
MASTERS Thesis Project lead members (in days)
At The Ohio State University, I • Establish funding sponsor
am primarily studying Interaction • Recruit all participants
Design and Service Design. My • Design research protocol
thesis research is on the Ohio • Prepare research toolkit
State Council of Graduate Students. • Design all materials
I am applying a service design • Prepare thesis document
framework, The Experience Cycle by
Shelley Evenson and Hugh Dubberly,
1. Connect 2. Orient 3. Interact 4. Extend & 5. Advocate
to the organization. & Attract Retain
My research is comprised of two Experience Cycle - adapted for Thesis Project from Shelley Evensen & Hugh Dubberly (2006)
co-creative, generative workshops,
several quantitative demographic
and psychographic surveys, and
a literature review. My research
is triangulated through several
1
validations including presentations
to thesis committees, research
5 1
participants, comparing quantitative
to qualitative data, and presenting to 2
5
the case study organization.
2
4 3
4
3
Shelley Evensen & Hugh Dubberly
(2006) - Experience Cycle with
Key Performance Indicators
Right: Generative collage
examples from research
6 workshops

7. Project Role
2 72
Project
Team
time
members
Athlete watch Chief ux designer (in days)
Athlete Watch is a product to track • Oversee the brand design
the statistics of sports players. The
• Manage the web production
web-based application is primarily
for high school students and club • Oversee the GUI design
players.
As the sole designer, I worked
directly with the client to transform
his concept into wireframes, feature
set and eventually, final graphic user
interface designs.
The images here represent more
than 80 wireframe system screens
and 10 interface templates.
Wireframe Example
Wireframe Example
7 Graphical User Interface Design Template - Finished Design

8. Project Role
5 300
Project
Team
time
Office of Technology members
Commercialization Senior UX Designer (in days)
The Ohio State Office of Technology • Oversee the ux design team Website
Commercialization and Knowledge • Manage the web production Bookmarks
Bookmarks
Transfer (TCO) hosts the university’s • Manage the native app The Ohio State University Help Buckeyelink Map Find People Webmail Search Go
intellectual property (IP). Additionally, production About Us News Resources Available Technologies Contact Us
they take on projects with a high • Act as the user advocate
degree of IP likelihood. Featured Technology
As the Senior User Experience
Website
Bookmarks
Bookmarks
Designer for TCO, I oversaw a
The Ohio State University Help Buckeyelink Map Find People Webmail Search Go
Office Of Technology Commercialization & Knowledge Transfer JOIN OUR MAILING LIST FIND US ON:
small team of three designers. I Dynamic Area Feature Slider Inventor Name
was responsible for attending client (clicking on a main navigation link below
will change this area)
Donec id elit non mi porta gravida at eget
metus. Cras mattis consectetur purus sit
meetings and transforming a clients Default is an image slider amet fermentum...
Permalink Share
IP into a piece of software. View
All
Medicine
Biomedical Research Tools
About Us
News Contact Us
Resources
1 2 3 4
I was also solely responsible for the
Available Technologies
Contact Us
design and implementation of the About Us Read More Events View More
Overview Submit an Triage Tech Review IP Marketing Licensing/
office’s new website. After designing
Invention Assesment Board Strategy Strategy Aenean lacinia bibendum nulla sed consectetur. Aenean lacinia bibendum nulla sed consectetur. Duis mollis, est non commodo luctus, nisi erat
porttitor ligula, eget lacinia odio sem nec elit. Maecenas sed diam eget risus varius blandit sit amet non magna. Donec ullamcorper nulla non S M T W T F S
About Us Read More Events View More metus auctor fringilla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sed diam eget risus varius blandit sit amet non magna.
more than 100 screens, the website
Resources
Aenean lacinia bibendum nulla sed consectetur. Aenean S M T W T F S
1 2 3 4 5 6 7
lacinia bibendum nulla sed consectetur. Duis mollis, est Resource Title
non commodo luctus, nisi erat porttitor ligula, eget lacinia
Resource Title Long
Aenean lacinia bibendum nulla sed consectetur. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum
odio sem nec elit. Maecenas sed diam eget risus varius 1 2 3 4 5 6 7
massa justo sit amet risus. Cras mattis consectetur purus sit amet fermentum. Aenean lacinia bibendum nulla sed consectetur. 8 9 10 11 12 13 14
was pushed to the developer of the
blandit sit amet non magna. Donec ullamcorper nulla non
metus auctor fringilla. Lorem ipsum dolor sit amet, con- Resource Title Really Long
sectetur adipiscing elit. Maecenas sed diam eget risus
8 9 10 11 12 13 14
varius blandit sit amet non magna. Resource Title So Really Lo...
Aenean lacinia bibendum nulla sed consectetur. Fusce 15 16 17 18 19 20 21 Donec id elit non mi porta gravida at eget metus. Maecenas sed diam eget risus varius blandit sit amet non magna. Sed posuere consectetur 15 16 17 18 19 20 21
team to finalize and implement.
est at lobortis. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Integer posuere erat a ante venenatis dapibus posuere velit
aliquet. Vestibulum id ligula porta felis euismod semper. 22 23 24 25 26 27 28
Aenean lacinia bibendum nulla sed consectetur. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum
Website
29 30 31
massa justo sit amet risus. Cras mattis consectetur purus sit amet fermentum. Aenean lacinia bibendum nulla sed consectetur.
Bookmarks
My direct report was the Director of
Bookmarks
The Ohio State University Help Buckeyelink Map Find People Webmail Search Go
Available Technologies Recent News Resources
the Software Prototyping Center at 100,000
INVENTIONS
DISCLOSED
6,000
STARTUPS
CREATED Resource Title
TCO. About Us
Students
Process
Featured Technologies Resource Title Long
Resources
Funding
Resource Title Really Long
Technologies
Events
Contact Us Infinite Loop Graviton Tech Redacto Ray Tech Biomedical Cellular Synopsis Tech Resource Title So Really Lo...
Vivamus sagittis lacus vel augue laoreet rutrum Etiam porta sem malesuada magna mollis euis- Lorem ipsum dolor sit amet, consectetur adipi-
faucibus dolor auctor. Maecenas sed diam eget mod. Etiam porta sem malesuada magna mollis scing elit. Curabitur blandit tempus porttitor. Cum
Resource Title Long
risus varius blandit sit amet non magna. Sed euismod. Nullam id dolor id nibh ultricies vehicula sociis natoque penatibus et magnis dis parturient
ut id elit. Nullam quis risus eget urna mollis montes, nascetur ridiculus mus. Vestibulum id
ornare vel eu leo. Nullam quis risus eget urna ligula porta felis euismod semper.
mollis ornare vel eu leo.
Resources for Grants & Research Opportunities
Resource Title Really Long
Resource Title So Really Lo...
OSU Supports Startups John Sample Foundation Grant TCO Seed Fund Overview
Wireframe example - one of more than 100 screens.
Lorem ipsum dolor sit amet, consectetur adipi- Vivamus sagittis lacus vel augue laoreet rutrum Etiam porta sem malesuada magna mollis euis-
scing elit. Curabitur blandit tempus porttitor. Cum faucibus dolor auctor. Maecenas sed diam eget mod. Etiam porta sem malesuada magna mollis
sociis natoque penatibus et magnis dis parturient risus varius blandit sit amet non magna. Sed euismod. Nullam id dolor id nibh ultricies vehicula
montes, nascetur ridiculus mus. Vestibulum id ut id elit. Nullam quis risus eget urna mollis
ligula porta felis euismod semper. ornare vel eu leo. Nullam quis risus eget urna
mollis ornare vel eu leo.
Spotlight on Tools
Wirframing & Prototyping Tech Financial Billing Software Laboratory Tech
8

9. Project Role
36 402
Project
Team
time
members
Shift Chief Design Officer (in days)
Shift is a game being produced • Oversee the Shift brand design
for students of all levels at the • Manage the web production ID u Name Notes Technical
Notes/Assumptions Estimate
Ohio State University. The web • Manage the native app 2 Home
Page
-­‐
Sign-­‐up As
a
Shift
administrator,
I
want
users
to
(Refer
to
v0503-­‐FINAL)
There
would
be
1
and mobile based application will production be
able
to
create
an
account
in
Shift
so
one
or
more
links
available
on
the
allow students to socially engage in • Oversee the Shift GUI design they
can
begin
to
use
its
features. home
page.
challenges to incrementally enhance • Act as the user advocate
3 Home
Page
-­‐
Licensed
Statistics As
a
Shift
administrator,
I
want
the
(Refer
to
v0503-­‐FINAL)
Assume
this
is
5
their personal wellness. The app • Contribute to the overall
home
page
to
include
a
visualization
of
five
quantities
that
are
shown
in
a
measures wellness across 9 different direction some
licensed
detailed
OSU
statistics
graph
visualization
like
number
of
user,
areas such as Physical Wellness, from
within
Shift. number
of
events,
etc.
Emotional Wellness, Financial 4 Home
Page
-­‐
Login As
a
Shift
administrator,
I
want
the
(Refer
to
v0503-­‐FINAL) 1
Wellness, Environmental Wellness, home
page
to
provide
a
way
for
users
Aesthetic Wellness, etc. to
login
to
Shift
provided
that
they
already
have
an
account.
5 Home
Page
-­‐
OSU
Statistics As
a
Shift
adminstrator,
I
want
the
(Refer
to
v0503-­‐FINAL)
This
may
have
0
Shift is challenge based. Not only
Print Logo home
page
to
include
a
large,
to
be
delayed
until
there
is
enough
will the system challenge users, but
prominent
visualization
of
OSU
Shift
meaningful
data
in
Shift
to
display.
users can also challenge themselves
statistics. This
is
included
in
the
estimate
above.
and their peers. Challenges range 6 Events
-­‐
Search As
a
visitor
to
the
Shift
site,
I
want
to
(Refer
to
v0503-­‐FINAL)
The
user
30
from simple tasks like “Increase be
able
to
search
Shift
for
events
should
be
able
to
enter
search
criteria
Your Physical Wellness: Visit the related
to
my
search
terms
so
I
can
into
a
search
box,
press
enter
and
then
campus gym three times this week” plan
my
schedule. be
shown
search
results.
Assumes
this
to networked challenges made up of shows
day,
week,
month
and
all
(list)
views.
The
list
view
would
show
today
smaller challenges such as “Increase
and
future
only.
There
would
also
be
a
Your Physical Wellness: Loose 25
Wireframe example - one of more than 100 screens. way
to
view
the
user's
calendar
of
Pounds This Quarter”.
events
that
have
been
subscribed
to
or
Physical Intellectual Emotional
RSVP'd
for.
Simply put, Shift enhances student 7 Search
-­‐
Display
Search
Terms As
a
user,
I
want
the
original
search
(Refer
to
v0503-­‐FINAL) 1
lives by asking them to compete terms
to
remain
in
the
search
box
and
against one another in small be
editable
on
the
results
page
after
manageable tasks that have a large my
results
are
returned
so
I
can
review
what
it
is
that
I
searched
for.
impact over time. Social
8 Search
-­‐
Paging
Results As
a
visitor
to
Shift,
I
want
to
be
able
to
(Refer
to
v0503-­‐FINAL)
In
the
calendar
1
page
through
results
so
that
I
am
not
view,
this
would
be
accomplished
by
overwhelmed
with
a
very
large
number
providing
paging
arrows
so
the
user
of
results
all
appearing
on
one
page. can
navigate
to
the
next
or
previous
Working with 3 designers, we established month
(or
week
or
day).
9 mood, identity and standards.
9 Events
-­‐
Search
Results As
a
visitor
to
Shift,
I
want
to
be
shown
(Refer
to
v0503-­‐FINAL)
Events
will
0
event
information
for
each
event
appear
in
the
search
results
even
after
matching
my
search
including
the
they
are
full
with
participants.
name,
day,
date,
time,
location,
Included
in
"Events
-­‐
Search"
story
associated
pillars,
description
and
estimate.
number
of
guests
attending
(if

10. Project Role Project
Council of
Graduate Students Vice president
127 Team
members 246 time
(in days)
In the Spring of 2011, I was • Manage the internal activities
elected as the Vice President of of the Council of Graduate
the Graduate Student Body. In this Students
position I am expected to maintain • Maintain global communication
We collect
the internal organization of the
COUNCIL OF GRADUATE STUDENTs
standards for the Council them all
at Ohio State
Council of Graduate Students. This • Operate the internal Committees
M.A. • M.S. • PH.D. • M.ED. •
2012
CGS.OSU.EDU
M.ARCH • MFA • AU.D. • M.BLE •
Edward F. Hayes M.C.R.P. • ED.S • M.ED • M.H.A. •
responsibility includes managing • Appoint to the external M.P.H. • M.L.H.R. • M.L.A. • M.ACC •
Graduate Research Forum • M.S.W. • M.A.S. • •
M.B.A. • M.MUS • D.M.A. • D.N.P.
more than 80 Delegate Departmental
D.P.T. • M.P.A.
University Committees M.S.L. • M.B.O.E.
Representatives, appointing to more
than 100 University Committees,
• Plan and execute the annual
Hayes Research Forum.
Feedback
maintaining more than 10 internal
Council Committees and acting as
Survey
the Executive Officer for internal
Purpose
affairs. The purpose it to understand any issues around the Hayes Forum and to seek
input on general graduate student concerns. The information gathered by this
survey will impact future forums as well as the experiences graduate students
have ongoing.
This opportunity has provided me
the avenue to research, in a service
design capacity the systems of the Advertisement T-shirt design Hayes Forum Assessment Survey
Council. It has also given me the
opportunity to redesign several
websites and creates several
communication plans for internal
Council services.
THE OHIO STATE UNIVERSITY
EDWARD F. HAYES
GRADUATE RESEARCH FORUM Weekly News
Friday, Abstracts due by
December 16, 2011
cgs.osu.edu
February 24, 2012 Submit abstracts online
at the Ohio Union http://cgs.osu.edu
Co-sponsored by
Council of Graduate Students
Office of Research
Graduate School
Annual Hayes Research Forum Poster CGS Weekly News Header Design
10

11. Project Role Project
Nationwide usability
team evaluation Researcher
5 Team
members 65 time
(in days)
During the summer of 2010, I • Establish discuss guides
participated on a design team’s • Schedule interviews
who was asked to evaluate the • Moderate interviews
Nationwide Internet Usability • Observe team proceedings
Team. We were asked to evaluate • Visualize findings
the group as if we had no prior
knowledge of the organization, its
structure, or the nature of their
work.
Over the course of two months,
our team had a primary research
goal of identifying and visualizing
the structure of the team, the
organization of Nationwide and
the associated partners of the
Usability Team. To achieve this
goal we interviewed over 50 people
from various parts of the company,
observed daily practices and sat in
on agile production meetings.
In the end, we produced an
interactive PDF that could be
emailed, used on the web, and
To the right are example pages
printed if necessary. This document
from the final deliverable
described, visually, the Team’s
document. Due to confidentiality
process and all members of the
agreements we were asked not
team by position. The document
to provide these documents in
was completely circular - any
a legible way; however, we can
one link on a page could lead you
discuss the project and what
to a complimentary point in the
happened.
document.
11

12. Thank You
For Your time
Allen J Cochran
Allen J Cochran
Columbus, Ohio
allenjcochran@gmail.com
(513) 633-8888
www.allenjcochran.com
12 Allen J Cochran, Copyright © All Rights Reserved,