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Bus169 Kotler Chapter 12
1.
Advertising and Public
Relations
2.
3.
4.
5.
6.
7.
8.
9.
Marketing Communication System
10.
11.
12.
13.
Elements in the
Communication Process
14.
Steps in Developing
IMC
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
Main Decisions
Fig 12.7
34.
35.
Possible objectives
Fig 12.8
36.
37.
38.
39.
40.
41.
42.
Profiles of Main
Media Types
43.
44.
45.
46.
47.
48.
49.
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