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Mobile App Strategies: Top 9 Things to Consider
Every company want to create their business mobile app to cover
maximum part of huge business marketplace. Mobile app marketplace
expand day by day, on Android app store you can find 2.8 million apps
and 2.2 million on apple app store.
As a result many business entrepreneurs has developed business mobile app on
Android platform and some others have chosen Apple app store platform. While
many of them have also created hybrid business mobile app development, that
works fine on cross platform mobile app platforms.
So if you are also in the same race then this presentation becomes very much useful
for you to develop helpful mobile app strategies.
Let’s take a look at the drawbacks your company may experience depending on
your Mobile App Solutions decision in 2018.
Your Mobile App is not just another platform for you to interact with your
customers and stakeholders, it is your marketing strategy. Multi-platform Mobile
App Development has to be well-designed with a well-thought out strategy.
Consider your competition who may be using Mobile Apps strategically to give
secret, exclusive promotional offers to their loyal app users, which an outsider
would never know.
1) Poor Competition Research:
Considering most mobile phones still use 3G & 4G data along with very limited space in its
mobile memory, you have to be extremely cautious about how you craft your mobile app. It
has to be efficient in terms of data consumption and space usage for installing and running
the app. Nothing can be more annoying than an app freezing every now and then whenever
you want to use it.
2) Efficiency & Space:
The very fundamentals of your app designing flowchart should be based on ease of use and
gaining the trust of your users. Most entrepreneurs stress so much on their business model
around the app that they totally forget the user factor attached to it. According to
Appiterate Survey, ranges of design issues like login methods and privacy concerns too
result in your app going to the trash apart from forced bad UI/UX and ad issues.
3) Designing issues:
Even if you are an e-commerce store in a niche which is hyper competitive, you can have
something unique to offer, you just have to think through and implement it while you make
your app If your app has no brand recall in the minds of your customers, chances are they
will be in the trash within a week even if you manage to get them downloaded somehow.
Dynamic pricing based on a prospect’s social influence too is possible today on an app, if
you strategize it well.
4) Nothing Unique to Offer:
Expectation setting is the key to pricing in today’s world when finding your cheaper
competitor is just a click away from your purchase. If you are selling a virtual product or an
experience, you need to be all the more cautious about your price-point. One can even use
dynamic pricing on every session to generate maximum customer lifetime value.
5) Pricing:
One of the reasons businesses actually go through the hassle of making an app for their
business is the gift of push notifications that they along with it. But that too has to be used
judiciously. The last thing your customer wants is excessive spamming from your app trying
to push sell. Instead, talk to them gently, lure them to an offer they will thank you for
notifying them.
6) Not Getting Notifications Right:
One of the reasons you should have an app in the first place is because you can hold on to
your customers. They will put in their mobile numbers and email and they will be in your list
forever. Apart from sending regular emails that you send the rest of your email list,
incentivize your app users for being loyal to you and installing your app. Notify them about
new updates, incentivize for updating.
7) Not Using the Acquired Database:
Niche strategy is the key to the success for most apps unless you have deep pockets like
Amazon. Finding the right audience for your product and knowing what they want and
developing the whole app around that can be the game changer.
8) Trying to be Master of All:
Internet connectivity management or otherwise how your app will manage itself in the
presence or absence of internet connection can be a game changer especially if you are
operating in the enterprise app segment. Office 365 or Salesforce apps are perfect examples
of how they have used this problem to their strategic advantage.
9) Internet Connectivity Management:
Reach at AllianceTek for Mobile App
Development
+1-484-892-5713
alliancetek.support
pa.info@alliancetek.com
Discuss Your Project
Connect on Social Media

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Mobile App Strategies: Top 9 Things to Consider

  • 1. Mobile App Strategies: Top 9 Things to Consider
  • 2. Every company want to create their business mobile app to cover maximum part of huge business marketplace. Mobile app marketplace expand day by day, on Android app store you can find 2.8 million apps and 2.2 million on apple app store.
  • 3. As a result many business entrepreneurs has developed business mobile app on Android platform and some others have chosen Apple app store platform. While many of them have also created hybrid business mobile app development, that works fine on cross platform mobile app platforms.
  • 4. So if you are also in the same race then this presentation becomes very much useful for you to develop helpful mobile app strategies. Let’s take a look at the drawbacks your company may experience depending on your Mobile App Solutions decision in 2018.
  • 5. Your Mobile App is not just another platform for you to interact with your customers and stakeholders, it is your marketing strategy. Multi-platform Mobile App Development has to be well-designed with a well-thought out strategy. Consider your competition who may be using Mobile Apps strategically to give secret, exclusive promotional offers to their loyal app users, which an outsider would never know. 1) Poor Competition Research:
  • 6. Considering most mobile phones still use 3G & 4G data along with very limited space in its mobile memory, you have to be extremely cautious about how you craft your mobile app. It has to be efficient in terms of data consumption and space usage for installing and running the app. Nothing can be more annoying than an app freezing every now and then whenever you want to use it. 2) Efficiency & Space:
  • 7. The very fundamentals of your app designing flowchart should be based on ease of use and gaining the trust of your users. Most entrepreneurs stress so much on their business model around the app that they totally forget the user factor attached to it. According to Appiterate Survey, ranges of design issues like login methods and privacy concerns too result in your app going to the trash apart from forced bad UI/UX and ad issues. 3) Designing issues:
  • 8. Even if you are an e-commerce store in a niche which is hyper competitive, you can have something unique to offer, you just have to think through and implement it while you make your app If your app has no brand recall in the minds of your customers, chances are they will be in the trash within a week even if you manage to get them downloaded somehow. Dynamic pricing based on a prospect’s social influence too is possible today on an app, if you strategize it well. 4) Nothing Unique to Offer:
  • 9. Expectation setting is the key to pricing in today’s world when finding your cheaper competitor is just a click away from your purchase. If you are selling a virtual product or an experience, you need to be all the more cautious about your price-point. One can even use dynamic pricing on every session to generate maximum customer lifetime value. 5) Pricing:
  • 10. One of the reasons businesses actually go through the hassle of making an app for their business is the gift of push notifications that they along with it. But that too has to be used judiciously. The last thing your customer wants is excessive spamming from your app trying to push sell. Instead, talk to them gently, lure them to an offer they will thank you for notifying them. 6) Not Getting Notifications Right:
  • 11. One of the reasons you should have an app in the first place is because you can hold on to your customers. They will put in their mobile numbers and email and they will be in your list forever. Apart from sending regular emails that you send the rest of your email list, incentivize your app users for being loyal to you and installing your app. Notify them about new updates, incentivize for updating. 7) Not Using the Acquired Database:
  • 12. Niche strategy is the key to the success for most apps unless you have deep pockets like Amazon. Finding the right audience for your product and knowing what they want and developing the whole app around that can be the game changer. 8) Trying to be Master of All:
  • 13. Internet connectivity management or otherwise how your app will manage itself in the presence or absence of internet connection can be a game changer especially if you are operating in the enterprise app segment. Office 365 or Salesforce apps are perfect examples of how they have used this problem to their strategic advantage. 9) Internet Connectivity Management:
  • 14. Reach at AllianceTek for Mobile App Development +1-484-892-5713 alliancetek.support pa.info@alliancetek.com Discuss Your Project Connect on Social Media