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1. BENEFITS OF SOCIAL MEDIA
MARKETING FOR BUSINESS

2. Always Start
with a Social
Media Strategy
• SELECT YOUR SOCIAL
MEDIA CHANNELS.
• CREATE A SOCIAL MEDIA
CONTENT CALENDAR.
• SELECT YOUR SOCIAL
MEDIA TOOLS.
• SPECIFY THE TIME FOR
SOCIAL MEDIA ACTIVITIES.
• PUT IN PLACE A SYSTEM
TO TRACK RESULTS.

3. Social media tools, you
can perform social media
activities such as:
• Social media scheduling
• Commitment to social media
• Get statistics
• Content creation
• Content curation
• Monitoring of brand and industry
mentions

4. Some factors
that affect your
choice are:
• Objectives of social
networks
• Social media needs
• Number of team members
• Budget
Functions of
social
media?
•Identity
•Conversations
•Sharing,
•Presence
•Relationships
•Reputation
•Groups

5. Types of Social Media
1. Social News?The users are allowed to post news links to the outside
articles on the social news websites. A most prominent example of
this type of social media channel is Reddit.
2. Social Networks?The users are allowed to connect and share with
the people having similar interests and backgrounds on a social
networking website. The most example of a social networking site is
Facebook.

6. Advantages Of Social Media
• Compelling and relevant content will grab the attention of
potential customers and increase brand visibility
• You can respond almost instantly to industry developments and
become heard in your field
• It can be much cheaper than traditional advertising and
promotional activities
• Social content can indirectly boost links to website content by
appearing in universal search results, improving search traffic and
online sales

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