Information about email marketing

1. E-MAIL MARKETING

2. WHAT IS E-MAIL MARKETING ?
E-MAIL MARKETING is a form of direct marketing which
uses electronic mail as a mean of communicating
commercial massages to a mass audience .

3. E-MAIL MARKETING BENEFITS
❑ Ease to use
❑ Speed
❑ Frequency
❑ Measurable
❑ Targeted
❑ Cost efficient

4. E-MAIL MARKETING will generates an ROI of $43.62 for
every dollar spent .

5. STRATEGY
❑ Think Relationship
❑ Integrated to overall marketing
❑ Frequency
❑ Great relevant , content

7. TYPE OF E-MAIL
Transactions E-mail
1. Receipts
2. Password reset
3. Shipping notification
4. Marketing E-mail
5. Selling or asking something of them
6. Follow on social media
7. Make a purchase
8. Check out a new feature / product /service
9. Respond with feedback

8. TIPS FOR SUCCESS
Before you send your first email
How does your information appear?
Don't use no-reply Setup an email address just for your emails
Add your company name - From name

9. ▪ Subject Line Gets them to open your email Make them
interesting .
• Keep it under 40 characters
• Put key information at beginning
• be unique, compelling, engaging, actionable
▪ Pre-Header The small section of text that appears as a
Preview to the email keep it short and direct.

10. HOW TO INCREASE SALES
❑ Value your list.
❑ Start capturing/gathering your list today.
❑ Pick the right email platform for your company.
❑ Make your email mobile/small screen friendly.
❑ Test your messages before you send them on multiple browsers and readers
❑ If you're working with a new list or with a new format or email element, start with a
subset of your list first.
❑ Have your email come from one specific person, and go to one specific recipient.
❑ Make sure all key images are "clickable" and all videos have a "play" button.

11. Osumare
Survey no 43 . Pathare thube nagar , behind kharadi bypasss
police chowky , opt . To chankya institute , kharadi ,pune ,
Tel number : 9890400646
Website : www.osumare.com

12. THANK YOU