1. Can Second Life House Artificial Organisms?

3. Web 2.0: Social Media Databases + Network = Agregation of Content

4. Social Media - People with existing physical relationships use information to share insights and experiences with each other. I.e. facebook - Agregation of interest: impact real life activities I.e. Copy Right law - Asynchronous communication: no simultaneous co-presence - Cartesian mind-body relationship: virtualization of intellectual processes (Shinkle, 2007)‏

5. Communal Media MOO and MUDs= Multi-Object Orientation and multi-user role-playing environments. - Synchronous communication : - People share experiences - relationship exists in the moment - Agregation of interest ==> building of live community Avatar based: users are embodied and represented within a space - Actualization of Technological identity, with real life connections

8. MultiAgent Systems Agent= Artificial intelligence A multiagent system is one that consists of a number of agents, which interact with one-another. Distributed AI: the agents learn together and are becoming social. - Synchronous and asynchronous communication between agents: - Agregation of content and transactions ==> building of synthetic artificial community

9. Paradox Different belief systems are coexisting.

10. ICT

12. Mediated Communication Supports Values Ideology

13. Ideology Ideology is a system of ideas which is tacite to actors; it represents the interests of a specific social class (Weber, 1930). Socio-economy examines economy conditions which produce ideologies. Ideology Organizations that strive for power will try to influence the ideology of a society to become closer to what they want it to be. Political organizations ( governments included) and other groups (e.g. lobbyists) try to influence people by broadcasting their opinions.

14. Control ? Mediated Communication = Tacite representation of Ideology (Weber, 1930, Castoriadis, 1987, Moeglin 2001)‏ Different communication processes give control of value chain to different actors. The ones who have most control over access to messages or can massified their voice can influence the public's societal imageinaries : perception of societal evolution and dominant value system But a new IC technology is not automatically a mass media

15. Cycle of Innovation

16. Hypothesis Second Life is still in the experimental innovation phase, a variety of agents from different communities animated by different ideologies coexists to test the potentials of this technology. - Some actors see virtual worlds as a marketing tool for their products . - Others are trying to establish non dominant social values

17. Cycle of innovation – Experimental Phase

18. Art communities Distribution : - Virtual Arts Alliance (Contemporary Arts)‏ - Art galleries - Sundance (Film), ABC (News) - Archival: Lynn Hershman (New Media Artist)‏ Remediation : machinima Virtualisation of painting (Robbie Dingo)‏ Generative Art

20. Each Group= Different Values Commercial Good Sale of Cultural Products Cultural Worker (Dan Coyote)‏ Galleries Mass Media Public Good Co-creation of Cultural Discourse Cultural agent (Judith Doyle)‏ ( Ars Virtua )‏ Odyssey Art Metropole Art value Artist Institutions Collectives Portfolio Good Sale of Production Skills Freelance creative entrepreneur (Robbie Dingo)‏ Stores Virtual Artists Alliance

21. SL Hybrid Information Economy System - Classic Corporate Economy: Cultural products - Collective Economy: Social activities between participants not for sale - Entrepreneurial Economy: Hyper autonomous social agents

22. Social Interactions = Different frameworks Classic Institutional Top-Down Isolated-Passive 1 way Institutional Personal Marketing Collective Communities of Practice Social Communities N ways Professional Interest Communities Experiential Communities Model Hierarchy Individual Com Social Network Marketing Entrepreneurial Personal Networks Social Networks N ways Professional Personal Word of Mouth Adapted from M. Gensollen (2007, p. 114)‏ Based on different definition of individuals and economy

28. AGI Economy : Cyber Economy The power of AGI to manipulate and create complex decision making instruments . To help human leaders to make sense of the increasingly bogglingly complex world. Economy – micropayments for knowledge (buy knowledge, capability, etc. for your agent)‏ – payment for tuition (send your virtual baby to school, etc.)‏ – companies hire virtual agents as employees . -- Joint Stewardship of Earth.

29. Capitalist Frameworks Classic Competition Liberal Sale of Good and services Top-Down Passive human Collective Collaboration and reciprocity Innovation Knowledge Exchange Communities of practices Autonomous thinker brings experience back to the firm Model Progress Economy based on Hierarchy Worker Entrepreneurial Coopetition Neo-liberal Self-service ICT mediate Worker- client relationship Hyper Autonomous in a social network Human or Machine Adapted from Boltanski & Chappellio, 2001