Sem 1 : Marketing

“ Different people take different roads in life, the one’s who take an insanely different path are the one’s who make the world adapt to themselves”

i n s a n e l y d i f f e r e n t

FUNNY NAME? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Members: 80,707 Threads: 17,627 Posts: 5,70,569 (as on 13 September 2006)

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (4 P’s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (4 A’S) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix (4 R’s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation of Students in India Under Graduate Graduate Post Graduate Primary Secondary Commerce Arts Science Engineering Vocational Medical MBA M.Tech M.A. M.Com Msc.

Engineering Aspirants Current Students Alumni CROSS SEGMENTATION

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object]

Michael Porter’s Five Forces Model

How Attractive is the Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Attractive is the Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Attractive is the Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOWS Analysis SW OT O T S W ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-Unorganized market -Tapping students as a resource. -Go forth with job recruitments. -Providing Indirect placement services for Alumini. -Networking Partnerships. -Technology Failure -Security Gateway. -Threats from competitor collaborations. -Government mandates regulating Internet activities. SO ST WO WT ,[object Object],[object Object],- Networking can overcome our recruitment problems. - Strengthen business model to prevent collaboration. - If we get more funds we can be overcome technological failures.

Ansoff’s Product Market Expansion Grid Market penetration strategy Market development strategy Product development strategy Diversification strategy New products Current products Currrent markets New markets ekaurpagal.com

Business Goals i ,[object Object],[object Object]

Cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Revenue Model

[object Object],Traditional banner advertising

[object Object],[object Object],[object Object],[object Object],Traditional banner advertising

[object Object],[object Object],[object Object],Pay-Per-Click (Contextual) Banner Advertising.

[object Object],Subscription Revenue

[object Object],[object Object],Affiliate and CPA Programs

Business Goal ii ,[object Object],[object Object]

1 academic yr . 1 academic yr.

Ab aage kya? ,[object Object],[object Object],[object Object],[object Object]

eKauRPaGaL.com Administrators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If we don’t do it, Then someone else will!

Sem 1 : Marketing

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