1. ADVANTAGES OF ONLINE
ADVERTISING
Presented by: Allie Ganje

2. INTRO
 Online advertising has become more and more
common whether it be on your homepage or on the
side your social networking pages.
 The Internet is used worldwide to do various things
and advertising agencies have realized this and are
now using the Internet to advertise for their clients.
 Online advertising is a great way to reach a
massive amount of consumers.

3. WHY I SELECTED THIS TOPIC
 I chose this topic because I am a Mass
Communication-Advertising major and I was
interested in the amount of advertisements on the
web and how effective they are.
 How do they target their audience?

4. WHY ONLINE ADVERTISING?
 Everyone is online these days.
 Online advertising is also the most effective way to
achieve and build better relationships with their
consumers.
 Provides much more information about consumer
behavior than is available through traditional print-
based media.

5. WHY ONLINE ADVERTISING?
 It can be updated very quickly.
 Advertisers can reach a massive amount of
consumers by effectively promoting their products
online to their targeted audience, while saving
money. They only get charged when visitors click
on the ad.

6. CONCLUSION
 Online advertising is a
great way to reach a
massive amount of
consumers.
 Advertising online is
easy, inexpensive, and
many advertising
agencies reach their
intended audience.