Contenu connexe Similaire à Day 2: Steve Krug Closing Keynote Similaire à Day 2: Steve Krug Closing Keynote (20) 1. Closing Keynote: You're
NOT doing usability
testing? Are you…nuts?
Steve Krug, Author, Don't Make Me
Think and Rocket Surgery Made Easy:
The Do-It-Yourself Guide to Finding and
Fixing Usability Problems
3. Who is this guy, anyway?
Steve Krug (steev kroog)
(noun) 1. Son, husband,
father 2. Resident of
Brookline, MA
3. Usability consultant
Advanced Common Sense
Me and a few well-placed mirrors
Corporate motto: It s not rocket surgery™
© 2001 Steve Krug
#convcon @skrug
4. Welcome to the last session
A few opening thoughts
Think: These are not the droids you re
looking for…
© 2001 Steve Krug
#convcon @skrug
6. Your energy and attention
levels are as high as
they ve ever been
© 2001 Steve Krug
7. You are not stressing about
getting to the airport
© 2001 Steve Krug
8. Your head is not too full to
accept any more input
© 2001 Steve Krug
9. Obligatory social networking slide
#convcon
@skrug
I was going to pretweet for your
convenience
Thanks to Lou Rosenfeld
But I m not sure I can predict for you
© 2001 Steve Krug
#convcon @skrug
10. Show of hands
Help me calibrate
Have read Don t Make Me Think?
Have read Rocket Surgery Made Easy?
© 2001 Steve Krug
#convcon @skrug
11. Show of hands?
Have you ever done usability testing of
your site?
How often and when?
Never?
Right before (or right after) product ships?
Routine (several times during
development)?
© 2001 Steve Krug
#convcon @skrug
12. What I ve learned about conversion
© 2001 Steve Krug
#convcon @skrug
13. What I ve learned about conversion
I hate to parachute into conferences
I knew a thing or two already
I read [most of] Tim s book when it
came out
I have a no-better-than-chance record at
Which Test Won
I did some reading to brush up
© 2001 Steve Krug
#convcon @skrug
15. Cialdini!
We will be more successful [convincing
people to take an action] if we provide a
reason.
To deal with [our extraordinarily
complicated stimulus environment], we
need shortcuts.
We expect discount coupons to save us
money
AND the time and mental energy required
to think about [how to save money].
© 2001 Steve Krug
#convcon @skrug
16. Cialdini!
So much of it reminded me of things I ve
learned from usability testing
After eight pages, I was in insight
overload
© 2001 Steve Krug
#convcon @skrug
20. And some great sessions here
Empathy!
Amy Africa!
© 2001 Steve Krug
#convcon @skrug
21. Takeaways
You have ton of methods and tips
They all make perfect sense
...even if some contradict each other
Almost all produce 40%-650% increase in
conversion
Seriously. I believe it.
You re not just about quantitative
[anymore]
Apparently, you never sleep
© 2001 Steve Krug
#convcon @skrug
22. What is a usability test?
Watching people try to use what you
create while thinking out loud
NOT a focus group
Focus groups are about opinions
Usability tests are about watching people
use things
© 2001 Steve Krug
#convcon @skrug
23. My intent for today
Convince you that you should be testing,
or testing more
Show you how easy it can/should be
© 2001 Steve Krug
#convcon @skrug
24. Admittedly, I m a guy with a hammer
Best thing I know of for improving
anything people interact with
Gets you away from designing by personal
biases
Shared experience for team
Aha moment: Our users are not like us
Full of insights and surprises
It just works
© 2001 Steve Krug
#convcon @skrug
25. Here s the thing…
All sites (including yours and mine) have
serious usability problems
Tuning without fixing the problems is like
painting over potholes
A/B tests don t get you the same kinds of
insights
© 2001 Steve Krug
#convcon @skrug
26. Something I learned at SxSW
Joshua Porter (blog: Bokardo)
Metrics Driven Design
Please ignore how much better his slides are
© 2001 Steve Krug
#convcon @skrug
30. The plan
A live demo test
So you can see how simple it should be
Thanks to everyone who volunteered their
site
The whole book in 15 minutes
Only a two-hour read
Questions
© 2001 Steve Krug
#convcon @skrug
31. I believe anyone can do it
...if they keep it simple enough
© 2001 Steve Krug
#convcon @skrug
32. Most sites don t get tested
$$$
Time
No one has the time to do it
It will slow the process down
© 2001 Steve Krug
#convcon @skrug
34. Rocket Surgery usability testing
Three users per round
Three should be plenty
You ll be doing it again next month
You ll find more problems than you can fix
No lab or mirrors
Set up a monitor in another room so the
development team can watch
No elaborate recruiting
Recruit loosely and grade on a curve
© 2001 Steve Krug
#convcon @skrug
35. Do-it-yourself usability testing
Record with Camtasia or Morae
(Techsmith.com) or CamStudio
No stats, no exit questions, no faux
validity
No big report
Debrief over lunch
© 2001 Steve Krug
#convcon @skrug
37. We need a volunteer
Qualifying criteria:
Have used a Web browser
English-speaking adult
Doesn t work for ____________
Not a low-talker
Because we have a large pool, someone into
sustainability and things green
It s painless!
You ll get a big round of applause when
we re done
© 2001 Steve Krug
#convcon @skrug
39. A morning a month,
that s all we ask.
© 2001 Steve Krug
42. Start small, if necessary
Not monthly; one time
Test competitors/comparables
© 2001 Steve Krug
#convcon @skrug
47. Representa:ve)
Naturally,)we)need)to) users!
test)people)who)are) …)people)who)
just)like)our)target) actually)use)our)
audience.) site. …)people)who)
Real)
users! are)a)lot)like)
our)users.
© 2001 Steve Krug
52. Testing works too well
If you ve done any testing, you know
uncovers lots of problems quickly
But I finally realized this is part of the
problem:
It takes far less resources to find
problems than to fix them
You can find more in a day than you can
fix in a month
© 2001 Steve Krug
#convcon @skrug
53. Problems you
can find with
just a few test
participants
Problems
you have the
resources to fix
© 2001 Steve Krug
56. Your motto should be…
What s the smallest change we can make
that we think might solve the observed
problem?
Tweak, don t redesign
© 2001 Steve Krug
#convcon @skrug
60. There s a complete demo online
www.sensible.com
Or Google Steve Krug on YouTube
© 2001 Steve Krug
#convcon @skrug
66. …and all the documents in the book
Test script
Checklists
Handouts
www.sensible.com
Got to the Rocket Surgery book page
Turn left at Downloads
© 2001 Steve Krug
#convcon @skrug
67. Run, do not walk, to Amazon.com
© 2001 Steve Krug
#convcon @skrug
69. Thanks for all the fish
Send any questions, feedback, gripes to
skrug@sensible.com
@skrug on the Twitter
And come visit
www.sensible.com
© 2001 Steve Krug
#convcon @skrug
