The document discusses various topics related to business strategy formulation including: 1. Different levels of strategy from corporate to operational. 2. Types of competitive advantage like cost leadership and differentiation. 3. Porter's five forces model for industry analysis. 4. SWOT analysis for understanding internal strengths and weaknesses and external opportunities and threats. 5. Strategic management process involving analysis, strategy development and implementation.

1. Where do we go? How do we get there?

2. High High Low Low Customer value Outer productivity ‘ Doing right things’ Profitability Inner productivity ‘ Doing things right’

6. Top Managers Middle Managers Supervisors and Employees Implementation of strategy

7. Strategy Goal Goal Goal Actions Emergent strategy

17. Internal analysis Strengths Weaknesses E x t e r n a l A n a l y s i s Opportunities S-O-Strategies : Develop new methods which are suitable to the company's strength. W-O-Strategies : Eliminate weaknesses to enable new opportunities. Threats S-T-Strategies : Use strength to defend threats. W-T-Strategies : Develop strategies to avoid weaknesses that could be targeted by threats.