The document discusses using Google Analytics to measure website performance. It covers configuring Analytics settings like filters, custom reports, and virtual pageviews. It also discusses defining key performance indicators, creating useful segments of visitor data, and using utm tags to track traffic from different marketing channels like banners, email, and paid search. The overall topic is how to optimize Google Analytics implementation and reporting.

1. Google Analytics Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing

3. Introduction What are we doing today? Innovative Internet Marketing TM Internet Marketing

4. Latest GA trends Innovative Internet Marketing TM Internet Marketing

6. 1. Configuration Innovative Internet Marketing TM Internet Marketing

9. 2. Playing With Reports Innovative Internet Marketing TM Internet Marketing

12. 3. KPI’s – Key Performance Indicators Innovative Internet Marketing TM Internet Marketing

15. 4. Tagging Ads Innovative Internet Marketing TM Internet Marketing