2. Marketers from all walks of life!
Agenda
1) What is a Marketing Plan
2) Importance
3) Blue print of a marketing plan
4) Format
5) Actual marketing plan
3. What is a marketing plan?
A marketing plan is a referral document which
is required to guide your marketing activities
for a certain period.
Marketers from all walks of life!
4. Why is it important?
It lets you foresee opportunities and threats,
plan a coordinated effort, gets you the desired
action and measure effectiveness and finally
to plan ahead.
Marketers from all walks of life!
5. Blueprint of a marketing plan
There are five important aspects of a marketing
plan;
Goal- An objective which has a date on it
Objectives – A set of small objectives to achieve
the set goals
Tactics – List of activities to achieve objectives
Measure – KPIs to measure the activities
Control – Finally how to make current plans more
effective
Marketers from all walks of life!
6. Simplest format of a marketing plan
Time lines Objectives Activity planned Measure Channels
Marketers from all walks of life!
Date/Month/
Year
Sales/Awareness/
Reputation
management/
Product
launch/Social
work/engagement
Advertising/Surveys/N
ewsletters/Blogging
/Facebook
app/Promotional
emails/Micro-blogging/
Sample
distribution/Games
Number of
calls/Number of
leads/Number
of
sales/Number
of footfalls
Print/Internet
/OOH/TVC/Ev
ents/Surveys/
Telephones/
Mobile
7. Example-e Commerce
Time lines Objectives Activity planned Measure Channels
Jan Customer
Marketers from all walks of life!
acquisition
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
Google
analytics, Clicks,
opens and user
feedback
Google
network, FB
network,
Affiliates
Feb Customer
Acquisition
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
Google
analytics, Clicks,
opens and user
feedback
Google
network, FB
network,
Affiliates
Mar Customer
acquisition and
Retention
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
+ Email support,
Zendesk
implementation, FB &
Twitter support
Google
analytics, Clicks,
opens and user
feedback +
Repeat
purchases,
number of
issues resolved
Email
platform,
Social media
platform,
Customer
support
platform, PR
firm
