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Primary research from Audience Research Questionnaire
1. Primary research from
Audience Research
As part of our audience research to gain
information about what people enjoy most
about horror movies, we posted a simple
yet effective short 6 question questionnaire
on Beth’s Twitter account.
2. 1. What is your age?
2. What gender are you?
3. Out of the following: Supernatural, Slasher, Science Fiction, Cult and Thriller, which is
your favourite horror genre and why?
4. What makes you want to go and see a horror film?
5. What is your favourite horror film and why?
6. What are you favourite types of characters in a horror film?
3. We hoped that by using both open questions
(which allow the responder to answer with their
own descriptions and thoughts rather than just
picking from a multiple choice answer) and
closed questions we would gain a good insight
of what our target audience (teenagers and
young adults 15+) would like to see in a horror
film.
4. Altogether we got 7 answers back for the
questionnaire from people on Twitter. These
were the answers…
5. @emmajoness_ –
1. 16
2. F
3. Supernatural
4. The trailers that they show when I go to the
cinema before they show a film makes me want
to see a horror film.
5. The Shining
6. The monster/bad thing.
6. @benwrhynes_ -
1. 15
2. Male
3. Supernatural
4. The posters always make me go to see a horror
because they always make them look mysterious
and it makes me want to watch it and find out
more
5. Jeepers Creepers
6. The survivor.
7. @prwaliceee_-
1. 17
2. Female
3. Slasher
4. My friends tell me about them because they
go to the cinema a lot
5. Amatyville Horror
6. The monster!
9. @lucyphillipssss_ -
1. 17
2. Femalee!!
3. Supernatural
4. The trailers make me go to see a film because
they never reveal much so they make me want
to go and see more!!
5. Psycho
6. The monster thing
10. @jjjuuullliiieee_ -
1. 17
2. F
3. Supernatural
4. Reviews in magazines always write about
upcoming horror films so if they sound good and
have good ratings I will go to see them.
5. The others
6. The monster
11. @gregdee_ -
1. 17
2. M
3. Supernatural
4. Word of mouth… or sometimes reviews in my
favourite magazines
5. The unborn
6. The stupid girl that always dies first out of the
group.
12. Findings from our questionnaire:
5/7 people liked supernatural horrors over the other sub genres. This
gave us an idea with our horror as we had to stick to what our target
audience liked, so we decided to give our horror a supernatural theme.
5/7 people preferred the monster as their favourite character in horror
films. This meant that we decided to focus specifically on the
monster/thing in our horror and give it the main actor title in the
sequence as the majority of people enjoyed this character the most
The majority of people find out about horrors that they go to see
through trailers.
The people that responded to the questionnaire fitted the target
audience well as they were all aged between 15 and 17 years old.
There was a big variety of favourite horror films and none were the
same. They were also all from different sub-genres which meant that
although the majority may have preferred supernatural horror, they
don’t mind any horror overall.
