Creative Design

2. Introduction
In the quest for creativity, beauty and rationalism, designers are always
searching for effective ideas that can provide meaning and order in their
work.

3. Order refers not only to geometric regularity, but to a condition
in which parts of a whole relate to other parts in a harmonious way.

4. Why do we need to have Order?
In our normal lives, ORDER helps us to organize things logically- so that they make sense.
ORDER without diversity can result in
monotony or boredom.
The opposite of Order is chaos or anarchy.
At the same time,
DIVERSITY without ORDER can produce
chaos.
In a design, what is most desirable is to
have a balance between DIVERSITY and CHAOS
a sense of ORDER and UNITY.

5. Order can be achieved in many
ways using any of the following
Visual Design principles:
Symmetry,
Hierarchy,
Datum,
Repetition,
Balance,
Rhythm,
… etc.

14. Repetition with variation is interesting, without variation repetition
can become boring.
If you wish to create interest, any repeating element should include
a degree of variation

20.  GRADATION

22. The feature in a design that attracts one’s eye – the focal point
Dominance can be achieved through size, placement, shape, color, and/or use
of lines
Wikipedia.org

25. Used to create a sense of stability - can be asymmetrical or symmetrical or radial
Equal distribution of VISUAL weight on either side of a composition’s center

26. SYMMETRICAL
–Achieved by placing identical objects on either side of a
central point.
ASYMMETRICAL
–Achieved by placing
different objects of equal
visual weight on either
side of a central point.

29. Contrast is the juxtaposition of opposing elements.

31. Harmony is the visually satisfying
effect of combining similar, related
elements.
Unity is achieved by the consistent
use of lines, color, material, and/or
texture within a design.

33. Combines elements to create the illusion of action