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Next Generation Controlling




                                                           Next Generation Controlling
Prof. Dr. Edgar Ernst/Hartmut Reinhard/Dr. Hendrik Vater




                                                           Tr a n s f o r m i n g t h e C o n t ro l l i n g O r g a n i z a t i o n o f D e u t s c h e P o s t
                                                           Wo r l d N e t i n t o a n “ A d v a n c e d N a v i g a t o r ”

                                                           P ro f . D r. E d g a r E r n s t /H a r t m u t R e i n h a rd / D r. H e n d r i k Va t e r
Contents
1.     The Controlling department of Deutsche Post World Net
       is taking up the current challenges                                4

2.     The Next Generation Controlling approach                           7

3.     Key points of the status quo analysis                              10

4.     Six levels for optimizing Controlling                              14

4.1.   Controlling Mission, Role and Tasks                                14

4.2.   Key Controlling Processes                                          15

4.3.   Controlling Systems and Tools                                      17

4.4.   Methodological Aspects                                             18

4.5.   Governance and Organization                                        19

4.6.   “Soft Factors”                                                     20

5.     IMPACT – The Controlling organization of Deutsche Post World Net

       on its way to becoming an “Advanced Navigator”                     22

5.1.   Initiative 1: Capability and Role Building                         22

5.2.   Initiative 2: SLA Methodologies and Processes                      23

5.3.   Initiative 3: Investment and Project Controlling                   24

5.4.   Initiative 4: Reporting to Business Needs                          24

5.5.   Initiative 5: Planning/Forecasting Process and Tool                25

5.6.   Initiative 6: NFO Calibration                                      26

5.7.   Initiative 7: Functional Planning and Monitoring vs. Controlling   26

5.8.   Initiative 8: Costing Capabilities and Capacity Management         27

5.9.   Initiative 9: Freight Controlling                                  27

5.10. Initiative 10: Aviation Costing and Transfer Pricing                27

5.11. Initiative 11: IT Controlling                                       27

6.     Outlook                                                            29


                                                                               3
1. The Controlling department of Deutsche Post World Net
   is taking up the current challenges


The speed of innovation of products and services has con-         duction of the New Finance Organization (NFO) in
tinually increased in recent years. In this environment,          November 2003, which ensured overall responsibility for
Controlling must also adapt in a very versatile and dynam-        the Chief Financial Officer. For greater transparency and
ic manner. The pressure to adapt and change is intensified        faster decision-making, the financial organizations of the
by legislative developments, such as the internationaliza-        MAIL, EXPRESS, LOGISTICS and FINANCIAL SER-
tion of reporting standards (IFRS), the Sarbanes-Oxley Act        VICES Corporate Divisions were linked directly to the
and first-time establishment of an enforcement organiza-          Chief Financial Officer. In addition to the launch of the
tion for auditing. In addition, the increasing professionali-     NFO, other reference projects are worth highlighting:
zation of analysts and investors requires various changes in
the internal control of companies with value-based                   CREST (Common REporting SysTem), which intro-
management. Primarily, it is the large, listed, multinational        duced a globally uniform system for the reporting of
companies that must rise to these challenges.                        financial indicators


Furthermore, the pressure is increasing on the part of capi-         DASHboard, which standardizes systems and
tal markets, which today evaluate not only the reports of            methods for accounting
achieved results, but also corporate strategies. For that
purpose they require a forward-looking description of the            The Cost of Finance (CoF) project, which aims to
business segments. This must take place by including a               sustainably reduce costs in the financial area
multitude of different internal and external influencing
factors such as future areas of activity, customer groups,        Figure 1 shows the background from Deutsche Post
geographical market expansion and technical possibilities.        World Net’s view: In the past few years, the evolution to
Investors need information that permits them to draw              a leading global service provider for LOGISTICS was
conclusions about the future success of a company.                driven last but not least by acquisitions, whose integra-
                                                                  tion posed a huge challenge for Controlling (in particular
In the past, the core task of controlling was primarily to        the “3D integration” of Danzas, DHL and Deutsche Post
“monitor the achievement of objectives,” but today more           Euro Express in Europe). Now that the financial integra-
than ever an “early warning function” or “navigator func-         tion, various reorganizations and Group-wide harmoni-
tion” for management is in the foreground. This change            zation of Controlling have been largely completed, new
determines the general conditions for the future orienta-         challenges are arising for the future. In addition to sup-
tion of controlling in particular, and of finance and             porting further operational growth, the focus in the fu-
accounting in general. Active and timely provision of this        ture will be on increasing efficiency and on strengthening
information on current results as well as on the medium-          Controlling’s orientation toward operational business.
term and long-term strategy or corporate development is           This is where the Next Generation Controlling project
vital. In addition, this entails the necessity to link internal   started, to further spur the development of Controlling.
planning, control and monitoring data with financial and
accounting indicators to be provided externally.                  This document describes the Next Generation Control-
                                                                  ling project (Section 2), whose goal was to reorient Con-
Deutsche Post World Net has already made these describ-           trolling based on a methodically solid analysis of current
ed changes: The most visible adaptation was the intro-            performance (Section 3). This project also took into


4
Controlling
   Evolution Levels




            Integration and sophistication         3D Integration                       Further large-scale
            of Division-specific Controlling       Various reorganizations              acquisition(s) (e.g. Exel)
            systems, methods, etc.                 New finance systems                  Cost of Finance
                                                   Group view –                         Controlling effectiveness
                                                   Controlling harmonization

                                                                                                              time
                                                                        Launch Next
                                                                    Generation Controlling


Figure 1: Next Generation Controlling comes at the right time


account the aforementioned adaptation of the financial           steering committee made up of all heads of corporate
organization and of the finance projects. Based on the           departments and divisional board members of the Finance
results, potential for optimization was identified in six        Board Department. Program progress is coordinated and
key areas of controlling (Section 4). These were used as a       controlled operationally by a dedicated program office.
foundation for the IMPACT program in 2006 (Section
5), which is intended to help improve Controlling based          All in all, it can be noted that the Controlling of Deutsche
on eleven dedicated initiatives.                                 Post World Net has risen up to the challenge to change,
                                                                 coming from legislative, capital market and internal
The IMPACT program aims to achieve visible improve-              requirements, but also further changes are necessary.
ments in Controlling already in 2006, and intends to             First and foremost, the understanding of the Controllers’
demonstrate the achievements at the Second Annual                role should change: While Controllers have viewed them-
Finance Conference of Deutsche Post World Net in                 selves more as “number crunchers,” administrators or
November 2006. Subsequently, further steps in develop-           overseers and have also been viewed in this way by their
ment for Controlling shall be stimulated. IMPACT is              Users and Peers, both sides want a changed perceptual
assigned as part of the overall responsibility of the            image and higher acceptance from the business in the
Group CFO (Chief Financial Officer) and is directed by a         future (see also Figure 2):


                                                                                                                            5
In this sense, Controllers should be perceived as partners, consultants, as well as challengers and support-
        ers of the company’s activities. This vision can best be described with the metaphor of the
        “Advanced Navigator” who stands at management’s side in a supportive role, operates in a forward-
        looking manner and is also aware of the external environment. Results-orientation and integrity and last
        but not least compentency in understanding the processes of the operational business are additional keys




                                        Controller as ”Advanced Navigator”

    At least …                                                                    Be the “right hand” of the ship’s captain
                                                              Supportive
                                                                                  (e.g. helping the company to succeed)

                                                                                  Identify “icebergs” and opportunities early
                                                        Forward Looking           (e.g. projected customer losses/gains,
                                                                                  price erosion/increase) …


                                                                                  Put the ship’s position into perspective
                                                        Externally Aware
                                                                                  (e.g. comparison with competitors)


                                                                                  Provide options to direct the ship
                                                         Results Focused          (e.g. reduce “waste” to concentrate
                        … and ideally                                             on key business issues)


                                                          With Integrity          Discuss “icebergs” openly
                                                                                  (e.g. performance issues or opportunities)


                                                                                  Not only know “navigation” but also the
                                                              Competent           ship and the waters it is operating in
                                                                                  (e.g. know the business and industry)



Figure 2: “Advanced Navigator” as the vision of Controlling
6
2. The Next Generation Controlling approach


To transform the Controlling organization of Deutsche             understood as a management support function and must
Post World Net into an “Advanced Navigator”, a compre-            therefore allow itself to be measured by management. All
hensive improvement program called “Next Generation               regions were included in the investigation, above all to
Controlling” was set up (cf. Figure 3). In the first phase,       discover the need for changes in the countries and not
which was launched in 2005, the current performance of            just the status quo at headquarters.
Controlling was thoroughly analyzed in the context of an
extensive investigation and, based on the results, detailed       Figure 4 shows the extensive basis of the investigation. At
improvement options were identified. Subsequently, the            first, 38 interviews were conducted with top managers of
IMPACT program was started in the second phase. In the            the Groups as well as 65 interviews with other stakehold-
course of this program, concrete initiatives were defined         ers from all Corporate Divisions across all regions.
that pursue the identified potential improvements in
order to advance further development efficiently.                 In addition, the opinions of 436 people were ascertained
                                                                  in a Web survey using a detailed questionnaire. Figure 5
The goal of the extensive investigation of Controlling            clearly shows that the survey represents a broad spec-
performance in 2005 was to create a solid starting basis          trum. A total of 268 Controllers and 168 Users and Peers
for target-oriented improvements. For this reason, the            of Controlling participated, representing all Corporate
scope deliberately included not only employees, but also          Divisions, geographical regions and organizational levels.
Users and Peers of Controlling. After all, Controlling is



                                   PHASE 1                                                   PHASE 2
   Analysis of Status Quo        Levels of Improvement                                       IMPACT

                                  Controlling Mission, Role, Tasks                              Initiative 1
         Controlling
        Performance
                                  Key Controlling Processes
        Achievements
                                                                                                Initiative 2
                                  Controlling Systems and Tools
         Controlling
       Self-Assessment
                                  Methodologies
                                                                                                Initiative ...
     Customer Satisfaction

                                  Governance and Organization
         Gap Analysis
                                                                                                Initiative 11
                                  “Soft Factors”




Figure 3: Two phases of the Next Generation Controlling project

                                                                                                                            7
Interviews

    … with top management                                         … and with key stakeholders in countries
      38 interviews                                                 65 interviews in 13 countries across all regions
      – 5 with Group Board Members                                  – Cross-functional
      – 15 with Controllers                                         – Cross Divisional
      – 18 with other top mgt.
        stakeholders




    Web Survey                                                    Selected Benchmarks
       436 responses                                                 Competitors                      Other
       – 268 Controllers                                             (outside-in)                 Multinationals
       – 168 Users/Peers
       – Covering 5 continents
         and all Divisions




Figure 4: Basis of the investigation




In addition to the interviews and the survey, internation-               Key Controlling Processes deals specifically with
al benchmarks were also examined, whereby both lead-                     process-oriented aspects, above all in the areas of
ing competitors and companies outside the industry                       reporting, planning/forecasting as well as investment,
were included. Supplementally, the current trends in                     project and risk Controlling.
Controlling from an academic view were included.                         In the category of Controlling Systems and Tools,
                                                                         the comprehensive CREST reporting system recently
The goal of the study in the first step was to survey the                introduced successfully throughout the Group is
general satisfaction with the performance of Controlling.                especially in the foreground.
The results show that regardless of all successes and qual-              The area of Methodologies refers to important indi-
ities, satisfaction does not meet internal requirements in               vidual topics of Controlling such as product costing,
all areas. These findings are explained in detail in Section 3.          freight controlling, service level agreements, air net-
                                                                         work transfer pricing and IT controlling.
Based on the results of the survey, six key levels for                   In the category of Governance and Organization, the
improving Controlling were worked out in the second                      focus is on aspects of the New Finance Organization,
stage. These are described in detail in Section 4:                       which among other things has significantly strength-
    The area of Controlling Mission, Role and Tasks                      ened the role and independence of Controllers by
    refers to the basic way Controlling sees itself.                     means of direct reporting lines.




8
Position of Respondents                                             Divisions
                                                                              Others                 MAIL
                                               Controlling                    25 (6%)               47 (11%)
                                             Users and Peers
                                                               Corporate Center
                                                168 (39%)
                                                                   Services
                                                                  106 (24%)

      Controllers                                                                                          EXPRESS
                                                                   FINANCIAL
       268 (61%)                                                                                           159 (37%)
                                                                    SERVICES
                                                                     19 (4%)

    Σ 436                                                                    LOGISTICS                                Σ 436
                                                                              80 (18%)
                            Geography                                          Organizational Level

            Not Available                 Europe                     Below country
                                                                                                       Corporate
              47 (11%)                   144 (33%)                      42 (10%)
                                                                                                        83 (19%)
               EMA
              9 (2%)
                                                                 Country/
        Americas
                                                                  Cluster                                      Divisional/
         41 (9%)
                                                                 143 (33%)                                       Global
         Asia/Pacific                                                                                           88 (20%)
          45 (10%)                            Germany                 Regional/
    Σ 436                                     150 (34%)             Business Unit                                     Σ 436
                                                                      80 (18%)


Figure 5: Representativeness of the survey




   The last category of Soft Factors deals with the devel-      different initiatives were worked out in the six identified
   opment aspects of Controllers, in particular the satis-      levels of optimization. Some deal with cross-divisional
   faction with their work and the perceived opportuni-         topics, others focus on important individual topics with-
   ties for development.                                        in a specific area. The goal of IMPACT is to clearly
                                                                improve the efficiency and effectiveness of the Control-
The IMPACT program was launched in 2006 to actively             ling organization even in 2006. The initiatives are
address the improvement needs. For this purpose, eleven         described in more detail in Section 5.




                                                                                                                              9
3. Key points of the status quo analysis

 The Controlling organization of Deutsche Post World                         ascertained both in general and at the Corporate, Corpo-
 Net has successfully mastered the challenges in recent                      rate Division, Regional and Country levels.
 years. The Controllers and top managers have explicitly
 acknowledged and shown their appreciation in the sur-                       The results clearly show not only that further improve-
 vey; Controlling and Business work particularly well                        ments must be made, but also that the “self perception” of
 together in the countries. Accordingly, Controlling not                     the Controllers is apparently better than the “outside
 only accompanied the enormous growth of Deutsche                            perception” of the Users and Peers of Controlling.
 Post World Net due in part to the roughly 120 acquisi-                      Although at least 41% of the surveyed Controllers
 tions, but also actively participated. For example, the                     (of 268) are very satisfied to satisfied with the perfor-
 establishment of a powerful global finance organization,                    mance of Controlling, “only” 25% of the surveyed
 the support of Postbank’s IPO and the roll-out of new                       Users and Peers (of 168) indicated the same levels of
 financial systems (e.g., CREST) are worth mentioning.                       satisfaction.


 Nevertheless, the Controlling organization has not yet                      Clearly, the level of dissatisfaction with the Controlling
 fully reached its goal. As the survey shows (Figure 6), the                 areas increases – both among the Controllers and among
 level of satisfaction with the performance of Controlling                   the Users and Peers – the higher these areas are located in
 still does not meet expectations. The satisfaction was                      the corporate hierarchy, or the further away from the




             How satisfied are you with the performance of Controlling at the following levels?
                                             As viewed by Controllers                                        As viewed by
                                                                                                         Controlling Users/Peers
     Controlling Overall
                                        1%     40%               32%           22%     5%    2% 23%                         37%                     29%                9%




     Corporate Controlling              2%   27%           37%               24%      10%    2% 22%                     28%                   35%                   13%




     Divisional Controlling             2%         43%           28%           25%      4%   4%        27%                    32%                    28%               9%




     Regional/BU Controlling            4%         44%             35%             15% 3%    2%           37%                       31%                    23%          7%




     Country/Cluster Controlling        7%           44%               32%         15% 3%    7%               32%                   31%                    23%          7%

                                                                                    Σ 268                                                                        Σ 168

                                                                                             Very satisfied     Satisfied     Neither/nor   Dissatisfied    Very dissatisfied




 Figure 6: Level of satisfaction with the performance of Controlling
10
operative business they sit. While Controlling achieves                          rate Controlling, only 12% (Regions/Business Units),
relatively high satisfaction values at the Country level, the                    27% (Countries) and 28% (Divisions) of the subordina-
level of dissatisfaction with Corporate Controlling is par-                      ted units gave the same evaluation.
ticularly high. Therefore, further optimization is neces-
sary in particular on the Corporate and Divisional levels.                       An analysis of the root causes of dissatisfaction among
                                                                                 Users and Peers (Figure 8) shows that only 39% of the
If the level of satisfaction with Controlling is considered                      respondents agreed that Controlling provides service and
for each individual Corporate Division, the results show                         support that meets their expectations. In particular,
that reorganizations and integration tasks have clearly                          respondents felt there is room for improvement in the
negatively influenced the performance of Controlling.                            challenging of plans and decisions of management in the
                                                                                 sense of a “challenger”, thus a sort of experienced “spar-
In the context of satisfaction, however, the survey also                         ring partner.” Over half of Users and Peers feel that the
asked the respondents how the different levels of Con-                           necessary conditions for this are not yet adequate: Con-
trolling evaluate each other internally (see Figure 7).                          trollers’ understanding of operative business and its suc-
These results support the finding of the “impaired” con-                         cess factors. In view of this background, 32% of the
nection between Corporate and the hierarchically subor-                          respondents felt that Controlling was more a burden
dinated divisions: While 53% of the Corporate Control-                           than a support.
lers are very satisfied to satisfied with the work of Corpo-




    How satisfied are you with the controlling performance?

                 with       Corporate                             Regional/   Country/
                                                Business Unit
                            Controlling          controller     Business Area Country-Cluster
     Satisfaction                                                 controller  controller
                                                                                                        n   The largest discrepancies exist
                                                                                                            between corporate and
     Corporate
                                53%                   36%           22%            31%                      regional/BU controlling
     Controller



     Business Unit                                                                                      n   Countries are critical of
                                28%                   49%           49%            42%
     controller                                                                                             corporate and Business Unit
                                                                                                            controlling
     Regional/
     Business Area              12%                   41%           59%            52%
     controller                                                                                         n   Adequate satisfaction on
                                                                                                            regional/Business Area
     Country/                                                                                               level and below
     Country-Cluster            27%                   37%           46%            58%
     controller

    Percentage of answers “satisfied” or “very satisfied”




Figure 7: Satisfaction of the different levels of Controlling with each other
                                                                                                                                              11
Controlling ...
                                                         As viewed by Controlling Users/Peers

     … is more of a support than a burden to         13%               24%                31%                 28%         4%
     management                                                                                                                    n   A key element in being
                                                                                                                                       able to challenge
                                                                                                                                       the management is
     … provides management with the service
                                                    2%            37%                  22%              28%             11%            first to have a clear
     and support they expect
                                                                                                                                       understanding of the
                                                                                                                                       business
     … has a clear understanding of the business
                                                     8%               31%            14%           30%               17%
     and its underlying drivers/success factors
                                                                                                                                   n   However, almost
                                                                                                                                       50% of Users do
     … helps management to understand the
                                                     5%               33%            18%              34%                11%           not agree that
     root causes of performance gaps
                                                                                                                                       Controllers currently
                                                                                                                                       have this business
     … adequately challenges the
                                                    3%        26%                   28%                34%               10%           know-how
     business/management
                                                                                                                    Σ 168




                                                     Strongly agree         Agree    Neither/nor   Disagree    Strongly disagree




 Figure 8: Desired support by Controlling as viewed by Users and Peers




 If Controlling does not succeed in developing a clear                              key business decisions. As a result, its understanding of
 understanding of the business so that it can really sup-                           the business decreases further. Ultimately, such Control-
 port management adequately as an “Advanced Naviga-                                 ling is even less able to offer the kind of support that
 tor,” there is a danger that the business will establish                           management expects and needs – a classic vicious
 “shadow Controlling.” The various Business Units will                              circle (Figure 9)!
 then install shadow Controllers who deliver what the
 Units, Regions or even Divisions need to do their work                             The fatal aspect of such a vicious circle is that in this way,
 from their own point of view. These shadow Controllers                             two sets of figures or data sources ultimately come into
 emerge especially from the classical budget coordinators                           existence. The Business Units then frequently use the
 or operation controllers.                                                          Controlling department that is closer to the business –
                                                                                    normally the set of figures that is created by “their”
 In the end, this process threatens to marginalize the offi-                        shadow Controllers.
 cial Controlling department, because it is not involved in




12
Controlling does not
                                 provide the support that
                                 business expects                        Business builds up
                                                                         “shadow staff” to fill the
                                                                         vacuum of information/
                                                                         support

                       Controlling does not
                       gain the insight and
                       business know-how
                       required
                                                                                “Shadow staff” imple-
                                                                                ments its own Controlling
                                                                                systems, tools and informa-
                                              Controlling becomes more          tion channels
                                              marginalized and left out of
                                              key management decisions




Figure 9: Vicious circle of shadow Controlling




                                                                                                              13
4. Six levels for optimizing Controlling

 The general analysis of the satisfaction with the perfor-                 view the future role of Controlling as one of a sparring
 mance of Controlling has clearly shown that despite all                   partner or consultant. This means that both the Control-
 successes achieved, there is still need to optimize. Numer-               lers and their Users and Peers perceive a significantly
 ous starting points can be derived from the detailed anal-                more sophisticated functional description for Control-
 ysis of the survey results, and they can be assigned to six               ling in the future.
 levels for optimizing Controlling (Figure 10). These are
 described briefly below.                                                  The future expanded function of Controlling can be
                                                                           accurately described using the vision of a “navigator”,
 4.1. Controlling Mission, Role and Tasks                                  who is a partner and consultant to management. The
 The first level for optimizing “Controlling mission, role                 image of the navigator from sailors’ jargon figuratively
 and tasks,” provides the thrust for further development of                reflects the requirements and challenges for the Control-
 Controlling. The role of the “Advanced Navigator” forms                   lers (see also Figure 2).
 the general model (to a certain extent).
                                                                           On a ship, the captain is responsible for selecting the cour-
 Figure 11 illustrates the current and future understand-                  se correctly, i.e., avoiding icebergs or storms if necessary
 ing of the role as viewed by Controllers (left side) and as               and heading directly toward sunny profitable goals. For the
 viewed by Users and Peers of Controlling (right side).                    captain to perform this task optimally, he works closely
 Today, both groups classify Controllers as “number crunch-                with his navigator, who draws his attention to possible
 ers”, administrators or police officers. In contrast, they                decisions and also to the associated consequences.




       Controlling Mission,                n   Clearly define and articulate Controlling ambition level and development direction
       Role, Tasks                         n   Become “advanced navigators” to the “captains” of the “Deutsche Post World Net“ ship(s)
                                           n   Get the basics right but move to more value-adding tasks


       Key Controlling                     n   Especially in Budgeting/Forecasting and Reporting
       Processes                           n   “Less is more” to allow more focus on the business issues
                                           n   Improve investment, risk, and project Controlling


       Controlling Systems                 n   Incrementally improve the existing systems (e.g. quality, business support)
                                           n   Move from a financially focused group perspective …
       and Tools                           n   … to providing vital cross-functional steering information for the operative management


                                           n   Fix/improve where the lack of doing so would lead to wrong business decisions
       Methodologies                       n   e.g. IT, Network transfer pricing, Freight Controlling, Express product costing, SLAs


       Governance and                      n   Take selective corrective actions, e.g. NFO CFO role, balance Division vs. Corporate
                                           n   Improve governance/role splits (Corporate vs. Divisions and by organization level)
       Organization                        n   Prepare for upcoming challenges, e.g. Exel integration


                                           n   Fine-tune career development and capability-building to support the role vision
       “Soft Factors”                      n   Gauge staff job satisfaction quarterly to allow corrective action earlier on




 Figure 10: Six levels for optimizing Controlling
14
Which of the following phrases best describes the primary role of Controlling
                                             in Deutsche Post World Net?

                       Controlling Staff                                      Controlling Users and Peers
  Number Cruncher

     Administrator

         Policeman

            Partner
        Challenger

        Consultant

          Architect

     Interventionist

            Activist

              Other

                       0      50    100    150    200     250                 0       50       100      150           200

         Today             Future                   Σ 268                                                     Σ 168



Figure 11: Current and future understanding of the Controlling role


As the understanding of the role goes beyond a purely                 ion of the respondents: While Controllers exchange
observational, reactive navigator function, the image is              information several times a week with 88% of their col-
completed by speaking of an “Advanced Navigator.”                     leagues within the department, this figure drops to 61%
Such a Controller helps “his captain” not only to travel              and 64% respectively with other Controllers and col-
around icebergs, but also to discover opportunities early             leagues from other financial areas, and to only 42% and
on so that he can try to steer the ship in a promising direction.     52% with business managers and representatives from
                                                                      other functional areas.
The transformed understanding of the Controller’s role
as an “Advanced Navigator” is also clearly confirmed by               4.2. Key Controlling Processes
scholars and CFOs of benchmark companies from the                     A prerequisite for the navigational function of Control-
logistics industry and beyond (see Figure 12).                        ling is an optimal definition of the key processes repor-
                                                                      ting, planning/forecast as well as investment, project and
In order for a Controller to perform such a function at               risk controlling. According to the survey, 100% of the
all, a regular and intensive exchange with management                 expectations of Users and Peers are not yet fulfilled in
and with the internal and external environment is cru-                these areas.
cial (Figure 13). The acceptance of the business for this is
indispensable. So far, this has not taken place internally            Today, 68% of the Users of Controlling reports outside
or externally to a sufficient degree according to the opin-           of finance feel they are not sufficiently involved in the


                                                                                                                              15
“On any given team, I want the                           “The accountants thought                   “I consciously think of myself
     Finance person to know more about the big          the job was done when the numbers were put         as wearing two hats. I am responsible for
     picture – what’s going on outside of FedEx and     together. But once that is done, the real work     traditional issues: cash flow, capital and cost
     elsewhere within FedEx – so they can bring in      begins. So every month we analyze the data.        structures. But my role is increasingly linked
     that needed knowledge and perspective”             It requires interaction and a critical distance    with strategy and operations”
                                                        from the operating units”



                           “When we look for a candi-                   Prof. Dr. Weber: “Enterprise                     Prof. Dr. Berken: “Increased
     date for CFO, one attribute is customer focus.     growth can lead to complex governance struc-       focus, simplification and waste reduction (elimi-
     To what extent does one understand the basis       tures. These face increasing pressures to          nation of non value adding time) can bring
     of competition? Another one is teamwork,           change… Controllers appear in this context as      about an enormous increase in process speed
     which is critical as the most important task       innovators and management consultants, and         and quality. To achieve this, enterprises need to
     is collaboration with other parts of J&J”          no longer have much in common with a tradi-        navigate with a simple operational value driver
                                                        tional bean-counter”                               hierarchy and very few KPIs“



               “The key recurring question a CFO                         “I look at the Finance function          “The model from day one in GE is that
     should be asking himself is, “What is the right    as an aider and abettor of making change hap-      the CFO is broadly involved in the business.
     business decision?” The technical tail should      pen. You have to have the Finance function sup-    That does not mean that you are running
     never wag the strategic dog”                       porting the vision of leadership”                  the operations, but you are opining on them,
                                                                                                           involved in them at every stage, and monitoring
                                                                                                           the execution”



 Figure 12: Statements on the changed role of the Controller




 definition of reporting and therefore feel their require-                             With regard to planning and forecasting, the respon-
 ments are not fully taken into account (Figure 14). The                               dents largely agree that the level of detail and the quality
 Business Units partly criticize that they do not receive all                          of the data are satisfactory. What is criticized is the pro-
 data relevant to planning, monitoring and control. The                                cess, which is judged as too complex and time-consum-
 level of detail is rated differently; some would like more                            ing at this time. Better coordination and a shortening of
 details, others fewer details. In addition, some feel the                             the planning process could remedy this.
 quality of the commentary could be expanded: Instead
 of a report and summary of the numbers, Controlling                                   Improvements are also expected in investment, project
 should provide a more in-depth analysis of the root causes                            and risk controlling. While the processes leading up to
 of deviations from the plan. Furthermore, some Users                                  the approval of a project or investment are clearly defined,
 and Peers of Controlling wish for a greater frequency, so                             too little importance is currently attached to the processes
 that the reports can be used optimally to steer the busi-                             after approval. For example, investment controlling could
 ness locally. In that context, it has to be clarified if provid-                      be optimized with respect to sanction mechanisms for
 ing certain data on a daily or weekly basis is really a                               exceeding expenditure, for missing previously defined per-
 Controlling task, or whether this should be conducted by                              formance goals or a specified time period.
 operations, marketing or sales instead.




16
How often do you speak with the following individuals?
                                                                                              As viewed by Controllers                                         Once a
                                                                                                                                                               week or less

     Other Controllers in your department                                                       69%                                        7%     12%      4% 5%

                                                                                                                                                               1% 1%

     Controllers in other departments/entities/countries              20%               13%                   28%                    16%        4%       12%      6%




     With other Finance staff                                             26%                12%                 26%                   16%          7%     7% 6%




     With heads of the business                                  12%            13%            17%               16%       5% 10%                        26%




     With representatives from other functions                      17%            10%                25%                  18%             6%   10%            14%




     External stakeholders                                 2% 2% 7% 7% 4% 11%                                                     67%


                                                                                                                                                               Σ 268



                                                               Several times    About once    Several times   About once    About once      About once     Less often
                                                                  a day           a day          a week         a week     every 2 weeks     a month        or never




Figure 13: Exchange between Controllers and other areas




Similar statements were also made about pure project                           4.3. Controlling Systems and Tools
controlling. While a project may remain within the bud-                        At the level of “Controlling Systems and Tools,” the
get, various qualitative and/or quantitative target values                     CREST (Common REporting SysTem) system recently
are missed without it being mandatory to make this up.                         introduced globally, was given particular attention. The
In this context, the question arises whether project con-                      respondents appreciate that a uniform database and
trolling should be carried out by the actual project manag-                    language for financial indicators were created through
er and his team and/or by an independent Controller.                           CREST and thus the foundation for internal and external
                                                                               reporting and management reviews. The system has
Risk controlling is positioned very well with regard to                        made enormous progress with respect to the transparen-
the financial risks at Deutsche Post World Net. However,                       cy and consistency of the data, especially across the vari-
other aspects such as operational risks or environmental                       ous reporting levels.
risks could be considered in a more integrated manner –
especially in the context of a stronger linkage of risk con-
trolling with the periodic forecast and medium-term
planning.




                                                                                                                                                                              17
Main Issues with Management Reports

                                                             n   Close to 41% of the business managers believe the quality of
                                                                 the commentary needs to improve
                                        Commentary
                                                             n   They expect an analysis of the root causes of the problems,
                                                                 not a summary of the numbers

     68% of                                                  n   Parts of the business (esp. Freight, Marketing & Sales) do not
     Non-Finance                        Relevance of             get the data they need …
     reporting Users                      the data           n   … so managers spend time on preparing their own reports or
     rarely or never                                             give these tasks to the “Shadow Controllers”
     get involved in
     the definition                                          n   Only 20–30% of respondents are satisfied with the amount of detail
     of reporting                                            n   Yet there is no clear tendency regarding the level of detail –
                                       Level of detail
     requirements/                                               nearly the same amount of people requested less or more
     methodologies                                               detailed analyses

                                                             n   To steer the business locally, managers need data more frequently
                                         Frequency               than just monthly reports
                                         of reports          n   Managers at country level through all Divisions request weekly or
                                                                 even daily information on a defined set of KPIs



 Figure 14: The main issues with reporting




 It should not be overlooked, however, that CREST is a                Costing at EXPRESS in Europe can be methodically
 reporting instrument rather for Corporate, and less an               refined, especially with respect to product, customer or
 instrument for local management. However, CREST is not               trade lane analyses (cost unit analysis of trade routes
 supposed to perform this function anyway, since this acti-           between several locations). Even more detailed contri-
 vity is covered by the detailed local systems and instru-            bution analyses could support management in decisi-
 ments. The survey (result) also shows that CREST is not a            on-making. Refinements are also possible in the context
 substitute for a local budgeting tool. With its main functi-         of international business.
 on as a data collection and consolidation tool, it cannot
 meet the demands for simulating scenarios.                           In the area of Freight Controlling, it is noted that the
                                                                      significance of this business unit would justify the
 4.4. Methodological Aspects                                          expansion of an independent Controlling organization
 In the context of the “Controlling methodologies” level, five        as well as of BU-specific reporting and analyses.
 key areas were identified where the respondents see poten-
 tial for improvement:




18
The area of Service Level Agreements (SLA) (agree-                                     Finally, in IT Controlling, the Controlling organiza-
   ment between performer and demander of the ser-                                        tion must understand the restructuring of IT in the
   vices about product, quantity, price and quality) has                                  sense of a separate supply (IT supply) and demand
   gained special attention since the creation of the new                                 side (IT demand). The IT budget process and the
   Corporate Division SERVICES as of January 1st 2006,                                    transparency of the allocated actual costs can be
   which includes amongst others Global Business                                          improved on the whole.
   Services. Hence, there is interest in further differen-
   tiated transparency with respect to the cause and allo-                          4.5. Governance and Organization
   cation of the costs for internal service providers and                           The Deutsche Post World Net’s finance organization has
   horizontal functions. In addition, more opportunities                            recently gone through two significant organizational
   for influencing service quality are desired.                                     changes. Firstly, from now on the Controllers of the Divi-
                                                                                    sions report directly within the financial organization,
   In the area of Aviation/Network Transfer Pricing,                                which significantly increases standardization and super-
   the methods for standardized costing could be                                    vision. Secondly, the accounting and Controlling areas
   improved further by updating transfer prices as soon                             are clearly distinguished from each other to separate the
   as possible and allocating costs more fairly based on                            more process-oriented and centralizable part of account-
   causation.                                                                       ing from Controlling “in the broader sense” and to
                                                                                    achieve efficiency gains in the future by setting up Shared




    Please state your level of agreement with the following statements.

                                                                As viewed by all respondents                                           Additional comments

    Responsibilities and tasks
                                                                                                                                   n Even 60% of Accountants lack
    are clearly defined between
                                                     8%               29%           15%            31%               17%              clear differentiation between
    Accounting and Controlling
                                                                                                                                      Controlling and Accounting
                                                                                          }

                                                                                                         48%

                                                                                                                                   n Responsibilities between
                                                                                                                                      organizational levels are
    Responsibilities are clearly defined                                                                                              not clear for nearly half of
                                                                                                                                      Controllers at Corporate
    between Corporate, Division,
                                                     4%           33%                21%             27%              15%             level (48%) and Regional/
    BU/Regional and Country level                                                                                                     BU level (46%)
                                                                                          }


                                                                                                         42%
                                                                                                                                         Interviews indicate this
                                                                                                                                    confusion has led to a decrease in
                                                                                                                                     quality and an increase in costs
                                                                                                                    Σ 436



                                                     Strongly agree         Agree    Neither/nor   Disagree    Strongly disagree




Figure 15: Roles and responsibilities of Controlling and Accounting
                                                                                                                                                                         19
Service Centers. The internal recharging between these       accounting department has been transferred to the new
 Shared Service Centers and the several Divisions is con-     Global Business Services Corporate Division, there is
 ducted by predefined SLAs.                                   now a need to calibrate with respect to the New Finance
                                                              Organization.
 The survey shows that both Controllers and the Users
 and Peers clearly welcome the new reporting lines. About
 60% of the respondents confirm improved implementa-          4.6. “Soft Factors”
 tion of standards, and 53% think that application across     The Soft Factors level deals with personal satisfaction
 the entire Group has been increased. According to 48%,       and development prospects for Controlling employees.
 the role of Controlling vis-à-vis management has been        After all, only satisfied employees can perform optimally.
 strengthened.                                                In addition, for a vision of Controlling as an “Advanced
                                                              Navigator” it is crucial that an exchange take place be-
 However, some Controllers and Users feel that the divi-      tween the Business Units and Controlling to strengthen
 sion of responsibilities between Accounting and Control-     mutual understanding.
 ling has not yet been implemented clearly in all details
 after the reorganization, as the survey results shown in     The survey focused particularly on job satisfaction: Over
 Figure 15 illustrate.                                        two-thirds of the surveyed Controllers are satisfied with
                                                              their jobs in Controlling. However, in this regard there
 Nearly half of the respondents do not yet perceive a clear   are also differences, since the satisfaction is highest at the
 division of tasks and of responsibilities between Account-   Country level and lowest at the regional level. Likewise,
 ing and Controlling. Interestingly, 60% of all surveyed      two-thirds of the respondents are proud to work at
 Accountants even indicate that a precise differentiation     Deutsche Post World Net. All in all, employees have a
 between Controlling and Accounting does not exist. A         positive attitude toward their own work.
 similar problem arises in the division of responsibilities
 between the Corporate Division, Business Unit, Region        A key factor for satisfaction is the career development
 and Country levels. In this case, over 40% of the respond-   opportunities. As Figure 16 shows, over 50% of Control-
 ents (even over 46% of Controllers) feel that a clear        ling employees perceive good opportunities to further
 differentiation is lacking.                                  develop to the management level even outside of Financ-
                                                              e. Interestingly, the Users and Peers of Controlling are
 The unsatisfactory results can probably be ascribed to the   currently actively searching for candidates with business
 fact that the survey took place at a time when the New       and Controlling experience for management functions in
 Finance Organization had just been rolled out. At this       their area. The results show that 73% of Controllers are
 time, not all structures had been converted yet, and the     also particularly interested in job rotation to gain expe-
 relevant information was not yet fully disseminated; the     rience in other areas and to return later to their original
 results show the typical insecurities in the course of a     area. This is supported by centrally directed personnel
 change process. In the interim, however, implementation      development, since the Controllers’ business understand-
 has been successfully completed. Because the transactional   ing is improved in this way.




20
Career Opportunities                                                                   Career Development – Job Rotation
   Controlling prepares for                                                               Controllers that would
   a good career path                                                                     be interested to rotate …
                                                                                          … outside Finance
   … in the Finance community
                                                                                          and come back
                                                              Staff                                                                           73%
   … in functions outside                                                                 at a later stage
   Finance                                 User
                                                                                          … to another country                               69%
   Controllers can become                                                                 and come back at
   business leaders in                                                                    a later stage
   Deutsche Post World Net          Strongly
                                     agree
                                               Agree   Neither/ Nor Disagree
                                                                               Strongly
                                                                               disagree



                                                                                             There is an overwhelming interest in career models
       More than half of all respondents are sure that Con-                                  involving job rotation to an assignment outside
       trollers can become business leaders in Deutsche Post                                 Finance – especially to
       World Net                                                                             1. General Management,
       Interviews revealed that Managing Directors actively                                  2. Other Finance
       look for candidates with business and Controlling                                     3. Marketing & Sales, Accounting, Operations
       experience for jobs in their area of responsibility                                   Commitment to work abroad of over 2/3 in all Divisi-
                                                                                             ons, except for MAIL – here, only 42% would do so


Figure 16: Perceived career prospects of the Controllers




                                                                                                                                                    21
5. IMPACT – The Controlling organization of Deutsche Post World Net
    on its way to becoming an “Advanced Navigator”

 The previous sections described how Controlling of                 The following sections will briefly describe each of the
 Deutsche Post World Net has successfully mastered the              eleven IMPACT initiatives.
 huge challenges in the past and the areas in which there
 is still potential for further optimization. The IMPACT            5.1. Initiative 1: Capability and Role Building
 program, whose eleven individual initiatives are to                The interviews have shown that the understanding of
 implement the identified potential improvements by the             the Controller’s role must be stated more precisely and
 next Finance Conference in November 2006, was started              communicated, and that the capabilities of the Control-
 in view of this background. In this respect, the IMPACT            lers with regard to their business expertise can be im-
 program is about implementing the vision defined by the            proved. These subjects are handled by the first IMPACT
 Next Generation Controlling project.                               initiative, “Capability and Role Building“


 Figure 17 shows the eleven initiatives of IMPACT in con-           The understanding of the role is clarified by the vision of
 text. While over half are cross-divisional projects, five of the   the “Advanced Navigator” in principle. To ensure that a
 eleven projects focus on individual Corporate Divisions.           better understanding of the role emerges both within
                                                                    Finance and for the Users of Controlling, it will be stated
 Figure 18 illustrates the connection between the poten-            even more precisely, and a strategy for communication
 tial improvements and the individual initiatives.                  will be developed.


 The global and high claim of the IMPACT program is                 Two sub-projects are distinguished with respect to the
 emphasized by the program organization shown in Fig-               training and continuing education of Controllers and
 ure 19. In addition, this ensures that all Corporate Divi-         their capabilities, referred to as capability building.
 sions involved are represented to a sufficient degree and          On the one hand, this concept involves the develop-
 that results can be implemented quickly in the areas con-          ment of a project fair, through which Controllers can
 cerned.                                                            be more closely introduced to business. As long as Con-
                                                                    trollers, project managers and the current superior of
 In addition, coordinateds intensive communication en-              the respective Controller agree, Controllers can apply
 sures that the entire Controlling community and other              for a temporary part-time or full-time assignment on
 interested parties are informed promptly and completely.           business projects that offer them a changed functional
 A broad range of communications tools are used for this            job environment. Controllers can improve their busi-
 purpose, such as a special IMPACT video, articles in               ness expertise and thus expand their capabilities as
 various company newspapers and brochures, as well as               Controllers through such involvement in business
 presentations at conferences. In addition, a separate              projects. On the other hand, the initiative will work on
 IMPACT Bulletin is published every month. This electronic          a training and continuing education program designed
 information is sent regularly to over 2,500 employees of           especially for Controllers (training and education).
 Deutsche Post World Net and informs them about the
 progress of the program and individual initiatives. To             These two sub-projects will be implemented in the con-
 emphasize the common framework, all communications                 text of the House of Finance personnel development and
 take place under the umbrella of a logo developed                  continuing education program started for the Finance
 specially for IMPACT.                                              Board Department. The House of Finance program



22
CROSS-DIVISIONAL PROJECTS

     1 Capability and Role Building                                       4 Reporting to Business Needs
        Step-up Controlling vision and role understanding, career             Establish customer orientation in reporting
        models, training, etc.
                                                                          5 Planning/Forecasting Process & Tool
     2 SLA Methodologies & Processes                                          Streamline and improve Planning/Forecasting processes and
        Enable establishing cross-BU Service Level Agreements for             tool support (incl. risk controlling)
        internal services
                                                                          6 NFO Calibration (Input to NFO Team)
     3 Investment and Project Controlling                                     Calibrate and finalize New Finance Organization – clarify
        Enhance instruments for investment and project monitoring             CFO role
        and controlling

             MAIL                       EXPRESS                     LOGISTICS         FINANCIAL SERVICES                     SERVICES
     7 Functional                  8 Costing Capabilities                                                                11 IT Controlling
        Planning and                  Improve costing in                                                                      Support establish-
                                      Express Network, esp.                                                                   ing of financial
        Monitoring vs.                cross border                                                                            processes for the
        Controlling                9 Freight Controlling                                                                      new IT structure

        Clarify interface of          Establish Controlling for
        functional business           freight business                 ... Initiatives in 2006 IMPACT Program
        planning vs. Controlling                                           (Numbering does not reflect priority)
        (e.g. Marketing & Sales,   10 Aviation Costing &                   Selected topics based on the improvement potential
        Operations)
                                      Transfer Pricing                     identified by the Next Generation Controlling Project
                                      Upgrade Aviation/Net-
                                      work Controlling




Figure 17: The eleven initiatives of IMPACT



addresses the continuing education of Controllers on                       ments (SLAs) between the service providers and their
four different levels: personal skills, specialist subjects of             Users so that the performance of exchange can be reflect-
wide interest in Finance, Corporate Department-specific                    ed properly.
and business area-specific subjects, as well as subjects for
managers. The continuing education of Controllers with                     Two goals in particular are worth emphasizing in this
a view toward their future role as an “Advanced Navigator”                 context: first, increasing the transparency with respect to
represents a common element of the Controlling Busi-                       calculating and allocating costs of internal services based
ness Units of the House of Finance.                                        on prices agreed upon in advance and quantities actually
                                                                           consumed. Second, reducing costs for internal services
5.2. Initiative 2: SLA Methodologies                                       by introducing market-oriented allocation rates. In this
       and Processes                                                       case, market prices per unit of quantity are determined
The second initiative, “SLA Methodologies and Proces-                      using external and internal benchmarks. This control via
ses,“ primarily deals with Global Business Services, the                   market mechanisms should ultimately also facilitate the
internal services that have been bundled in the new Cor-                   matching of resources of the service providers to the
porate Division SERVICES as of January 1st 2006. The                       actual need.
initiative supports the definition of Service Level Agree-


                                                                                                                                                   23
6 NFO Calibration (Input to NFO Team)
                                                                                                                                                                                                    5 Planning/Forecasting Process & Tool
                                                                                                                             3 Investment and Project Controlling




                                                                                                                                                                                                                                                                                                                                                                    10 Aviation Costing & Transfer Pricing
      l Direct Impact




                                                                                           2 SLA Methodologies & Processes
      l Indirect Impact




                                                                                                                                                                    4 Reporting to Business Needs
                                                          1 Capability and Role Building




                                                                                                                                                                                                                                                                                      Monitoring vs. Controlling
                                                                                                                                                                                                                                                                                    7 Functional Planning and
                                                                                                                                                                                                      (incl. Risk Controlling)




                                                                                                                                                                                                                                                                                                                   8 Costing Capabilities

                                                                                                                                                                                                                                                                                                                                            9 Freight Controlling



                                                                                                                                                                                                                                                                                                                                                                                                             11 IT Controlling
     Controlling Mission, Role, Tasks

     Key Controlling Processes

     Controlling Systems and Tools

     Methodologies

     Governance and Organization

     “Soft Factors”


 Figure 18: Connection between initiatives and optimization areas

 The service relationships between the various Business                                                                      showed that the instruments and processes are clearly
 Units and the internal service providers will be shaped in                                                                  defined up to the time the investments and projects are
 three dimensions:                                                                                                           approved, but the subsequent tracking procedure is par-
 The first dimension is the service orientation of the ser-                                                                  tially unclear. The main focus of this initiative is thus to
 vices, whereby the transparency of the service relation-                                                                    improve the processes and tools for monitoring the tar-
 ships should be established using the definitions of individ-                                                               gets, costs, and schedules defined in the approval process.
 ual services within a product catalog and the cost allo-
 cation based on quantities and unit prices. The second                                                                      A core element of the initiative is regular project repor-
 dimension is the charging method. While today several                                                                       ting to decision bodies such as investment committees
 different methods are in use, a harmonized charging                                                                         during the project lifecycle, enhanced by a review after
 system via legal invoices should be applied in the midterm.                                                                 project closure. Another element is project monitoring
 The pricing (third dimension) is also carried out in very                                                                   by means of a uniform IT tool (“Pro Rep”), whereby the
 different ways today (e.g. by target costs, market prices, or                                                               projects of all Corporate Divisions are considered
 cost-plus pricing). Accordingly, a harmonized approach                                                                      throughout their entire duration. In addition, the topic
 for all services should be developed in the medium term.                                                                    of corporate investment guidelines shall be reviewed. The
                                                                                                                             initiative does not cover project management as such or
 5.3. Initiative 3: Investment and                                                                                           Mergers & Acquisition projects.
       Project Controlling
 The third initiative, “Investment and Project Control-                                                                      5.4. Initiative 4: Reporting to Business Needs
 ling,“ serves to improve the instruments and processes                                                                      The starting point of the fourth initiative, “Reporting to
 for Controlling large investments and projects. The survey                                                                  Business Needs,“, is that 68% of the Users of Controlling


24
indicated in the survey that they are not sufficiently                              5.5.      Initiative 5: Planning/Forecasting Process
involved in designing the content of Controlling reports.                                     and Tool
Therefore, the initiative aims to improve the quality of                            The fifth initiative, “Planning/Forecasting Process and
reporting by taking the suggested topics from the Business                          Tool,“, is intended to improve the processes and instru-
Units more strongly into account in the design of reports.                          ments in the context of budget and midterm planning,
                                                                                    forecasting and strategic planning, as well as to mesh
In particular, the subject of accounts receivable manage-                           these processes with each other.
ment was underrepresented in the reporting to date, and
should therefore receive greater emphasis regular monthly                           The main focus in the area of budget and midterm plan-
reporting in the future. The Corporate Guidelines on                                ning is on improving the coordination of the numerous
accounts receivable management should be developed                                  processes, and on validating the relevance of planning
further. In addition to a uniform definition of the DSO                             requirements for the respective management. In particu-
(Days Sales Outstanding) and their measurement, the                                 lar, the budget planning of the services, especially the
initiative aims to anchor the defined goals and objectives                          Global Business Services, needs to be synchronized with
and follow up on them in the organization.                                          the planning of the business units. In addition, the plan-



                       Program owner                    Program Sponsor                           IMPACT Program Office
                       Funding or co-funding for           CFO DPWN                                   Director Strategy LOGISTICS (Lead)
                       - Selected initiatives              Prof. Dr. Ernst                            Chief of Staff Finance (Co-Lead)
                       - Program Office                                                               Finance Communication Manager
                                                                                                      Team Inhouse Consulting

       Ultimate decision body for the Program
       Top-level milestone/status review of all
                                                       IMPACT Steering Committee Head: Prof. Dr. Ernst                           Support program set-up and
       11 initiatives in summary
                                                                                                                                 communications
       More detailed content review of                     CFO LOGISTICS                    CFO Postbank
                                                                                                                                 Coordinator
       1-3 initiatives per meeting as required             CFO EXPRESS EU                   Retail Outlets
                                                                                                                                 Highlight/manage
       Driving development, alignment, content             CFO EXPRESS RoW                  EVP Corp. Accounting/
                                                                                                                                  interdependencies
       discussion of initiatives                           CFO EXPRESS GER                  Reporting
                                                                                                                                 Top-level milestones/status
                                                           CFO MAIL                         Director
                                                                                                                                  report of all 11 initiatives
                                                           CFO Gl. Busi. Services           Corporate Controlling
                                                                                                                                  in summary


                      1. Capability       2. SLA                3. Invest.            4. Reportings       5. Planning             6. NFO Cal.
                         CFO EXP EU           CFO GBS              CFO EXP DE             CFO EXP RoW        Dir. Corp. Contr.       CFO
                         CFO PB RO            CFO PB RO            Dir. Corp.                                CFO EXP EU              LOGISTICS
                                                                   Contr.                                    CFO MAIL                EVP Corp.Acc.

                                7. Functional        8. Costing              9. Freight         10. Aviation         11. IT Contr.
                                   CFO MAIL             CFO EXP EU             CFO EXP EU          CFO EXP RoW            CFO GBS
                                                        CFO EXP RoW            CFO EXP DE          CFO EXP EU
                                                        CFO EXP DE


                                 Initiatives report to IMPACT Steering and Development Committee
                                 Each initiative led by one Divisional/BU Controller and supported by 1–2 others
                                 Initiatives setup program and recruit cross-functional team
                                 Teams to detail specific objectives, scope, approach, deliverables, timelines, milestones, etc.




Figure 19: Structure of the IMPACT program for 2006


                                                                                                                                                                 25
ning processes should be shortened, and the communica-         are extremely important in the context of the New
 tion of requirements should be improved, e.g. through          Finance Organization. In addition to the clarification of
 targeted planning workshops and a Web-based, modular           individual questions, the role of the Controller at the
 planning manual.                                               country level above all requires sharpened and intensified
                                                                communication that emphasizes the continued essential
 In the area of strategic planning, it is important to          significance of this function. After all, the Controller is
 improve the validity of the ”financials” that are compiled     still the main contact at the country level for all finance-
 in that context. In particular, a better interaction between   related questions. Given this background, the introduc-
 business strategy and financial strategic planning in the      tion of the designation CFO (Chief Financial Officer) for
 course of strategic dialog is intended. In addition, the       Controllers was also proposed. This new management
 business strategy should be completed earlier and conse-       structure in Finance will be implemented further in 2006.
 quently before strategic financial planning in the future,
 so that the effects of strategies and measures can be          5.7. Initiative 7: Functional Planning and
 incorporated into the financial planning. Furthermore,                Monitoring vs. Controlling
 the interfaces between strategic planning and budget and       The “Functional Planning and Monitoring vs. Controlling”
 midterm planning should be reviewed.                           initiative is devoted to the issue of shadow Control-
                                                                lers: It must be recognized that financial Controlling can-
In the context of the forecasting process, the forecasting      not efficiently provide all details on indicators that are
intervals should be adjusted to the external capital mar-       needed in different business units. Therefore, this initia-
ket communication as well as the planning processes. In         tive is devoted in particular to structured and complete
addition, it is important to align the level of detail and      task coordination between Controlling and the so-called
the requirements of the forecast to the respective recip-       operation and sales control, for which the guidelines
ients or management levels. To increase the data validity       should be specified so clearly that there is no room in-
for the forecast, certain instruments should be defined.        between for shadow Controlling. To what extent can an
Besides, the gearing between forecasting and risk control-      individual unit take over planning and control of its pro-
ling should be further optimized.                               cesses itself in the sense of functional support, and where
                                                                does the actual Controlling function start? The answer to
5.6. Initiative 6: NFO Calibration                              this question of coexistence and of the development of
The financial organization has gone through two central         precisely defined guidelines will be worked out by taking
organizational changes related to the keyword New               the MAIL Division as an example. The experiences
Finance Organization (NFO): On the one hand, Account-           gained there should also subsequently benefit other
ing and Controlling were clearly separated from each            Divisions.
other, and on the other, the local Controllers now report
directly to the Finance organization. Directly after its        The Business Units’ requirements for Controlling will be
implementation, there were still some uncertainties             surveyed via interviews and a questionnaire campaign,
about the tasks and definition of Controlling as well as        and a common understanding between Business Units
the task distribution at the regional and national level, as    and Controlling will be developed based on the results.
the Next Generation Controlling survey has shown. The           This common understanding should then be implemen-
sixth initiative, “NFO Calibration,“, was started in view of    ted by means of appropriate modifications in the reports
this background.                                                and in the systems. The model is the defined understand-
The clear definition and the understanding of the roles         ing of the “Advanced Navigator’s” role, which should be
and distinctions between Accounting and Controlling             activated further by this initiative.



26
5.8. Initiative 8: Costing Capabilities and                    In the course of this, the organizational setup of Freight
      Capacity Management                                      Controlling should also be reviewed. As an example,
The eighth initiative, “Costing Capabilities and Capacity      dedicated Freight Controlling units as they are in place
Management,“, is closely related to the tenth initiative,      today in Germany could also be a viable option for other
“Aviation Costing and Transfer Pricing.” While the air         European countries. In addition to the structures, this
network costs as one large block of the cost basis of          also includes the responsibilities and interfaces to other
EXPRESS are handled separately in initiative ten, initiative   Finance areas, as well as to the Business Units. Further-
eight deals with the comprehensive costing system for the      more, it should be clarified which data are needed to
global EXPRESS network.                                        direct the Freight business and these must be provided
                                                               accordingly by Controlling. Reporting and system
The goal of a functionally structured profit and loss          modifications if necessary can then be made based on
statement is overall to improve the cost accounting and        these requirements.
contribution margin system, which provides manage-
ment with decision information in a suitable structure.        5.10.Initiative 10: Aviation Costing and
Contribution margin information should be provided at                Transfer Pricing
any time and with the appropriate level of detail for the      The tenth initiative, “Aviation Costing and Transfer Pric-
product, customer, trade lane and branch elements,             ing”, takes up the costs of the EXPRESS Business Line
because ultimately the success of business is influenced       that are not covered by the eighth initiative. This portion
via these dimensions. The main focus will be the devel-        of the costs includes the so-called air network costs. Due
opment of systematized product, trade lane and custo-          to the great complexity of this subject, it was set up as a
mer analyses.                                                  separate initiative. The goal is to develop a comprehen-
                                                               sive cost allocation model for the air network.
In that context, the cost-related recording and allocation
of all elements of the network should be further opti-         The allocation of the air network costs should be stand-
mized. This includes the area of pickup and delivery as        ardized internationally and follow the same rules to
much as the terminals and hubs and land transport.             increase transparency and comparability. Nevertheless,
Complete international standardization cannot suffi-           regional characteristics should also be taken into account.
ciently take the local conditions into account, which is       In addition, the allocation rates should be updated more
why a global framework that provides the necessary local       frequently. The aim is to optimize control of the business
flexibility at the same time should be developed.              by breaking down the resulting cost rates by product,
                                                               region and/or customer. Regular reports with financial
5.9. Initiative 9: Freight Controlling                         and performance-related indicators should support this.
The ninth initiative, “Freight Controlling,“, is devoted to
optimizing the design of Controlling for freight busi-         5.11. Initiative 11: IT Controlling
ness. Freight is a large product line in the EXPRESS Cor-      The eleventh initiative, “IT Controlling,“ redefines the
porate Division, whereas previously it was part of the         incurrence of IT costs and their distribution or alloca-
LOGISTICS Division. The business models and thus the           tion in view of the reorganization of the IT area. The
controlling contents are different in the network business     clear separation of IT supply and demand at the regional
(EXPRESS) and the forwarding business (Freight). A             and local levels also determines the universe of action in
number of steering and controlling instruments must be         this case, and must be incorporated by Controlling,
geared to these specific requirements.                         requiring modifications in systems and processes.




                                                                                                                        27
Compendium English
Compendium English
Compendium English
Compendium English

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Compendium English

  • 1. Next Generation Controlling Next Generation Controlling Prof. Dr. Edgar Ernst/Hartmut Reinhard/Dr. Hendrik Vater Tr a n s f o r m i n g t h e C o n t ro l l i n g O r g a n i z a t i o n o f D e u t s c h e P o s t Wo r l d N e t i n t o a n “ A d v a n c e d N a v i g a t o r ” P ro f . D r. E d g a r E r n s t /H a r t m u t R e i n h a rd / D r. H e n d r i k Va t e r
  • 2. Contents 1. The Controlling department of Deutsche Post World Net is taking up the current challenges 4 2. The Next Generation Controlling approach 7 3. Key points of the status quo analysis 10 4. Six levels for optimizing Controlling 14 4.1. Controlling Mission, Role and Tasks 14 4.2. Key Controlling Processes 15 4.3. Controlling Systems and Tools 17 4.4. Methodological Aspects 18 4.5. Governance and Organization 19 4.6. “Soft Factors” 20 5. IMPACT – The Controlling organization of Deutsche Post World Net on its way to becoming an “Advanced Navigator” 22 5.1. Initiative 1: Capability and Role Building 22 5.2. Initiative 2: SLA Methodologies and Processes 23 5.3. Initiative 3: Investment and Project Controlling 24 5.4. Initiative 4: Reporting to Business Needs 24 5.5. Initiative 5: Planning/Forecasting Process and Tool 25 5.6. Initiative 6: NFO Calibration 26 5.7. Initiative 7: Functional Planning and Monitoring vs. Controlling 26 5.8. Initiative 8: Costing Capabilities and Capacity Management 27 5.9. Initiative 9: Freight Controlling 27 5.10. Initiative 10: Aviation Costing and Transfer Pricing 27 5.11. Initiative 11: IT Controlling 27 6. Outlook 29 3
  • 3. 1. The Controlling department of Deutsche Post World Net is taking up the current challenges The speed of innovation of products and services has con- duction of the New Finance Organization (NFO) in tinually increased in recent years. In this environment, November 2003, which ensured overall responsibility for Controlling must also adapt in a very versatile and dynam- the Chief Financial Officer. For greater transparency and ic manner. The pressure to adapt and change is intensified faster decision-making, the financial organizations of the by legislative developments, such as the internationaliza- MAIL, EXPRESS, LOGISTICS and FINANCIAL SER- tion of reporting standards (IFRS), the Sarbanes-Oxley Act VICES Corporate Divisions were linked directly to the and first-time establishment of an enforcement organiza- Chief Financial Officer. In addition to the launch of the tion for auditing. In addition, the increasing professionali- NFO, other reference projects are worth highlighting: zation of analysts and investors requires various changes in the internal control of companies with value-based CREST (Common REporting SysTem), which intro- management. Primarily, it is the large, listed, multinational duced a globally uniform system for the reporting of companies that must rise to these challenges. financial indicators Furthermore, the pressure is increasing on the part of capi- DASHboard, which standardizes systems and tal markets, which today evaluate not only the reports of methods for accounting achieved results, but also corporate strategies. For that purpose they require a forward-looking description of the The Cost of Finance (CoF) project, which aims to business segments. This must take place by including a sustainably reduce costs in the financial area multitude of different internal and external influencing factors such as future areas of activity, customer groups, Figure 1 shows the background from Deutsche Post geographical market expansion and technical possibilities. World Net’s view: In the past few years, the evolution to Investors need information that permits them to draw a leading global service provider for LOGISTICS was conclusions about the future success of a company. driven last but not least by acquisitions, whose integra- tion posed a huge challenge for Controlling (in particular In the past, the core task of controlling was primarily to the “3D integration” of Danzas, DHL and Deutsche Post “monitor the achievement of objectives,” but today more Euro Express in Europe). Now that the financial integra- than ever an “early warning function” or “navigator func- tion, various reorganizations and Group-wide harmoni- tion” for management is in the foreground. This change zation of Controlling have been largely completed, new determines the general conditions for the future orienta- challenges are arising for the future. In addition to sup- tion of controlling in particular, and of finance and porting further operational growth, the focus in the fu- accounting in general. Active and timely provision of this ture will be on increasing efficiency and on strengthening information on current results as well as on the medium- Controlling’s orientation toward operational business. term and long-term strategy or corporate development is This is where the Next Generation Controlling project vital. In addition, this entails the necessity to link internal started, to further spur the development of Controlling. planning, control and monitoring data with financial and accounting indicators to be provided externally. This document describes the Next Generation Control- ling project (Section 2), whose goal was to reorient Con- Deutsche Post World Net has already made these describ- trolling based on a methodically solid analysis of current ed changes: The most visible adaptation was the intro- performance (Section 3). This project also took into 4
  • 4. Controlling Evolution Levels Integration and sophistication 3D Integration Further large-scale of Division-specific Controlling Various reorganizations acquisition(s) (e.g. Exel) systems, methods, etc. New finance systems Cost of Finance Group view – Controlling effectiveness Controlling harmonization time Launch Next Generation Controlling Figure 1: Next Generation Controlling comes at the right time account the aforementioned adaptation of the financial steering committee made up of all heads of corporate organization and of the finance projects. Based on the departments and divisional board members of the Finance results, potential for optimization was identified in six Board Department. Program progress is coordinated and key areas of controlling (Section 4). These were used as a controlled operationally by a dedicated program office. foundation for the IMPACT program in 2006 (Section 5), which is intended to help improve Controlling based All in all, it can be noted that the Controlling of Deutsche on eleven dedicated initiatives. Post World Net has risen up to the challenge to change, coming from legislative, capital market and internal The IMPACT program aims to achieve visible improve- requirements, but also further changes are necessary. ments in Controlling already in 2006, and intends to First and foremost, the understanding of the Controllers’ demonstrate the achievements at the Second Annual role should change: While Controllers have viewed them- Finance Conference of Deutsche Post World Net in selves more as “number crunchers,” administrators or November 2006. Subsequently, further steps in develop- overseers and have also been viewed in this way by their ment for Controlling shall be stimulated. IMPACT is Users and Peers, both sides want a changed perceptual assigned as part of the overall responsibility of the image and higher acceptance from the business in the Group CFO (Chief Financial Officer) and is directed by a future (see also Figure 2): 5
  • 5. In this sense, Controllers should be perceived as partners, consultants, as well as challengers and support- ers of the company’s activities. This vision can best be described with the metaphor of the “Advanced Navigator” who stands at management’s side in a supportive role, operates in a forward- looking manner and is also aware of the external environment. Results-orientation and integrity and last but not least compentency in understanding the processes of the operational business are additional keys Controller as ”Advanced Navigator” At least … Be the “right hand” of the ship’s captain Supportive (e.g. helping the company to succeed) Identify “icebergs” and opportunities early Forward Looking (e.g. projected customer losses/gains, price erosion/increase) … Put the ship’s position into perspective Externally Aware (e.g. comparison with competitors) Provide options to direct the ship Results Focused (e.g. reduce “waste” to concentrate … and ideally on key business issues) With Integrity Discuss “icebergs” openly (e.g. performance issues or opportunities) Not only know “navigation” but also the Competent ship and the waters it is operating in (e.g. know the business and industry) Figure 2: “Advanced Navigator” as the vision of Controlling 6
  • 6. 2. The Next Generation Controlling approach To transform the Controlling organization of Deutsche understood as a management support function and must Post World Net into an “Advanced Navigator”, a compre- therefore allow itself to be measured by management. All hensive improvement program called “Next Generation regions were included in the investigation, above all to Controlling” was set up (cf. Figure 3). In the first phase, discover the need for changes in the countries and not which was launched in 2005, the current performance of just the status quo at headquarters. Controlling was thoroughly analyzed in the context of an extensive investigation and, based on the results, detailed Figure 4 shows the extensive basis of the investigation. At improvement options were identified. Subsequently, the first, 38 interviews were conducted with top managers of IMPACT program was started in the second phase. In the the Groups as well as 65 interviews with other stakehold- course of this program, concrete initiatives were defined ers from all Corporate Divisions across all regions. that pursue the identified potential improvements in order to advance further development efficiently. In addition, the opinions of 436 people were ascertained in a Web survey using a detailed questionnaire. Figure 5 The goal of the extensive investigation of Controlling clearly shows that the survey represents a broad spec- performance in 2005 was to create a solid starting basis trum. A total of 268 Controllers and 168 Users and Peers for target-oriented improvements. For this reason, the of Controlling participated, representing all Corporate scope deliberately included not only employees, but also Divisions, geographical regions and organizational levels. Users and Peers of Controlling. After all, Controlling is PHASE 1 PHASE 2 Analysis of Status Quo Levels of Improvement IMPACT Controlling Mission, Role, Tasks Initiative 1 Controlling Performance Key Controlling Processes Achievements Initiative 2 Controlling Systems and Tools Controlling Self-Assessment Methodologies Initiative ... Customer Satisfaction Governance and Organization Gap Analysis Initiative 11 “Soft Factors” Figure 3: Two phases of the Next Generation Controlling project 7
  • 7. Interviews … with top management … and with key stakeholders in countries 38 interviews 65 interviews in 13 countries across all regions – 5 with Group Board Members – Cross-functional – 15 with Controllers – Cross Divisional – 18 with other top mgt. stakeholders Web Survey Selected Benchmarks 436 responses Competitors Other – 268 Controllers (outside-in) Multinationals – 168 Users/Peers – Covering 5 continents and all Divisions Figure 4: Basis of the investigation In addition to the interviews and the survey, internation- Key Controlling Processes deals specifically with al benchmarks were also examined, whereby both lead- process-oriented aspects, above all in the areas of ing competitors and companies outside the industry reporting, planning/forecasting as well as investment, were included. Supplementally, the current trends in project and risk Controlling. Controlling from an academic view were included. In the category of Controlling Systems and Tools, the comprehensive CREST reporting system recently The goal of the study in the first step was to survey the introduced successfully throughout the Group is general satisfaction with the performance of Controlling. especially in the foreground. The results show that regardless of all successes and qual- The area of Methodologies refers to important indi- ities, satisfaction does not meet internal requirements in vidual topics of Controlling such as product costing, all areas. These findings are explained in detail in Section 3. freight controlling, service level agreements, air net- work transfer pricing and IT controlling. Based on the results of the survey, six key levels for In the category of Governance and Organization, the improving Controlling were worked out in the second focus is on aspects of the New Finance Organization, stage. These are described in detail in Section 4: which among other things has significantly strength- The area of Controlling Mission, Role and Tasks ened the role and independence of Controllers by refers to the basic way Controlling sees itself. means of direct reporting lines. 8
  • 8. Position of Respondents Divisions Others MAIL Controlling 25 (6%) 47 (11%) Users and Peers Corporate Center 168 (39%) Services 106 (24%) Controllers EXPRESS FINANCIAL 268 (61%) 159 (37%) SERVICES 19 (4%) Σ 436 LOGISTICS Σ 436 80 (18%) Geography Organizational Level Not Available Europe Below country Corporate 47 (11%) 144 (33%) 42 (10%) 83 (19%) EMA 9 (2%) Country/ Americas Cluster Divisional/ 41 (9%) 143 (33%) Global Asia/Pacific 88 (20%) 45 (10%) Germany Regional/ Σ 436 150 (34%) Business Unit Σ 436 80 (18%) Figure 5: Representativeness of the survey The last category of Soft Factors deals with the devel- different initiatives were worked out in the six identified opment aspects of Controllers, in particular the satis- levels of optimization. Some deal with cross-divisional faction with their work and the perceived opportuni- topics, others focus on important individual topics with- ties for development. in a specific area. The goal of IMPACT is to clearly improve the efficiency and effectiveness of the Control- The IMPACT program was launched in 2006 to actively ling organization even in 2006. The initiatives are address the improvement needs. For this purpose, eleven described in more detail in Section 5. 9
  • 9. 3. Key points of the status quo analysis The Controlling organization of Deutsche Post World ascertained both in general and at the Corporate, Corpo- Net has successfully mastered the challenges in recent rate Division, Regional and Country levels. years. The Controllers and top managers have explicitly acknowledged and shown their appreciation in the sur- The results clearly show not only that further improve- vey; Controlling and Business work particularly well ments must be made, but also that the “self perception” of together in the countries. Accordingly, Controlling not the Controllers is apparently better than the “outside only accompanied the enormous growth of Deutsche perception” of the Users and Peers of Controlling. Post World Net due in part to the roughly 120 acquisi- Although at least 41% of the surveyed Controllers tions, but also actively participated. For example, the (of 268) are very satisfied to satisfied with the perfor- establishment of a powerful global finance organization, mance of Controlling, “only” 25% of the surveyed the support of Postbank’s IPO and the roll-out of new Users and Peers (of 168) indicated the same levels of financial systems (e.g., CREST) are worth mentioning. satisfaction. Nevertheless, the Controlling organization has not yet Clearly, the level of dissatisfaction with the Controlling fully reached its goal. As the survey shows (Figure 6), the areas increases – both among the Controllers and among level of satisfaction with the performance of Controlling the Users and Peers – the higher these areas are located in still does not meet expectations. The satisfaction was the corporate hierarchy, or the further away from the How satisfied are you with the performance of Controlling at the following levels? As viewed by Controllers As viewed by Controlling Users/Peers Controlling Overall 1% 40% 32% 22% 5% 2% 23% 37% 29% 9% Corporate Controlling 2% 27% 37% 24% 10% 2% 22% 28% 35% 13% Divisional Controlling 2% 43% 28% 25% 4% 4% 27% 32% 28% 9% Regional/BU Controlling 4% 44% 35% 15% 3% 2% 37% 31% 23% 7% Country/Cluster Controlling 7% 44% 32% 15% 3% 7% 32% 31% 23% 7% Σ 268 Σ 168 Very satisfied Satisfied Neither/nor Dissatisfied Very dissatisfied Figure 6: Level of satisfaction with the performance of Controlling 10
  • 10. operative business they sit. While Controlling achieves rate Controlling, only 12% (Regions/Business Units), relatively high satisfaction values at the Country level, the 27% (Countries) and 28% (Divisions) of the subordina- level of dissatisfaction with Corporate Controlling is par- ted units gave the same evaluation. ticularly high. Therefore, further optimization is neces- sary in particular on the Corporate and Divisional levels. An analysis of the root causes of dissatisfaction among Users and Peers (Figure 8) shows that only 39% of the If the level of satisfaction with Controlling is considered respondents agreed that Controlling provides service and for each individual Corporate Division, the results show support that meets their expectations. In particular, that reorganizations and integration tasks have clearly respondents felt there is room for improvement in the negatively influenced the performance of Controlling. challenging of plans and decisions of management in the sense of a “challenger”, thus a sort of experienced “spar- In the context of satisfaction, however, the survey also ring partner.” Over half of Users and Peers feel that the asked the respondents how the different levels of Con- necessary conditions for this are not yet adequate: Con- trolling evaluate each other internally (see Figure 7). trollers’ understanding of operative business and its suc- These results support the finding of the “impaired” con- cess factors. In view of this background, 32% of the nection between Corporate and the hierarchically subor- respondents felt that Controlling was more a burden dinated divisions: While 53% of the Corporate Control- than a support. lers are very satisfied to satisfied with the work of Corpo- How satisfied are you with the controlling performance? with Corporate Regional/ Country/ Business Unit Controlling controller Business Area Country-Cluster Satisfaction controller controller n The largest discrepancies exist between corporate and Corporate 53% 36% 22% 31% regional/BU controlling Controller Business Unit n Countries are critical of 28% 49% 49% 42% controller corporate and Business Unit controlling Regional/ Business Area 12% 41% 59% 52% controller n Adequate satisfaction on regional/Business Area Country/ level and below Country-Cluster 27% 37% 46% 58% controller Percentage of answers “satisfied” or “very satisfied” Figure 7: Satisfaction of the different levels of Controlling with each other 11
  • 11. Controlling ... As viewed by Controlling Users/Peers … is more of a support than a burden to 13% 24% 31% 28% 4% management n A key element in being able to challenge the management is … provides management with the service 2% 37% 22% 28% 11% first to have a clear and support they expect understanding of the business … has a clear understanding of the business 8% 31% 14% 30% 17% and its underlying drivers/success factors n However, almost 50% of Users do … helps management to understand the 5% 33% 18% 34% 11% not agree that root causes of performance gaps Controllers currently have this business … adequately challenges the 3% 26% 28% 34% 10% know-how business/management Σ 168 Strongly agree Agree Neither/nor Disagree Strongly disagree Figure 8: Desired support by Controlling as viewed by Users and Peers If Controlling does not succeed in developing a clear key business decisions. As a result, its understanding of understanding of the business so that it can really sup- the business decreases further. Ultimately, such Control- port management adequately as an “Advanced Naviga- ling is even less able to offer the kind of support that tor,” there is a danger that the business will establish management expects and needs – a classic vicious “shadow Controlling.” The various Business Units will circle (Figure 9)! then install shadow Controllers who deliver what the Units, Regions or even Divisions need to do their work The fatal aspect of such a vicious circle is that in this way, from their own point of view. These shadow Controllers two sets of figures or data sources ultimately come into emerge especially from the classical budget coordinators existence. The Business Units then frequently use the or operation controllers. Controlling department that is closer to the business – normally the set of figures that is created by “their” In the end, this process threatens to marginalize the offi- shadow Controllers. cial Controlling department, because it is not involved in 12
  • 12. Controlling does not provide the support that business expects Business builds up “shadow staff” to fill the vacuum of information/ support Controlling does not gain the insight and business know-how required “Shadow staff” imple- ments its own Controlling systems, tools and informa- Controlling becomes more tion channels marginalized and left out of key management decisions Figure 9: Vicious circle of shadow Controlling 13
  • 13. 4. Six levels for optimizing Controlling The general analysis of the satisfaction with the perfor- view the future role of Controlling as one of a sparring mance of Controlling has clearly shown that despite all partner or consultant. This means that both the Control- successes achieved, there is still need to optimize. Numer- lers and their Users and Peers perceive a significantly ous starting points can be derived from the detailed anal- more sophisticated functional description for Control- ysis of the survey results, and they can be assigned to six ling in the future. levels for optimizing Controlling (Figure 10). These are described briefly below. The future expanded function of Controlling can be accurately described using the vision of a “navigator”, 4.1. Controlling Mission, Role and Tasks who is a partner and consultant to management. The The first level for optimizing “Controlling mission, role image of the navigator from sailors’ jargon figuratively and tasks,” provides the thrust for further development of reflects the requirements and challenges for the Control- Controlling. The role of the “Advanced Navigator” forms lers (see also Figure 2). the general model (to a certain extent). On a ship, the captain is responsible for selecting the cour- Figure 11 illustrates the current and future understand- se correctly, i.e., avoiding icebergs or storms if necessary ing of the role as viewed by Controllers (left side) and as and heading directly toward sunny profitable goals. For the viewed by Users and Peers of Controlling (right side). captain to perform this task optimally, he works closely Today, both groups classify Controllers as “number crunch- with his navigator, who draws his attention to possible ers”, administrators or police officers. In contrast, they decisions and also to the associated consequences. Controlling Mission, n Clearly define and articulate Controlling ambition level and development direction Role, Tasks n Become “advanced navigators” to the “captains” of the “Deutsche Post World Net“ ship(s) n Get the basics right but move to more value-adding tasks Key Controlling n Especially in Budgeting/Forecasting and Reporting Processes n “Less is more” to allow more focus on the business issues n Improve investment, risk, and project Controlling Controlling Systems n Incrementally improve the existing systems (e.g. quality, business support) n Move from a financially focused group perspective … and Tools n … to providing vital cross-functional steering information for the operative management n Fix/improve where the lack of doing so would lead to wrong business decisions Methodologies n e.g. IT, Network transfer pricing, Freight Controlling, Express product costing, SLAs Governance and n Take selective corrective actions, e.g. NFO CFO role, balance Division vs. Corporate n Improve governance/role splits (Corporate vs. Divisions and by organization level) Organization n Prepare for upcoming challenges, e.g. Exel integration n Fine-tune career development and capability-building to support the role vision “Soft Factors” n Gauge staff job satisfaction quarterly to allow corrective action earlier on Figure 10: Six levels for optimizing Controlling 14
  • 14. Which of the following phrases best describes the primary role of Controlling in Deutsche Post World Net? Controlling Staff Controlling Users and Peers Number Cruncher Administrator Policeman Partner Challenger Consultant Architect Interventionist Activist Other 0 50 100 150 200 250 0 50 100 150 200 Today Future Σ 268 Σ 168 Figure 11: Current and future understanding of the Controlling role As the understanding of the role goes beyond a purely ion of the respondents: While Controllers exchange observational, reactive navigator function, the image is information several times a week with 88% of their col- completed by speaking of an “Advanced Navigator.” leagues within the department, this figure drops to 61% Such a Controller helps “his captain” not only to travel and 64% respectively with other Controllers and col- around icebergs, but also to discover opportunities early leagues from other financial areas, and to only 42% and on so that he can try to steer the ship in a promising direction. 52% with business managers and representatives from other functional areas. The transformed understanding of the Controller’s role as an “Advanced Navigator” is also clearly confirmed by 4.2. Key Controlling Processes scholars and CFOs of benchmark companies from the A prerequisite for the navigational function of Control- logistics industry and beyond (see Figure 12). ling is an optimal definition of the key processes repor- ting, planning/forecast as well as investment, project and In order for a Controller to perform such a function at risk controlling. According to the survey, 100% of the all, a regular and intensive exchange with management expectations of Users and Peers are not yet fulfilled in and with the internal and external environment is cru- these areas. cial (Figure 13). The acceptance of the business for this is indispensable. So far, this has not taken place internally Today, 68% of the Users of Controlling reports outside or externally to a sufficient degree according to the opin- of finance feel they are not sufficiently involved in the 15
  • 15. “On any given team, I want the “The accountants thought “I consciously think of myself Finance person to know more about the big the job was done when the numbers were put as wearing two hats. I am responsible for picture – what’s going on outside of FedEx and together. But once that is done, the real work traditional issues: cash flow, capital and cost elsewhere within FedEx – so they can bring in begins. So every month we analyze the data. structures. But my role is increasingly linked that needed knowledge and perspective” It requires interaction and a critical distance with strategy and operations” from the operating units” “When we look for a candi- Prof. Dr. Weber: “Enterprise Prof. Dr. Berken: “Increased date for CFO, one attribute is customer focus. growth can lead to complex governance struc- focus, simplification and waste reduction (elimi- To what extent does one understand the basis tures. These face increasing pressures to nation of non value adding time) can bring of competition? Another one is teamwork, change… Controllers appear in this context as about an enormous increase in process speed which is critical as the most important task innovators and management consultants, and and quality. To achieve this, enterprises need to is collaboration with other parts of J&J” no longer have much in common with a tradi- navigate with a simple operational value driver tional bean-counter” hierarchy and very few KPIs“ “The key recurring question a CFO “I look at the Finance function “The model from day one in GE is that should be asking himself is, “What is the right as an aider and abettor of making change hap- the CFO is broadly involved in the business. business decision?” The technical tail should pen. You have to have the Finance function sup- That does not mean that you are running never wag the strategic dog” porting the vision of leadership” the operations, but you are opining on them, involved in them at every stage, and monitoring the execution” Figure 12: Statements on the changed role of the Controller definition of reporting and therefore feel their require- With regard to planning and forecasting, the respon- ments are not fully taken into account (Figure 14). The dents largely agree that the level of detail and the quality Business Units partly criticize that they do not receive all of the data are satisfactory. What is criticized is the pro- data relevant to planning, monitoring and control. The cess, which is judged as too complex and time-consum- level of detail is rated differently; some would like more ing at this time. Better coordination and a shortening of details, others fewer details. In addition, some feel the the planning process could remedy this. quality of the commentary could be expanded: Instead of a report and summary of the numbers, Controlling Improvements are also expected in investment, project should provide a more in-depth analysis of the root causes and risk controlling. While the processes leading up to of deviations from the plan. Furthermore, some Users the approval of a project or investment are clearly defined, and Peers of Controlling wish for a greater frequency, so too little importance is currently attached to the processes that the reports can be used optimally to steer the busi- after approval. For example, investment controlling could ness locally. In that context, it has to be clarified if provid- be optimized with respect to sanction mechanisms for ing certain data on a daily or weekly basis is really a exceeding expenditure, for missing previously defined per- Controlling task, or whether this should be conducted by formance goals or a specified time period. operations, marketing or sales instead. 16
  • 16. How often do you speak with the following individuals? As viewed by Controllers Once a week or less Other Controllers in your department 69% 7% 12% 4% 5% 1% 1% Controllers in other departments/entities/countries 20% 13% 28% 16% 4% 12% 6% With other Finance staff 26% 12% 26% 16% 7% 7% 6% With heads of the business 12% 13% 17% 16% 5% 10% 26% With representatives from other functions 17% 10% 25% 18% 6% 10% 14% External stakeholders 2% 2% 7% 7% 4% 11% 67% Σ 268 Several times About once Several times About once About once About once Less often a day a day a week a week every 2 weeks a month or never Figure 13: Exchange between Controllers and other areas Similar statements were also made about pure project 4.3. Controlling Systems and Tools controlling. While a project may remain within the bud- At the level of “Controlling Systems and Tools,” the get, various qualitative and/or quantitative target values CREST (Common REporting SysTem) system recently are missed without it being mandatory to make this up. introduced globally, was given particular attention. The In this context, the question arises whether project con- respondents appreciate that a uniform database and trolling should be carried out by the actual project manag- language for financial indicators were created through er and his team and/or by an independent Controller. CREST and thus the foundation for internal and external reporting and management reviews. The system has Risk controlling is positioned very well with regard to made enormous progress with respect to the transparen- the financial risks at Deutsche Post World Net. However, cy and consistency of the data, especially across the vari- other aspects such as operational risks or environmental ous reporting levels. risks could be considered in a more integrated manner – especially in the context of a stronger linkage of risk con- trolling with the periodic forecast and medium-term planning. 17
  • 17. Main Issues with Management Reports n Close to 41% of the business managers believe the quality of the commentary needs to improve Commentary n They expect an analysis of the root causes of the problems, not a summary of the numbers 68% of n Parts of the business (esp. Freight, Marketing & Sales) do not Non-Finance Relevance of get the data they need … reporting Users the data n … so managers spend time on preparing their own reports or rarely or never give these tasks to the “Shadow Controllers” get involved in the definition n Only 20–30% of respondents are satisfied with the amount of detail of reporting n Yet there is no clear tendency regarding the level of detail – Level of detail requirements/ nearly the same amount of people requested less or more methodologies detailed analyses n To steer the business locally, managers need data more frequently Frequency than just monthly reports of reports n Managers at country level through all Divisions request weekly or even daily information on a defined set of KPIs Figure 14: The main issues with reporting It should not be overlooked, however, that CREST is a Costing at EXPRESS in Europe can be methodically reporting instrument rather for Corporate, and less an refined, especially with respect to product, customer or instrument for local management. However, CREST is not trade lane analyses (cost unit analysis of trade routes supposed to perform this function anyway, since this acti- between several locations). Even more detailed contri- vity is covered by the detailed local systems and instru- bution analyses could support management in decisi- ments. The survey (result) also shows that CREST is not a on-making. Refinements are also possible in the context substitute for a local budgeting tool. With its main functi- of international business. on as a data collection and consolidation tool, it cannot meet the demands for simulating scenarios. In the area of Freight Controlling, it is noted that the significance of this business unit would justify the 4.4. Methodological Aspects expansion of an independent Controlling organization In the context of the “Controlling methodologies” level, five as well as of BU-specific reporting and analyses. key areas were identified where the respondents see poten- tial for improvement: 18
  • 18. The area of Service Level Agreements (SLA) (agree- Finally, in IT Controlling, the Controlling organiza- ment between performer and demander of the ser- tion must understand the restructuring of IT in the vices about product, quantity, price and quality) has sense of a separate supply (IT supply) and demand gained special attention since the creation of the new side (IT demand). The IT budget process and the Corporate Division SERVICES as of January 1st 2006, transparency of the allocated actual costs can be which includes amongst others Global Business improved on the whole. Services. Hence, there is interest in further differen- tiated transparency with respect to the cause and allo- 4.5. Governance and Organization cation of the costs for internal service providers and The Deutsche Post World Net’s finance organization has horizontal functions. In addition, more opportunities recently gone through two significant organizational for influencing service quality are desired. changes. Firstly, from now on the Controllers of the Divi- sions report directly within the financial organization, In the area of Aviation/Network Transfer Pricing, which significantly increases standardization and super- the methods for standardized costing could be vision. Secondly, the accounting and Controlling areas improved further by updating transfer prices as soon are clearly distinguished from each other to separate the as possible and allocating costs more fairly based on more process-oriented and centralizable part of account- causation. ing from Controlling “in the broader sense” and to achieve efficiency gains in the future by setting up Shared Please state your level of agreement with the following statements. As viewed by all respondents Additional comments Responsibilities and tasks n Even 60% of Accountants lack are clearly defined between 8% 29% 15% 31% 17% clear differentiation between Accounting and Controlling Controlling and Accounting } 48% n Responsibilities between organizational levels are Responsibilities are clearly defined not clear for nearly half of Controllers at Corporate between Corporate, Division, 4% 33% 21% 27% 15% level (48%) and Regional/ BU/Regional and Country level BU level (46%) } 42% Interviews indicate this confusion has led to a decrease in quality and an increase in costs Σ 436 Strongly agree Agree Neither/nor Disagree Strongly disagree Figure 15: Roles and responsibilities of Controlling and Accounting 19
  • 19. Service Centers. The internal recharging between these accounting department has been transferred to the new Shared Service Centers and the several Divisions is con- Global Business Services Corporate Division, there is ducted by predefined SLAs. now a need to calibrate with respect to the New Finance Organization. The survey shows that both Controllers and the Users and Peers clearly welcome the new reporting lines. About 60% of the respondents confirm improved implementa- 4.6. “Soft Factors” tion of standards, and 53% think that application across The Soft Factors level deals with personal satisfaction the entire Group has been increased. According to 48%, and development prospects for Controlling employees. the role of Controlling vis-à-vis management has been After all, only satisfied employees can perform optimally. strengthened. In addition, for a vision of Controlling as an “Advanced Navigator” it is crucial that an exchange take place be- However, some Controllers and Users feel that the divi- tween the Business Units and Controlling to strengthen sion of responsibilities between Accounting and Control- mutual understanding. ling has not yet been implemented clearly in all details after the reorganization, as the survey results shown in The survey focused particularly on job satisfaction: Over Figure 15 illustrate. two-thirds of the surveyed Controllers are satisfied with their jobs in Controlling. However, in this regard there Nearly half of the respondents do not yet perceive a clear are also differences, since the satisfaction is highest at the division of tasks and of responsibilities between Account- Country level and lowest at the regional level. Likewise, ing and Controlling. Interestingly, 60% of all surveyed two-thirds of the respondents are proud to work at Accountants even indicate that a precise differentiation Deutsche Post World Net. All in all, employees have a between Controlling and Accounting does not exist. A positive attitude toward their own work. similar problem arises in the division of responsibilities between the Corporate Division, Business Unit, Region A key factor for satisfaction is the career development and Country levels. In this case, over 40% of the respond- opportunities. As Figure 16 shows, over 50% of Control- ents (even over 46% of Controllers) feel that a clear ling employees perceive good opportunities to further differentiation is lacking. develop to the management level even outside of Financ- e. Interestingly, the Users and Peers of Controlling are The unsatisfactory results can probably be ascribed to the currently actively searching for candidates with business fact that the survey took place at a time when the New and Controlling experience for management functions in Finance Organization had just been rolled out. At this their area. The results show that 73% of Controllers are time, not all structures had been converted yet, and the also particularly interested in job rotation to gain expe- relevant information was not yet fully disseminated; the rience in other areas and to return later to their original results show the typical insecurities in the course of a area. This is supported by centrally directed personnel change process. In the interim, however, implementation development, since the Controllers’ business understand- has been successfully completed. Because the transactional ing is improved in this way. 20
  • 20. Career Opportunities Career Development – Job Rotation Controlling prepares for Controllers that would a good career path be interested to rotate … … outside Finance … in the Finance community and come back Staff 73% … in functions outside at a later stage Finance User … to another country 69% Controllers can become and come back at business leaders in a later stage Deutsche Post World Net Strongly agree Agree Neither/ Nor Disagree Strongly disagree There is an overwhelming interest in career models More than half of all respondents are sure that Con- involving job rotation to an assignment outside trollers can become business leaders in Deutsche Post Finance – especially to World Net 1. General Management, Interviews revealed that Managing Directors actively 2. Other Finance look for candidates with business and Controlling 3. Marketing & Sales, Accounting, Operations experience for jobs in their area of responsibility Commitment to work abroad of over 2/3 in all Divisi- ons, except for MAIL – here, only 42% would do so Figure 16: Perceived career prospects of the Controllers 21
  • 21. 5. IMPACT – The Controlling organization of Deutsche Post World Net on its way to becoming an “Advanced Navigator” The previous sections described how Controlling of The following sections will briefly describe each of the Deutsche Post World Net has successfully mastered the eleven IMPACT initiatives. huge challenges in the past and the areas in which there is still potential for further optimization. The IMPACT 5.1. Initiative 1: Capability and Role Building program, whose eleven individual initiatives are to The interviews have shown that the understanding of implement the identified potential improvements by the the Controller’s role must be stated more precisely and next Finance Conference in November 2006, was started communicated, and that the capabilities of the Control- in view of this background. In this respect, the IMPACT lers with regard to their business expertise can be im- program is about implementing the vision defined by the proved. These subjects are handled by the first IMPACT Next Generation Controlling project. initiative, “Capability and Role Building“ Figure 17 shows the eleven initiatives of IMPACT in con- The understanding of the role is clarified by the vision of text. While over half are cross-divisional projects, five of the the “Advanced Navigator” in principle. To ensure that a eleven projects focus on individual Corporate Divisions. better understanding of the role emerges both within Finance and for the Users of Controlling, it will be stated Figure 18 illustrates the connection between the poten- even more precisely, and a strategy for communication tial improvements and the individual initiatives. will be developed. The global and high claim of the IMPACT program is Two sub-projects are distinguished with respect to the emphasized by the program organization shown in Fig- training and continuing education of Controllers and ure 19. In addition, this ensures that all Corporate Divi- their capabilities, referred to as capability building. sions involved are represented to a sufficient degree and On the one hand, this concept involves the develop- that results can be implemented quickly in the areas con- ment of a project fair, through which Controllers can cerned. be more closely introduced to business. As long as Con- trollers, project managers and the current superior of In addition, coordinateds intensive communication en- the respective Controller agree, Controllers can apply sures that the entire Controlling community and other for a temporary part-time or full-time assignment on interested parties are informed promptly and completely. business projects that offer them a changed functional A broad range of communications tools are used for this job environment. Controllers can improve their busi- purpose, such as a special IMPACT video, articles in ness expertise and thus expand their capabilities as various company newspapers and brochures, as well as Controllers through such involvement in business presentations at conferences. In addition, a separate projects. On the other hand, the initiative will work on IMPACT Bulletin is published every month. This electronic a training and continuing education program designed information is sent regularly to over 2,500 employees of especially for Controllers (training and education). Deutsche Post World Net and informs them about the progress of the program and individual initiatives. To These two sub-projects will be implemented in the con- emphasize the common framework, all communications text of the House of Finance personnel development and take place under the umbrella of a logo developed continuing education program started for the Finance specially for IMPACT. Board Department. The House of Finance program 22
  • 22. CROSS-DIVISIONAL PROJECTS 1 Capability and Role Building 4 Reporting to Business Needs Step-up Controlling vision and role understanding, career Establish customer orientation in reporting models, training, etc. 5 Planning/Forecasting Process & Tool 2 SLA Methodologies & Processes Streamline and improve Planning/Forecasting processes and Enable establishing cross-BU Service Level Agreements for tool support (incl. risk controlling) internal services 6 NFO Calibration (Input to NFO Team) 3 Investment and Project Controlling Calibrate and finalize New Finance Organization – clarify Enhance instruments for investment and project monitoring CFO role and controlling MAIL EXPRESS LOGISTICS FINANCIAL SERVICES SERVICES 7 Functional 8 Costing Capabilities 11 IT Controlling Planning and Improve costing in Support establish- Express Network, esp. ing of financial Monitoring vs. cross border processes for the Controlling 9 Freight Controlling new IT structure Clarify interface of Establish Controlling for functional business freight business ... Initiatives in 2006 IMPACT Program planning vs. Controlling (Numbering does not reflect priority) (e.g. Marketing & Sales, 10 Aviation Costing & Selected topics based on the improvement potential Operations) Transfer Pricing identified by the Next Generation Controlling Project Upgrade Aviation/Net- work Controlling Figure 17: The eleven initiatives of IMPACT addresses the continuing education of Controllers on ments (SLAs) between the service providers and their four different levels: personal skills, specialist subjects of Users so that the performance of exchange can be reflect- wide interest in Finance, Corporate Department-specific ed properly. and business area-specific subjects, as well as subjects for managers. The continuing education of Controllers with Two goals in particular are worth emphasizing in this a view toward their future role as an “Advanced Navigator” context: first, increasing the transparency with respect to represents a common element of the Controlling Busi- calculating and allocating costs of internal services based ness Units of the House of Finance. on prices agreed upon in advance and quantities actually consumed. Second, reducing costs for internal services 5.2. Initiative 2: SLA Methodologies by introducing market-oriented allocation rates. In this and Processes case, market prices per unit of quantity are determined The second initiative, “SLA Methodologies and Proces- using external and internal benchmarks. This control via ses,“ primarily deals with Global Business Services, the market mechanisms should ultimately also facilitate the internal services that have been bundled in the new Cor- matching of resources of the service providers to the porate Division SERVICES as of January 1st 2006. The actual need. initiative supports the definition of Service Level Agree- 23
  • 23. 6 NFO Calibration (Input to NFO Team) 5 Planning/Forecasting Process & Tool 3 Investment and Project Controlling 10 Aviation Costing & Transfer Pricing l Direct Impact 2 SLA Methodologies & Processes l Indirect Impact 4 Reporting to Business Needs 1 Capability and Role Building Monitoring vs. Controlling 7 Functional Planning and (incl. Risk Controlling) 8 Costing Capabilities 9 Freight Controlling 11 IT Controlling Controlling Mission, Role, Tasks Key Controlling Processes Controlling Systems and Tools Methodologies Governance and Organization “Soft Factors” Figure 18: Connection between initiatives and optimization areas The service relationships between the various Business showed that the instruments and processes are clearly Units and the internal service providers will be shaped in defined up to the time the investments and projects are three dimensions: approved, but the subsequent tracking procedure is par- The first dimension is the service orientation of the ser- tially unclear. The main focus of this initiative is thus to vices, whereby the transparency of the service relation- improve the processes and tools for monitoring the tar- ships should be established using the definitions of individ- gets, costs, and schedules defined in the approval process. ual services within a product catalog and the cost allo- cation based on quantities and unit prices. The second A core element of the initiative is regular project repor- dimension is the charging method. While today several ting to decision bodies such as investment committees different methods are in use, a harmonized charging during the project lifecycle, enhanced by a review after system via legal invoices should be applied in the midterm. project closure. Another element is project monitoring The pricing (third dimension) is also carried out in very by means of a uniform IT tool (“Pro Rep”), whereby the different ways today (e.g. by target costs, market prices, or projects of all Corporate Divisions are considered cost-plus pricing). Accordingly, a harmonized approach throughout their entire duration. In addition, the topic for all services should be developed in the medium term. of corporate investment guidelines shall be reviewed. The initiative does not cover project management as such or 5.3. Initiative 3: Investment and Mergers & Acquisition projects. Project Controlling The third initiative, “Investment and Project Control- 5.4. Initiative 4: Reporting to Business Needs ling,“ serves to improve the instruments and processes The starting point of the fourth initiative, “Reporting to for Controlling large investments and projects. The survey Business Needs,“, is that 68% of the Users of Controlling 24
  • 24. indicated in the survey that they are not sufficiently 5.5. Initiative 5: Planning/Forecasting Process involved in designing the content of Controlling reports. and Tool Therefore, the initiative aims to improve the quality of The fifth initiative, “Planning/Forecasting Process and reporting by taking the suggested topics from the Business Tool,“, is intended to improve the processes and instru- Units more strongly into account in the design of reports. ments in the context of budget and midterm planning, forecasting and strategic planning, as well as to mesh In particular, the subject of accounts receivable manage- these processes with each other. ment was underrepresented in the reporting to date, and should therefore receive greater emphasis regular monthly The main focus in the area of budget and midterm plan- reporting in the future. The Corporate Guidelines on ning is on improving the coordination of the numerous accounts receivable management should be developed processes, and on validating the relevance of planning further. In addition to a uniform definition of the DSO requirements for the respective management. In particu- (Days Sales Outstanding) and their measurement, the lar, the budget planning of the services, especially the initiative aims to anchor the defined goals and objectives Global Business Services, needs to be synchronized with and follow up on them in the organization. the planning of the business units. In addition, the plan- Program owner Program Sponsor IMPACT Program Office Funding or co-funding for CFO DPWN Director Strategy LOGISTICS (Lead) - Selected initiatives Prof. Dr. Ernst Chief of Staff Finance (Co-Lead) - Program Office Finance Communication Manager Team Inhouse Consulting Ultimate decision body for the Program Top-level milestone/status review of all IMPACT Steering Committee Head: Prof. Dr. Ernst Support program set-up and 11 initiatives in summary communications More detailed content review of CFO LOGISTICS CFO Postbank Coordinator 1-3 initiatives per meeting as required CFO EXPRESS EU Retail Outlets Highlight/manage Driving development, alignment, content CFO EXPRESS RoW EVP Corp. Accounting/ interdependencies discussion of initiatives CFO EXPRESS GER Reporting Top-level milestones/status CFO MAIL Director report of all 11 initiatives CFO Gl. Busi. Services Corporate Controlling in summary 1. Capability 2. SLA 3. Invest. 4. Reportings 5. Planning 6. NFO Cal. CFO EXP EU CFO GBS CFO EXP DE CFO EXP RoW Dir. Corp. Contr. CFO CFO PB RO CFO PB RO Dir. Corp. CFO EXP EU LOGISTICS Contr. CFO MAIL EVP Corp.Acc. 7. Functional 8. Costing 9. Freight 10. Aviation 11. IT Contr. CFO MAIL CFO EXP EU CFO EXP EU CFO EXP RoW CFO GBS CFO EXP RoW CFO EXP DE CFO EXP EU CFO EXP DE Initiatives report to IMPACT Steering and Development Committee Each initiative led by one Divisional/BU Controller and supported by 1–2 others Initiatives setup program and recruit cross-functional team Teams to detail specific objectives, scope, approach, deliverables, timelines, milestones, etc. Figure 19: Structure of the IMPACT program for 2006 25
  • 25. ning processes should be shortened, and the communica- are extremely important in the context of the New tion of requirements should be improved, e.g. through Finance Organization. In addition to the clarification of targeted planning workshops and a Web-based, modular individual questions, the role of the Controller at the planning manual. country level above all requires sharpened and intensified communication that emphasizes the continued essential In the area of strategic planning, it is important to significance of this function. After all, the Controller is improve the validity of the ”financials” that are compiled still the main contact at the country level for all finance- in that context. In particular, a better interaction between related questions. Given this background, the introduc- business strategy and financial strategic planning in the tion of the designation CFO (Chief Financial Officer) for course of strategic dialog is intended. In addition, the Controllers was also proposed. This new management business strategy should be completed earlier and conse- structure in Finance will be implemented further in 2006. quently before strategic financial planning in the future, so that the effects of strategies and measures can be 5.7. Initiative 7: Functional Planning and incorporated into the financial planning. Furthermore, Monitoring vs. Controlling the interfaces between strategic planning and budget and The “Functional Planning and Monitoring vs. Controlling” midterm planning should be reviewed. initiative is devoted to the issue of shadow Control- lers: It must be recognized that financial Controlling can- In the context of the forecasting process, the forecasting not efficiently provide all details on indicators that are intervals should be adjusted to the external capital mar- needed in different business units. Therefore, this initia- ket communication as well as the planning processes. In tive is devoted in particular to structured and complete addition, it is important to align the level of detail and task coordination between Controlling and the so-called the requirements of the forecast to the respective recip- operation and sales control, for which the guidelines ients or management levels. To increase the data validity should be specified so clearly that there is no room in- for the forecast, certain instruments should be defined. between for shadow Controlling. To what extent can an Besides, the gearing between forecasting and risk control- individual unit take over planning and control of its pro- ling should be further optimized. cesses itself in the sense of functional support, and where does the actual Controlling function start? The answer to 5.6. Initiative 6: NFO Calibration this question of coexistence and of the development of The financial organization has gone through two central precisely defined guidelines will be worked out by taking organizational changes related to the keyword New the MAIL Division as an example. The experiences Finance Organization (NFO): On the one hand, Account- gained there should also subsequently benefit other ing and Controlling were clearly separated from each Divisions. other, and on the other, the local Controllers now report directly to the Finance organization. Directly after its The Business Units’ requirements for Controlling will be implementation, there were still some uncertainties surveyed via interviews and a questionnaire campaign, about the tasks and definition of Controlling as well as and a common understanding between Business Units the task distribution at the regional and national level, as and Controlling will be developed based on the results. the Next Generation Controlling survey has shown. The This common understanding should then be implemen- sixth initiative, “NFO Calibration,“, was started in view of ted by means of appropriate modifications in the reports this background. and in the systems. The model is the defined understand- The clear definition and the understanding of the roles ing of the “Advanced Navigator’s” role, which should be and distinctions between Accounting and Controlling activated further by this initiative. 26
  • 26. 5.8. Initiative 8: Costing Capabilities and In the course of this, the organizational setup of Freight Capacity Management Controlling should also be reviewed. As an example, The eighth initiative, “Costing Capabilities and Capacity dedicated Freight Controlling units as they are in place Management,“, is closely related to the tenth initiative, today in Germany could also be a viable option for other “Aviation Costing and Transfer Pricing.” While the air European countries. In addition to the structures, this network costs as one large block of the cost basis of also includes the responsibilities and interfaces to other EXPRESS are handled separately in initiative ten, initiative Finance areas, as well as to the Business Units. Further- eight deals with the comprehensive costing system for the more, it should be clarified which data are needed to global EXPRESS network. direct the Freight business and these must be provided accordingly by Controlling. Reporting and system The goal of a functionally structured profit and loss modifications if necessary can then be made based on statement is overall to improve the cost accounting and these requirements. contribution margin system, which provides manage- ment with decision information in a suitable structure. 5.10.Initiative 10: Aviation Costing and Contribution margin information should be provided at Transfer Pricing any time and with the appropriate level of detail for the The tenth initiative, “Aviation Costing and Transfer Pric- product, customer, trade lane and branch elements, ing”, takes up the costs of the EXPRESS Business Line because ultimately the success of business is influenced that are not covered by the eighth initiative. This portion via these dimensions. The main focus will be the devel- of the costs includes the so-called air network costs. Due opment of systematized product, trade lane and custo- to the great complexity of this subject, it was set up as a mer analyses. separate initiative. The goal is to develop a comprehen- sive cost allocation model for the air network. In that context, the cost-related recording and allocation of all elements of the network should be further opti- The allocation of the air network costs should be stand- mized. This includes the area of pickup and delivery as ardized internationally and follow the same rules to much as the terminals and hubs and land transport. increase transparency and comparability. Nevertheless, Complete international standardization cannot suffi- regional characteristics should also be taken into account. ciently take the local conditions into account, which is In addition, the allocation rates should be updated more why a global framework that provides the necessary local frequently. The aim is to optimize control of the business flexibility at the same time should be developed. by breaking down the resulting cost rates by product, region and/or customer. Regular reports with financial 5.9. Initiative 9: Freight Controlling and performance-related indicators should support this. The ninth initiative, “Freight Controlling,“, is devoted to optimizing the design of Controlling for freight busi- 5.11. Initiative 11: IT Controlling ness. Freight is a large product line in the EXPRESS Cor- The eleventh initiative, “IT Controlling,“ redefines the porate Division, whereas previously it was part of the incurrence of IT costs and their distribution or alloca- LOGISTICS Division. The business models and thus the tion in view of the reorganization of the IT area. The controlling contents are different in the network business clear separation of IT supply and demand at the regional (EXPRESS) and the forwarding business (Freight). A and local levels also determines the universe of action in number of steering and controlling instruments must be this case, and must be incorporated by Controlling, geared to these specific requirements. requiring modifications in systems and processes. 27