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 Alline Watkins

          UserDrivenDev.com




         USER
         Driven
   Development

& The Lean Enterprise
Alline Watkins

some enterprises worked:
                                some startups involved:




             Brazilian Govern
                                some presentations at:
80%
     of the software
      developed is
     being wasted




                                     IAG Consulting, 2008
CHAOS Report Standish Group 2002 &
+



                    ENTERPRISES
STARTUPS




                      USER
                    Driven.
               Development
    
   ENTERPRISES              STARTUPS
Experience           Engaged Employess

Large Scale view     Focus on cost reduction

Stability            Adaptability

Customers ≠ Users    Customers = Users
Lean Startup Topics
   ●Customer Development

   ●Uncertainty

   ●Minimum Viable Product

   ●Build-Measure-Learn Loop

   ●Product-Market Fit
Customer Development Tools




      LEAN UX
                       PROBLEM MATRIX



                     KANBAN BOARD
                     for Customer Dev



       CustDevFramework.com
"A startup is a human
                                       institution designed to
                                            deliver a new
                                      product or service under
                                       conditions of extreme
                                            uncertainty"
                                      StartupLessonsLearned.com


"Unless some of you have been
working in a specific domain in the
last 20 years or so, the odds are
anything you are thinking about
customers and markets are nothing
more than a guess."
                   Steve Blank
Experiments   &   Minimum Viable Product
Experiments                          &

   Minimum Viable Product
A version of a new product which allows a
team to collect the maximum amount of
validated learning about customers with
the least effort. (Eric Ries)

                              Just the necessary amount of 
                             features that will make the users
                                    use your software.

 "It is necessary to deeply understand the essence of a
 product in order to strip away the non-essential parts." 
                            (Jonathan Ive, Apple's chief designer)
"For many events, roughly 80% of the effects
            come from 20% of the causes." (Pareto Principle)
User Delight
                           x
                   Number of Features




Catherine Courage - VP, Product Design –
Small Improvement                         The
Minimum amount of tasks (MVP)      Build-Measure-Learn
(just enough to support the next          Loop
conversation with the end users)



        Measure
      How the end users are
        using the software.
          (early-adopters)
  (in a production environment)



           Learn
 Stay open to the new directions
     revealed by end users.
     (avoid getting stuck to
      your Product Backlog)
                                    Weekly !
Product / Market Fit
"Achieving product/market fit requires
at least 40% of users saying they
would be "very disappointed" without
your product."             Sean Ellis
    

                        "It’s very difficult to build a business around a
                        “nice to have” product, so you should keep your
                        burn low while you iterate your core experience
                        to make it a “must have”."                Sean Ellis



"Product/Market fit is the only thing that matters."
 Marc Andreesen

                                          MustHaveScore.com
MINDSETS
"Ironically, large companies' size and culture make disruptive innovation
        extremely difficult to execute." - Steve Blank and Bob Dorf
Which one is a VIABLE implementation?




                NONE
While you don't have real users
using the product, you can't say it is
              viable.
HACKING

 AGILE
Cut the fat.
“Lean”, is a production practice

that considers the expenditure of

resources for any goal other than the

creation of value for the end customer

to be wasteful, and thus a target for

elimination.” (From Wikipedia)




Lean = preserving value with less work.
Product Backlog, No More!




Plan for the current iteration
                                  No Upfront Planning
"Teams should adjust what they are doing based on
what team members learn directly from their efforts."
Attending meetings lowers IQ
The UDD Process
Ideation
Small Improvements Meeting
                          "Startup" Team




                                   TED video




                It's
                OK
                 to
             Experiment
Task Breakout




      Just let Developers do it in real-time.
Development




              Full-time status exposed
User Experience
                  Early Adopters
Metrics                                  Vanity

                     Payments
                                Logins
  Visits
                                         Satisfaction
        Clicks
                                   Access
Usage

           Returns                   Performance



                 INNOVATION ACCOUNTING
Minimum Viable
No backlog       Product



No Hierarchy     "Startup" Team


No Tasking
                 Small
                 Improvements
No estimation

                 Task Recycling
No Def of Done


Waste Not        Usage Metrics
A Real Lean Enterprise


Enterprise software

Innovative

Uncertain

Agile Methodology

Developers + Users

Well Defined Vision

Lean UX

Customers Interviews

Minimum Viable Product

Build-Measure-Learn Loop




                           http://www.youtube.com/watch?v=szr0ezLyQHY
FEEDBACK , PLEASE !
 UserDrivenDev.com
alline.oliveira@gmail.com
"You gotta start with the customer experience and
 works backward to the technology. You can’t start with
 the technology and try to figure out where you are going
 to sell it."



"Some mistakes will be made
along the way. That’s good because
at least some decisions are being
made along the way. And we’ll find
the mistakes and we’ll fix them."




Steve Jobs, WWDC 1997

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User driven development

  • 1.  Alline Watkins UserDrivenDev.com USER Driven Development & The Lean Enterprise
  • 2. Alline Watkins some enterprises worked: some startups involved: Brazilian Govern some presentations at:
  • 3. 80% of the software developed is being wasted IAG Consulting, 2008 CHAOS Report Standish Group 2002 &
  • 4. + ENTERPRISES STARTUPS USER Driven. Development
  • 5.      ENTERPRISES         STARTUPS Experience Engaged Employess Large Scale view Focus on cost reduction Stability Adaptability Customers ≠ Users Customers = Users
  • 6. Lean Startup Topics ●Customer Development ●Uncertainty ●Minimum Viable Product ●Build-Measure-Learn Loop ●Product-Market Fit
  • 7. Customer Development Tools LEAN UX PROBLEM MATRIX KANBAN BOARD for Customer Dev CustDevFramework.com
  • 8. "A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty" StartupLessonsLearned.com "Unless some of you have been working in a specific domain in the last 20 years or so, the odds are anything you are thinking about customers and markets are nothing more than a guess." Steve Blank
  • 9.
  • 10. Experiments & Minimum Viable Product
  • 11. Experiments & Minimum Viable Product A version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. (Eric Ries) Just the necessary amount of  features that will make the users use your software. "It is necessary to deeply understand the essence of a product in order to strip away the non-essential parts."  (Jonathan Ive, Apple's chief designer)
  • 12. "For many events, roughly 80% of the effects come from 20% of the causes." (Pareto Principle)
  • 13. User Delight x Number of Features Catherine Courage - VP, Product Design –
  • 14. Small Improvement The Minimum amount of tasks (MVP) Build-Measure-Learn (just enough to support the next Loop conversation with the end users) Measure How the end users are using the software. (early-adopters) (in a production environment) Learn Stay open to the new directions revealed by end users. (avoid getting stuck to your Product Backlog) Weekly !
  • 15. Product / Market Fit "Achieving product/market fit requires at least 40% of users saying they would be "very disappointed" without your product." Sean Ellis   "It’s very difficult to build a business around a “nice to have” product, so you should keep your burn low while you iterate your core experience to make it a “must have”." Sean Ellis "Product/Market fit is the only thing that matters." Marc Andreesen MustHaveScore.com
  • 17. "Ironically, large companies' size and culture make disruptive innovation extremely difficult to execute." - Steve Blank and Bob Dorf
  • 18.
  • 19. Which one is a VIABLE implementation? NONE
  • 20. While you don't have real users using the product, you can't say it is viable.
  • 22. Cut the fat. “Lean”, is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination.” (From Wikipedia) Lean = preserving value with less work.
  • 23. Product Backlog, No More! Plan for the current iteration No Upfront Planning
  • 24.
  • 25. "Teams should adjust what they are doing based on what team members learn directly from their efforts."
  • 26.
  • 30. Small Improvements Meeting "Startup" Team TED video It's OK to Experiment
  • 31. Task Breakout Just let Developers do it in real-time.
  • 32. Development Full-time status exposed
  • 33. User Experience Early Adopters
  • 34. Metrics Vanity Payments Logins Visits Satisfaction Clicks Access Usage Returns Performance INNOVATION ACCOUNTING
  • 35. Minimum Viable No backlog Product No Hierarchy "Startup" Team No Tasking Small Improvements No estimation Task Recycling No Def of Done Waste Not Usage Metrics
  • 36.
  • 37. A Real Lean Enterprise Enterprise software Innovative Uncertain Agile Methodology Developers + Users Well Defined Vision Lean UX Customers Interviews Minimum Viable Product Build-Measure-Learn Loop http://www.youtube.com/watch?v=szr0ezLyQHY
  • 38. FEEDBACK , PLEASE ! UserDrivenDev.com
  • 40. "You gotta start with the customer experience and works backward to the technology. You can’t start with the technology and try to figure out where you are going to sell it." "Some mistakes will be made along the way. That’s good because at least some decisions are being made along the way. And we’ll find the mistakes and we’ll fix them." Steve Jobs, WWDC 1997