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Guide to Improving Bounce Rates for Small Business Websites
1. The Ultimate Guide to
Improved Bounce Rates
for Small Business
Websites
www.allenkristina.com
www.allenkristina.com
2. What is a Bounce Rate?
What is a Bounce Rate?
“A bounce rate is the percentage of
“A bounce rate is the percentage of
people who visit one page on your site
people who visit one page on your site
but don’t explore any further.
but don’t explore any further.
Essentially they bounce away to
Essentially they bounce away to
another website after seeing just one
another website after seeing just one
page of your site.”
page of your site.”
3. Finding Your (Overall) Bounce Rate
Finding Your (Overall) Bounce Rate
Your bounce rate can
be found in Google
Analytics on the
Overview page along
with other information
like number of Unique
Visitors and Average
Visit Duration.
4. Finding the Bounce Rate by Traffic Source
Finding the Bounce Rate by Traffic Source
The number found in the Overview section will be
your site’s overall bounce rate. You can find the
bounce rate for each specific source of traffic
under All Traffic in Google Analytics.
5. Why is Bounce Rate Important to Online Ads?
Why is Bounce Rate Important to Online Ads?
A high bounce rate indicates that the
A high bounce rate indicates that the
quality of your web traffic is poor. If
quality of your web traffic is poor. If
you are running online ads and the
you are running online ads and the
traffic they are sending has a high
traffic they are sending has a high
bounce rate you are wasting money
bounce rate you are wasting money
on visitors that are not staying on your
on visitors that are not staying on your
site and converting.
site and converting.
6. Why is Bounce Rate Important to SEO?
Why is Bounce Rate Important to SEO?
If your organic traffic has a high
If your organic traffic has a high
bounce rate it means you are likely not
bounce rate it means you are likely not
ranking for the right keywords or not
ranking for the right keywords or not
presenting information in a way that
presenting information in a way that
visitors find appealing. If you know
visitors find appealing. If you know
your keywords are right you may need
your keywords are right you may need
to consider testing a site redesign.
to consider testing a site redesign.
8. How Do You Compare?
How Do You Compare?
The average bounce rate across all industries is 40.5%.
The means if your bounce rate is under 40.5% you’re doing
better than many other businesses.
Here are industry
specifics:
9. A Good Rule of Thumb:
A Good Rule of Thumb:
“Every website will receive
Less than 15% = GREAT! some amount of low quality
traffic through no fault of its
Less than 25% = Good! own. You must do your best
to proactively drive high
25 – 50% = Average quality traffic to your site
because that is what
Above 50% = Not Good converts into leads and
sales. ”
10. 8 Tips for Improving Your Bounce Rate
8 Tips for Improving Your Bounce Rate
11. 1. Maintain Top Rankings for Branded Terms
1. Maintain Top Rankings for Branded Terms
This means you should be sure
to rank in the top spots for your
brand name.
One quick way to make sure
you get the top rankings
for your branded terms is to set
up your social media profiles with
the username as your company name.
12. 2. Provide Relevant Content
2. Provide Relevant Content
Obviously the content on your site is going to be largely
focused on the products or services that you sell. However,
when it comes to providing really relevant content you want
to make sure that ad traffic gets dropped onto a
specific page within your site that speaks to the offer
or product mentioned in the ad – not the homepage or
some other page.
Additionally, you’ll want to make sure that pages on your
site rank for keywords that are really relevant to what the
searcher might be looking for. Not every page on your
site should rank for the same set of key terms.
13. 3. Build a Clear Navigation Path/Menu
3. Build a Clear Navigation Path/Menu
Be sure that you your main navigation menu is prominently
displayed and helps users get to the most popular sections
of your site.
Most people look for navigational menus at the top of a
website, in the footer and in the sidebars. Placing your
navigation anywhere else may increase your bounce rate.
14. 4. Link to a Glossary Page (If Necessary)
4. Link to a Glossary Page (If Necessary)
Link to a glossary page that defines industry terms.
This tip is only really important if you are running a very
niche site in which the majority of visitors might not easily
understand certain industry terms.
15. 5. Please Search Function Prominently
5. Please Search Function Prominently
Sometimes people will land on your site and even if your
content is relevant to their search or the ad they clicked on,
they won’t find the exact information they are looking for.
By placing a search bar on
your website you’ll decrease
your bounce rate because
those visitors will be able
to search for more specific
Information that they might
not see on the first page
they landed on.
16. 6. Speed Up Page Load Time
6. Speed Up Page Load Time
Slowly loading pages lead to high bounce rates.
Visitors are impatient and won’t stick around for a
complex site to load.
Speed up your site using the free
Google Page Speed plugin.
17. 7. Get Rid of Pop-Up Ads
7. Get Rid of Pop-Up Ads
Pop-up ads are pretty great at converting visitors into
newsletter subscribers or the like when done right. That
means not popping up immediately upon the first visit.
Rather it’s better to show them after a visitor has been
looking around your site for a while (judged either by time
on site or number of pages per visit); this indicates that
they are finding value in your site and are likely to want to
subscribe for more information.
However, showing popups immediately upon arrival
will make most people bounce because it comes
across as very spammy. You’re asking for personal
contact information before showing how valuable your
product is –that’s just not good website etiquette!
18. 8. Reduce External Linking
8. Reduce External Linking
… or have the links open in a new window.
It’s nice to link out to other websites that provide more
information for your visitors; however, if they click an
external link and it doesn’t open in a new window you
lose the visitor, possibly forever. Be sure to set links to
open in a new window. You can do so by using the
“target=_blank” command in your links.
For example would set a new link to Google to open in a
new window:
<a href=” www.google.com “ target=”_blank”> Google </a>
