ADVANCED USE OF FACEBOOK IN MARKETING

1. Strategic approach
to Facebook marketing
Marko Saue

2. There are more than 1131
business FB Pages in Estonia

3. Most companies don’t have
social media marketing strategy?

4. Most players on our team don’t know
which goal to score in?

5. Do you need 50 000 fans?
Is it OK to spend 10 000€?

6. It all depends on what your strategy is!

7. Simple structure SMM strategy

8. Background:
what are the problems & opportunities?

9. Goals:
what do you want to achieve?

10. Target Groups:
who are you talking to?

11. Channel Usage:
marketing, sales, ads,CR, CS, PR, R&D, HR, IM?

12. Value for Fans:
what’s in it for them?

13. Metrics:
what should you measure?

14. Administrators:
who will do the talking?

15. Five guiding principles:
Build a strategy that is social by design
Create an authentic brand voice
Make it interactive
Nurture your relationships
Keep learning

16. Facebook by objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and WOM
Gain insights

17. Product Development

18. Crowdsourcing

19. Preference and Differentiation

20. Awareness

21. Traffic

22. Sales

23. PR & CSR

24. Recommendation

25. FB Resources:
facebook.com/goalmarketing

26. Thank You!
Marko Saue
Goal Marketing OÜ
552 5757
marko@goal.ee