Slides from SMEX18

1. 5th February 2018
#SMEX18
Immersive & Interactive content
Luke Williams // @alukeonlife

2. 5th February 2018
#SMEX18
Aims for this session
• An introduction to immersive and interactive
experiences and how these can be of value
to charities & other organisations
• Find inspiration to take back to the office
• Learn how to quickly develop proofs of
concept
• What are your aims for today?

3. 5th February 2018
#SMEX18
The plan:
1. 360 / AR / VR / MR / WTF
2. Examples / case studies
3. What makes good content
4. Chatbots and interactive story telling
5. How to develop proofs of concept

4. 5th February 2018
#SMEX18
360 video

5. 5th February 2018
#SMEX18
AR/MR – Augmented/Mixed Reality
– overlaying information, content or context
into the real world
VR – Virtual Reality
– animated, computer created world

6. 5th February 2018
#SMEX18
Mixed Reality (Microsoft Hololens)

7. 5th February 2018
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Mixed Reality (Microsoft Hololens)

8. 5th February 2018
#SMEX18
ARCore / AR kit

9. 5th February 2018
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Virtual Reality

10. 5th February 2018
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Great content is:
Personal Dynamic Valuable
Inspiring Courageous Authentic

11. 5th February 2018
#SMEX18
Alzheimers Research UK : A Walk Through Dementia
https://www.youtube.com/watch?v=R-Rcbj_qR4g

12. 5th February 2018
#SMEX18
• Personal - First person perspective
• Dynamic - In the action
• Valuable - Enjoyable or educational
• Inspiring - Create an emotional
connection

13. 5th February 2018
#SMEX18
The Royal British Legion : Passchendaele in 360
https://www.britishlegion.org.uk/remembrance/ww1-centenary/passchendaele-100/passchendaele-in-360/

14. 5th February 2018
#SMEX18
• Dynamic - In the action
• Valuable - Enjoyable or educational
• Courageous - Thought-provoking

15. 5th February 2018
#SMEX18
UNICEF : Clouds Over Sidra
https://www.youtube.com/watch?v=mUosdCQsMkM

16. 5th February 2018
#SMEX18
• Personal - First person perspective
• Dynamic - In the action
• Courageous - Thought-provoking
• Authentic - Behind the scenes

17. 5th February 2018
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..they look good, but so what?
• UNICEF found 1 in 6 people donated
after watching the Clouds Over Sidra
2x normal rate for street fundraising*
• RNLI increased footfall and
engagements to stands by 50%
https://www.thirdsector.co.uk/virtual-reality-fundraising-bringing-people-closer/communications/article/1423361

18. 5th February 2018
#SMEX18
Great content is:
Personal:
First person
perspective
Dynamic:
In the action
Valuable:
Enjoyable or
educational
Inspiring:
Create an
emotional
connection
Courageous:
Thought-
provoking
Authentic:
Behind the
scenes

19. 5th February 2018
#SMEX18
What makes great content for
your organisation?
• What do your supporters never see?
• How could you tell your stories in
different ways?
• What could this content lead them to do
next?
• How will you evaluate and test impact?

20. 5th February 2018
#SMEX18
Audience insight from RNLI
• What’s the first thing you’d want to do
when you visit a lifeboat station?

21. 5th February 2018
#SMEX18
Audience insight from RNLI
• What’s the first thing you’d want to do
when you visit a lifeboat station?
*spoiler alert* you (mostly) can’t as they
have to be ready to launch

22. 5th February 2018
#SMEX18
RNLI : VR Tour

23. 5th February 2018
#SMEX18
RNLI : 360 video playlist
https://www.youtube.com/watch?v=0ddSogkSKnQ

24. 5th February 2018
#SMEX18
Things we learned
• Battery life is an issue
• Sit them down on an office chair
• Keep navigation simple & quick
• Forget audio (apart from at home)
• Have a journey – what does this content
lead them to do next

25. 5th February 2018
#SMEX18
Filming tips for 360 video
• Check ALL the cameras are working 
• Think about what’s in the shot
• Does it need to be a full 360 view?
• How do people know where to look?

26. 5th February 2018
#SMEX18
Interactive story telling

27. 5th February 2018
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On twitter

28. 5th February 2018
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Outcome affects the next tweet

29. 5th February 2018
#SMEX18
RNLI : What would you do?
https://www.youtube.com/watch?v=wQVb6AVILQI

30. 5th February 2018
#SMEX18
Results & findings
• 100k+ views on YouTube
• 350k+ views on Facebook
• YouTube, Facebook and Instagram
• “shut up Craig” – the YouTube factor

31. 5th February 2018
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Chatbots

32. 5th February 2018
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Cyrenians : askalex.scot

33. 5th February 2018
#SMEX18
What makes great content for
your organisation?
• What do your supporters never see?
• How could you tell your stories in
different ways?
• What could this content lead them to do
next?
• How will you evaluate and test impact?

34. 5th February 2018
#SMEX18
Making a proof of concept
• Brainstorm and storyboard ideas
• What is the minimum you can do to
prove interest?
• How will you test it?

35. 5th February 2018
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Minimum Viable Product

36. 5th February 2018
#SMEX18
Minimum Viable Product
• Have a working proof of concept
• Run a show-n-tell to find applications
and business sponsors within your
organisation
• Build a business case for further
development

37. 5th February 2018
#SMEX18
RACI
• Responsible – who does the work to achieve
the task
• Accountable – who signs off or owns the
project – 1 person only
• Consulted – who are the experts we need a
dialogue with (2 way communication)
• Informed – who do we need to keep
informed of progress (1 way)

38. 5th February 2018
#SMEX18
Thank you!
Any questions?
@alukeonlife