1. Emergency Preparedness and Self Reliance Expo
Vendor Information and Agreement
ALWAYS READY PRODUCTIONS
1256 W. LATHROP RD #213
MANTECA, CA 95336
(209) 915-7479
ALWAYSREADYJIC@COMCAST.NET
The Opportunity
Fueled by current events, more and more people are thinking about preparing for the
unexpected and becoming self-reliant. The state of the economy, extreme weather, and
political instability is causing the awareness for this need to prepare. Currently there are
approximately 3 million “preppers” in the United States who have already taken action.
Preparedness is not just for “preppers” anymore...it’s for each and every one of us.
Public anxiety has risen with the increase in natural disasters such as earthquakes, floods, and
fires. The potential for manmade emergencies such as civil unrest, killer pandemic, and terrorist
attacks only add to the worry. This increased concern has fueled the public’s want for
information about preparedness products.
The US government is short on resources. Recent wars, relief efforts due to natural disasters,
the war on drugs, protecting our borders and cut-backs in Police and Fire Departments have
spread the government’s resources thin. FEMA has increased advertisements stressing the
need for citizens to store enough food, water, and medical supplies for a minimum of 3 days.
Experience gained from Hurricane Katrina has taught FEMA and other relief agencies that
coordinating relief efforts in the current environment may take days and even weeks.
Exhibitors
Your business or organization offers products or services that assist consumers in their efforts
to live a self-reliant lifestyle, prepare for emergency situations, secure their homes, and provide
safety for their families. Always Ready Productions was created to provide an opportunity for
the consumer to participate in training presentations, see and hear about products and services
in order to be self-sufficient when the unexpected happens or for everyday self-reliant living.
This Expo will provide an opportunity for you to display and demonstrate your products, explain
the services that you provide and reach your target market.
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

2. Target Demographics
San Joaquin/Sacramento/Stanislaus county residents
Average household income is $54,000
61% of target demographics are home owners
Attendees are potential customers-they paid to come and they came for a reason
There are 2.6 million residents in this 3 county area
From North to South, travel distance to Expo location is 50 and 55 miles respectively and
can be reached within an hour
2012 Venue Locations and Dates:
The upcoming Expo will be held on October 5th, 6th and 7th at the Lodi Grape Festival grounds,
located at 413 East Lockeford Street, Lodi, California.
About an Always Ready Emergency Preparedness and Self-Reliance Expo:
An Always Ready Emergency Preparedness and Self-Reliance Expo will promote training and
education providing individuals with the knowledge to prepare and live a more self-reliant
lifestyle. This includes preparedness for unexpected natural or man-made disasters, security
and safety of home and family and maintaining independence during times of adversity. The
Expo is the first of its kind on the west coast. The Expo will offer information and events for all
ages highlighting products, and providing knowledge by teaching attendees techniques to help
them learn essential skills necessary in a crisis situation. While Emergency Preparedness is
central to the Expo, teaching individuals how to become self-reliant builds stronger
communities and learning to protect your family and property brings families peace of mind.
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

3. Expo Vendor Packages
Sponsor:
A full page ad in Expo Program
Business will be highlighted in every print, radio, and television ad
Business will be highlighted in every press release
Business name and logo will be highlighted on Always Ready Facebook page
Business logo will be printed on attendee bags handed out upon entry
10’ x 10’ booth at Expo
Limit per Expo – 5 vendors $2,500
Vendor Packages:
Discount if Paid
By August 31,
Booth Sizes Full Price 2012
10’ x 10’ booth $ 750 $ 500
10’ x 20’ booth $1,250 $ 850
20’ x 20’ booth $2,500 $1,675
Each vendor will be included in Expo Program to be provided to each attendee. Upgrade
visibility in the program to a half page ad for $250.
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

4. 1. Exhibitor Agreement
a. The Exhibitor agrees to abide by the laws, by laws, and ordinances of the City, State,
and facility and Operations of the Expo.
b. The Exhibitor agrees to abide by the rules and regulations of the city, fire, and police
departments and of any government or other regulatory governing body having
authority to regulate the facility and the Expo.
c. The Exhibitor agrees to abide by the rules and regulations health, safety, and consumer
protection.
d. The Exhibitor agrees to abide by the rules and regulations of the Expo established by
Always Ready Productions.
e. The Exhibitor must abide by all union and labor agreements in force between
companies providing services and the facility.
f. The Exhibitor, at its own expense, agrees to obtain all licenses and permits required for
the operation of its business during the Expo.
g. The Exhibitor is responsible for all applicable taxes in conjunction with its business.
h. The Exhibitor is responsible for the behavior of its employees, representatives, guests,
and any person affiliated with the Exhibitor.
i. The Exhibitor agrees to abide by all laws and must indemnify Always Ready Productions
in regards to behavior, actions, playing, producing, reproduction, or performing music,
printing, or publishing materials as it pertains to third party copyrights, trademarks,
industrial designing or intellectual property rights.
j. The Exhibitor agrees to occupy the contracted exhibit space during the Expo hours and
to sell, promote, or advertise only the products and services described in this
agreement.
2. Always Ready Rights
a. Always Ready Productions reserves the right, at its sole discretion to prohibit or refuse
Exhibitors from participating in the Expo for any reason, modify or cancel the Expo for
any reason, including force majeure, or change the date or location, or duration of the
Expo without liability or recourse of Always Ready Productions.
b. Always Ready Productions reserves the right to modify terms and rules of the Expo.
3. Assignment or Subletting
Exhibitor may not assign or sublet Expo space without prior written permission of
Always Ready Productions. Always Ready Productions may withhold permission at its
discretion.
4. Indemnification
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

5. a. Exhibitor agrees to indemnify and hold harmless Always Ready Productions, the
facility, their respective officers, directors, agents, representatives, and employees
against all claims, including, but not limited to, losses, liabilities, legal fees, expenses,
costs, or charges of any kind resulting from its occupancy of Expo space, the use of
equipment furnished to or used by the Exhibitor in connection with the Expo. This
includes personal injury, death, property damages, or other damages sustained by the
Exhibitor, Always Ready Productions, the facility, Expo sponsors, or visitors to the Expo
and their respective, directors, officers, agents, representatives and employees.
5. Liability and Insurance
a. Exhibitor must obtain and maintain at its own expense a general liability and risk
property insurance policy for the period of the Expo; commencing on the first date of
the Expo and ending through the last date of the Expo. The policy shall name Always
Ready Productions as the loss payee and shall insure the Exhibitor against all claims of
any kind arising from or in any way connected with Exhibitor’s presence or operations at
the Expo. The policy must provide coverage of at least $1,000,000 for each separate
occurrence. At the request of Always Ready Productions, the Exhibitor must provide a
copy of the policy.
b. Exhibitor is responsible to insure its own exhibit, personal property, display and
materials from any damage or loss from theft, fire, accident or other cause and accepts
all risks associated with the use of the exhibit space and its surroundings.
c. Exhibitor shall not make any claim, demand, or take any legal action whatsoever against
Always Ready Productions, Expo sponsors, or the facility in which Expo is held for any
loss, damage, or injury howsoever caused to the Exhibitor, its owners, officers,
directors, agents, representatives, and employees or their respective property.
d. Neither Always Ready Productions nor the facility will assume liability for loss or
damage through any cause of equipment, products, goods, exhibits, or materials owned,
rented, or loss by the Exhibitor.
6. Booth Display
a. Exhibitor’s booth, signage, products, and all other items affiliated with Exhibitor must
be within assigned booth space.
b. Signs may be no larger than 8 feet.
c. Signs must not face into another Exhibitor’s booth
d. Exhibitor must not dismantle any display or remove product during the term of the
show.
e. Exhibitor agrees to remove its display, product, and equipment by the final move out
time established by the Expo. If Exhibitor fails to do so, or fails to return allocated space
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

6. to the original condition at move in date, Exhibitor agrees to pay for any additional costs
and expenses incurred by Always Ready Productions.
7. Cancellation and Termination
a. Exhibitor shall have the right to cancel this agreement by written notice to be delivered
to Always Ready Productions no later than sixty (60) days before the opening date of
the Expo. Cancellation or termination notifications received within sixty (days) of Expo,
deposit is non-refundable.
b. If Exhibitor violates or breeches any terms of this agreement, any payments or deposits
made by the Exhibitor shall be non-refundable and non-transferable. Additionally,
Always Ready Productions will have the right to immediately occupy the space of the
Exhibitor and utilize it in any manner Always Ready Productions deems appropriate.
The Exhibitor shall not be entitled to any offset or mitigation of the amount due under
this agreement as a result of the use or payment for the space by another Exhibitor of
the Expo.
8. Force Majeure
a. In the event that the facility in which the Expo is to be held is destroyed or becomes
unavailable for occupancy, Always Ready Productions is unable to permit the Exhibitor
to occupy the facility or the space; or the Expo is cancelled for any reason beyond the
control of Always Ready Productions including but not limited to casualty, explosion,
fire, lightening, flood, weather, epidemic, earthquake or other Acts of God, acts of
public enemies, riots, or civil disturbances, strikes, lockout, or boycott; Always Ready
Productions will not be responsible for any loss of business, loss of profits, loss of
product, loss of equipment, consequential or special damages or expenses of whatever
nature that the Exhibitor may suffer.
9. Miscellaneous
a. No alterations of the terms of this agreement shall be valid unless made in writing and
signed by Always Ready Productions and Exhibitor.
b. This agreement is governed by all applicable State, local and Federal laws.
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479

7. Emergency Preparedness and
Self Reliance Expo
ALWAYS READY PRODUCTIONS
1256 W. L ATHROP RD #213
MANTECA, CA 95336
(209) 915-7479
EMAIL: ALWAYSREADYJIC@COMCAST.NET
Company Name:
Contact Name:
Email Address:
Address:
City State Zip
Phone Fax Cell:
EXHIBIT SPACE
Discount if Paid By
Booth Sizes Full Price August 31, 2012
 10’ x 10’ booth $ 750 $ 500
 10’ x 20’ booth $1,250 $ 850
 20’ x 20’ booth $2,500 $1,675
 Sponsorship $2,500 $1,500
PRODUCT/SERVICE DISPLAYED
PAYMENT: CASH $ CHECK $ CREDIT CARD $
CREDIT CARD TYPE:  American Express  Visa  Mastercard  Discover
CREDIT CARD NUMBER:
EXPIRATION DATE: 3 DIGIT SECURITY CODE
Card Holder Name:
Signature Name:
ALWAYS READY PRODUCTIONS 1256 W. LATHROP RD #213, MANTECA, CA 95336 (209) 915-7479