Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.

1. Welcome to the iHeartMEDIA
Business Trends!

2. Congratulations…you’ve survived some very
tough years. You are the BEST!
What’s Your Strategy?
“Even if you’re on the right track you’ll still get run
over if you just sit there.” Will Rogers
What does YOUR
business future
look like?
How do you
GROW in
today’s economy?
We’re going to
show you today!

3. The Trends and Future of Business
3 Significant Impacts:
1. Trends in Technology
Smart Phones / Devices
Social Media
The Internet
2. Customer Service
3. Trends in Media Today
BUSINESS TRENDS
will help you chart your course!

4. 2005 Papal Inauguration
Pope Benedict XVI

5. 2013 Papal Inauguration
Pope Francis

6. Social Media has Pros and Cons!
Trend # 1 Technology: Social Media
1.5 billion users
Your company’s
hymnal. Electronic
newsletter.
Younger people
interest fading.
Its melted into
sub-groups
diminishing your
marketing impact.
232 million users
Promotes products,
services, events
and offers.
Tweets have a
short shelf life, a
few hours at the
most. 75% are
outside the U.S.
Source: AP 2/14/14
27 million users
Share photos of
things you like with
friends like FB.
68% women.
150 million users
Businesses post
photos and videos.
Younger-edgier
users.
Like Twitter, has a
short shelf life. Not
popular with older
adults.

7. FACEBOOK CANNOT SAVE YOUR BUSINESS!
You must keep it updated or you may look like you’re out of business!
Source: Forrester Research October 31, 2013
“GM Says Facebook Ads Don't Work, Pulls $10
Million Account” Forbes Magazine Headline
56% of Americans have a profile on a social networking site. Edison Res. 2014

8. 70% of teens 13-18 have a smart phone!
Smart Phones = hyper informed/connected!
There are 157 million smart phones in U.S. today!
67% of us start shopping
on one device and continue
on another
52% of time online is
w/smart phone or tablet
$484b in retail sales
projected to $3T in 2020
Anytime/Anywhere
Content on Demand
Source: Google Study March 27, 2014; Pew Research Center’s Internet and American Life

9. Technology Today – Your Website
Source: Google Study March 27, 2014 Pew Research Center’s Internet and American Life
Your Customers Are Already Online
Shopping starts
online
Customers rely on
online sources for
local information
Online shopping
continues in store
90% of consumers
research products
online before
buying
75% search before
or during a shopping
trip
97% use online
media when
researching products
or services locally

10. Trend #2 : Great Customer Service!
•64% of respondents say
they left a store w/in the
past 12 months because
of bad customer service!
•67% hung up on customer
service w/out having had
their problem addressed!
•70% of consumers report
they would spend 20%
more with companies that
gave them great customer
service!
Train your staff to know
what great customer
service can mean to you!
Source: Consumer Reports (40,000+ respondents)

11. WIN Loyalty and You BUILD
Sales and Profits!
Northwestern University Center for Retail Mgt
• 12-15% of a company’s most
loyal customers contribute
55-70% of total sales.
• “Very Satisfied” Customers
are 6x more likely to buy again
than “Satisfied” Customers!
Harvard Business Review Study
• Increasing customer
loyalty 1% is equal to
reducing costs
by 10%.
Bain Consulting

12. Consumers Continue to Spend Even
During Downturns
“It’s not that people don’t spend money during tight recessionary
times – it’s that they spend it more carefully. Your challenge is to
ensure they think of you and your business as one of the places
they’ll get real value for their dollars spent”
Business Week

13. It All Starts With Awareness
“Your website, Facebook, email blasts and
YouTube videos will not work the way they
should until you create AWARENESS. You
must create awareness.”
David Bohan
Bohan Marketing Group

14. Generation Y - Millennials
Buying Power: $270 Billion today, $1.4 Trillion by 2020
Age 17-35 • 82 million
Confident, connected and open to change.
Use 4 or more digital devices each day
Conservative & Frugal with money
80% buy lowest price and are not
Brand loyal
Will make up 75% of workforce in
just 10 years!
50% watch TV from Laptop
28% from a tablet
22% watch TV from a smart phone
(no local ad insertions)
SDL Survey Jan 2015; Yahoo research 2014; USA Today 1/11/15

15. Generation X
Buying Power: $1.7 Trillion
Age 36-50 • 41 million
All about Attitude, Value and Ambition
LOVE smart phones, DVRs & Ebay
Witnessed the introduction of computers
cell phones and the Internet.
Tend to marry later in life therefore
have more disposable income to spend
on housing, family and fun.
Entering their peak years of earnings
and acquisitions.
Savvy consumers that have a keen
understanding of media and marketing
Values a good brand over a designer label.
The MTV Generation
Source: Comscore.com Stacy Downs, McClatchy Corp

16. Baby Boomers
Age 51-70 • 78 million
Source: Comscore.com Stacy Downs, McClatchy Corp, Bureau of Labor Stats
Boomers hold 70% of all
disposable income in U.S.
62% of ALL new cars will be
purchased by a Boomer.
Despite many are retired, still
have annual incomes 55% higher
than younger adults.
Account for 80% of the travel
industry spending.
#1 Consumer for Healthcare
Responsible for 50% of all
consumer spending, yet only
5% of ads target them.
Spend $2.9 trillion!
Buying Power: $3 Trillion

17. How Can I Be Successful Now?
Determine Your
Unique Selling Proposition
What do you do best? What sets you
apart from your competition that will
help you build a base of loyal
customers?
Get to a TOP THREE with your “U.S.P.”
Use your company slogan everywhere!
“The in-person
experience is the
ultimate advantage
of the small
business and how
they can beat the
online and big box
competition.”
John Jantsch

18. It’s all about branding
to the 98%

19. Trend #3: Media in the
Columbia Market:
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
690,222 Listen to
iHeartMedia stations
every week in Columbia
961,000 – Population 86% of
consumers buy
from one of the
top three
businesses they
think of in any
given category.
#4,5,6,7 in a
category fights
over the
remaining 14%.
Only 2% of the
population is
ready to buy any
product on a
given day.
66,105 – The State
(Sunday Circulation)

20. “The future of the Newspaper Industry
has never been more bleak”
Financial Times
“America’s fastest shrinking industry,” Council of Economic Advisors
Industry wide NP revenues fell 58% from 2007 to 2013, according to
The Newspaper Association of America
New York Times Corp bought Boston Globe in 1993 for $1.1 billion
sold it 8/2/13 to Red Sox owner John W. Henry for $70 million
After a profit of $109m in 2002, Washington Post lost $54m in 2013
and over $34 million in the first qtr. 2014!
Source: Wall Street Journal 5/3/14

21. DIRECT MAIL
YELLOW PAGES
IS VANISHING
39% of their revenues
have vanished as local
businesses shift
spending to the Internet
•Low Response – 2-3%
•Only 44% opened last year!
•Future is in doubt!
“We must consider
banning delivery
of Yellow Page Directories to
save our environment!”
President Board of Supervisors San Francisco

22. Even TV has been affected by
new trends in technology!
“62% of corporate marketers
think TV is LESS effective
than it was just a few years
ago”
Half of all network viewing
done by 50+. Millennials not
reached by network TV.
USA TODAY, Ed Baig, 1/11/15
Why is TV less
effective for
advertisers today?
Association of National Advertisers
1.Multi-tasking
• Social Media, Texting
• Shopping
2.We look at our smart
phones 150x per day!

23. THE DVR… and CO-VIEWING!
52% of all households
have at least one DVR!
50% of Prime Time shows
are DVR’d or Time Shifted
Peter Svensson, Associated Press; Mike Hess, VP CARAT; Journal of Mkt Communications
Co-Viewing
The presence of another that
distracts the Co-Viewer’s
attention from the screen.
• Reduces ad recall to 43%
• Channel surfing: 45%
• Fast-forwarding reduces ad
recall to just 6%
A-la-carte programming
is the future.

24. Source: TVGuide; Arbitron Edison Infinite Dial: 2013
4% 6%
9%
81%
4%
6%
9%
81%
Usually watch the
commercials
Some of the times
Most of the times
Almost every time
commercials come on
“How often do you fast-forward or skip through the commercials when
you watch time-shifted programming recorded from your DVR?”
Base: Total Population 12+ and Have a digital video recorder and
watch time-shifted TV at least half the times TV is watched

26. Introducing a new,
ground-breaking
Media Platform
• It is LARGER in America
than Facebook!
• 243 million Americans are
plugged into it every week!
• Proven to be the BEST platform
at promoting digital media to
multi-tasking consumers!
• Promotes local brands
and generates customer
buy in!
• Gets inside businesses daily!
• The ORIGINAL social medium!
Radio

27. Stan Freberg

29. RADIO! TECHNOLOGY
“Marketers need to
reevaluate Radio,
the world’s most
popular medium.”
ADVERTISING AGE 9/30/13
“The iPod, Internet,
Satellite Radio and
Smart-Phones are NOT
negatively impacting
local radio listening.”
Source: Arbitron / Nielson Comparative Study

30. 1. The ORIGINAL mobile medium
2. #1 media used before the point
of purchase
3. Delivers you the AT-WORK
consumer you’ve been trying
to reach!
RADIO IS THE FAVORITE
ADVERTISING OPTION….
For the
TELEVISION
INDUSTRY!
Mixpo/Promax BDA Survey
7/24/2014
WHERE will YOU put your Money?

31. Get Heard. Be Loved.

33. Live TV1 Internet3Radio2
4:18
2:21
2:42
Sources: (1) Nielsen, The Cross-Platform Report, Q3 2013, Average Time Spent per Person Per Day, P2+. (2) RADAR 119, December 2013, M-Su 12m-12m Average Daily TSL (hh:mm) per Listener, P12+
(3) comScore Media Metrix, October 2013, multi platform universe, Average Daily Minutes per Visitor, P2+
Average Time Per User Per Day (HH:MM)
Radio Remains One Of The Three
Mass Market Media In The U.S.

34. Source: RADAR 117, June 2013, M-Su 6a-Mid Weekly Cume
Percentage Of U.S. Population in Each Demographic Using Radio Every Week
M25-54
Emp.
92%
A18-49
Col. Ed,
HH $75k+
95%94%
W25-54P12+ P25-54P18-34
94% 95%
AA/Blk
18-49
Hisp.
18-49
95%92%
P35-64
93%95%
…For All Demographics

35. Source: Broadcast TLH- Nielsen Audio, Act 1, Feb’14 M-S 6a-12a, P12+; Digital Streaming TLH –Triton Audio, Jan’14 M-S 6a-12a
EstimatedRadioListening
(Billionhoursperyear)
0
50
100
150
200
Digital Streaming
(including pureplay
streaming services
such as Pandora)
Broadcast
Radio
9.9%
90.1%
186 Billion Hours
Digital Is Almost 10% Of All Radio Listening

36. On-Air Talent Have Deep Connections
With The Audience
Perceive a DEEP
CONNECTION with a
favorite radio personality
82%
Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L.

37. They Have Great Influence
Source: “Power of Personality” Study 2014
Value Their OPINION and
PERSPECTIVES
63%

38. They Impact Consumer Behavior
Considered or
PURCHASED A PRODUCT
recommended by their
favorite personality
47%
Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L.

39. Why Radio?
48%Of consumer purchases
are DECIDED 30 minutes
or less BEFORE purchase.

40. We Are More Mobile Than What Is Called “Mobile”
In Home Versus Out Of Home Media Consumption
34%
66%
AM/FM Radio
In Home Out Of Home
62%
38%
Mobile Web/App
In Home Out Of Home
Source: USA Touchpoints 2013.2. A18-64. Distribution of AVG Weekly Minutes

41. We Are Mobile At Scale,
Aligned With Key Purchase Moments
Weekly Out of Home Media Reach by Hour (P18-64)
0
5
10
15
20
25
30
35
6a 7a 8a 9a 10a 11a 12p 1p 2p 3p 4p 5p 6p 7p 8p 9p 10p 11p
(%Reach)
Shopping
Broadcast Radio
Internet
Live TV
Mobile
Social
Source: MBI Touchpoints , 2013.2. NET full week reach . Among A 18-64. Mobile includes Web and Apps.

42. Radio Is The Closest Mass Medium To The Sale
Activity Half Hour Before Arriving at Store
AM/FM Radio 49%
Outdoor 21%
Live TV 12%
Newspaper 8%
Mobile* 6%
Magazine 3%
Internet* 6%
Source: 2013 Arbitron Inc and Edison Research
Base: Visited a Supermarket, Department Store, Retail Shop or Restaurant in Past 24 Hours
*To Look Up Price/Product Information

43. A breakthrough collaboration between Nielsen Audio,
NCS, Media Monitors and various media partners to
create the first single-source ROI tool for measuring
actual purchases after exposure to a radio campaign.
LISTENING DATA SHOPPING DATA RADIO ROI
What Is Radio ROI?

44. …an ROI double that of even the best results
from many recent digital or TV media.”
“

45. More Live Programming Than Any Media Company
Number of Hours of Live Programming Per Year
3,500,000
6,523 5,962 2,430
Source: iHeartMedia: CORE ; ESPN, CNN, NBC: Nielsen Npower Schedules Jan-Dec. 2013

46. iHeartRadio Is The Digital
Focal Point For iHeartMedia
Music And Radio. All In One Free App.

47. 97.0
85.0
25.4
9.5
3.5 3.4 1.5 1.4 1.0 0.7
We Are The Digital Leader
Monthly Digital Uniques (Millions)
Source: iHeartRadio: Internal Reporting, PC+Mobile, May 2014 comScore Media Metrix, May 2014 multi-platform universe.
97.0

48. NUMBEROFNEWREGISTEREDUSERS
NUMBER OF DAYS UNTIL 50 MILLION REGISTERED USERS
PANDORA
1,735 DAYS
FACEBOOK
1,335 DAYS
TWITTER
1,096 DAYS
iHEARTRADIO
1,008 DAYS
NETFLIX
1,345 DAYS
50 MILLION
Source: Twitter: http://creativityandinnovation.blogspot.com/2011/09/can-google-plus-disrupt-facebook-and.html; Facebook: http://finance.yahoo.com/news/number-active-
users-facebook-over-years-214600186--finance.html ; Netflix: Q2’14 Financial Statement ;Pandora: http://blog.pandora.com/2010/04/01/50000000/
Even Faster Than Facebook Or Twitter
iHeartRadio Is The Fastest Music Service
To Reach 50 Million Registered Users

49. Aided Awareness (Among Total)
46%
52%
54%
62%
68%
63%
69%
Source: Ipsos, iHR Brand Tracking, September 2012-July 2014 Base: 13-49
Q. Regardless of whether or not you mentioned them earlier, please indicate whether or not you have heard of the following online streaming radio or music sites / services
Brand Awareness Growth In Three Years

50. Digital Is Still Small But Growing
Total Listening Hours: Broadcast/Digital
Broadcast
96%
Digital
4%
Note: Premiere included
Sources: Broadcast: ACT 1, Fall 2013 Nielsen Audio, M-Su 12m-12m, All CCME Stations, Nationwide, Monthly TLH. Includes data for non-CCME Premiere programming .
Digital – Triton Internal, Oct.-Dec. 2013, CC Digital Monthly TLH

51. Social Media Leader
Number of Facebook Likes/Twitter Followers (Millions)
58.5
9.5 7.2 5.9
2.0 1.8
Source: Facebook/Twitter. Iheartmedia count: as of August 1 2014; competitive set: count as of August 20, 2014. May include some duplication
1 Includes iHeartMedia stations monitored, 20 of iHeartMedia top personalities and iHR total Facebook fans/Twitter Followers count.

52. 11.8M
9M
6.2M 6.2M 6.1M
25.8%
18.5%
66.3%
36.9%
91.8%
Likes (in millions)
Percent Engagement
And The #5 Media Brand On Facebook In 2013
Top Five Facebook Media Brands in U.S.
Source: Socialbakers December 2013, U.S. only

53. Why Radio Divider
Who Is iHeartMedia Columbia?
• 682,959 Monthly Listeners
• 6 Local Radio Station Brands
• 6 Locally-Branded Websites
• Social Media
• Local Events

54. Massive Reach
Combined weekly listeners of iHeartMedia
Columbia would fill Williams-Brice Stadium to
capacity OVER 9 times!!!

55. iHeartMedia Columbia Connects
iHeartMedia connects with enough consumers weekly to fill Williams-Brice Stadium OVER 8 TIMES!!!
Clear Channel Atlanta Social Media figures as of 10/30/14
A Great Audience
On-Air Cume
Listeners
Unique
Visitors
Email
Database Facebook Twitter
Desktop
Streaming
Cume
Mobile
Streaming
Cume Totals
97.5 WCOS 155,400 25,987 32,609 19,357 2,371 3,647 10,547 249,918
104.7 WNOK 158,500 14,986 25,700 12,141 3,181 3,945 13,120 231,573
96.7 STEVE-FM 74,400 3,745 2,576 3,831 386 1,745 4,023 90,706
560 AM WVOC
63,400 9,456 2,953 1,602 735 4,579 8,695 91,420
Fox Sports
Radio 1400 5,500 3,864 509 1,009 516 2,247 5,697 19,342
Totals 457,200 58,038 64,347 37,940 7,189 16,163 42,082 682,959

56. Michael J
7pm – Midnight
The Morning Rush
5:30am – 9am
CORE ARTISTS
Carrie Underwood– Tim McGraw – Jason Aldean – Keith Urban – Brad
Paisley – Kenny Chesney–Lady Antebellum– Taylor Swift
WHO IS THE WCOS LISTENER?
* Columbia’s country music fans
* College Educated
* Majority are employed full-time
* Affluent males and females
* 173,600 on-air listeners weekly
* 15,216 listeners via monthly
* And this vibrant audience spends more over $1 Billion annually in area retail stores!
Call letters: WCOS-FM
Format: Country Power: 100,000 watts
Frequency: 97.5 FM Website: wcosfm.com
Kix Layton
9am -2pm
Andy Woods
2pm-7pm

57. Ace & TJ
6am – 10am
CORE ARTISTS
Katy Perry – Miley Cyrus – Ke$ha – Onerepublic – Bruno Mars –
Justin Timberlake – Eminen – Imagine Dragons
WHO IS THE 104.7 WNOK LISTENER?
* College Educated
* Majority own their own home
* Majority female listeners
* 171,100 on-air listeners weekly
* 20,823 listeners via monthly
Call letters: WNOK-FM
Format: Top 40 & Pop Power: 100,000 watts
Frequency: 104.7 FM Website: wnok.com
Greg Applebee
2pm-7pm
Katie Sommers
7pm-midnight
Ryan Seacrest
10am-2pm

58. CORE ARTISTS
Rolling Stones – Michael Jackson – Queen -- Aerosmith
Eric Clapton – Mariah Carey – Bruce Springsteen --
Madonna
WHO IS THE STEVE-FM LISTENER?
* Columbia’s “At Work” station
* College Educated
* Affluent males and females
* 69,900 on-air listeners weekly
* 6,521 listeners via monthly
Call letters: WLTY-FM
Format: Mix & Variety Power: 9,000 watts
Frequency: 96.7 FM Website: steve-fm.com

59. Call Letters: WXBT-FM
Format: Hip Hop & R&B
Frequency: 100.1 FM
Power: 5,900 watts
Website: www.thebeatcolumbia.com
Who is the Target Listener?
- Adults 18-49
- Columbia’s hip hop fans
- Affluent males and females
- Club owners
- College Educated
- Majority are employed full-time
Core Artists:
Usher, Drake, Kayne West, Rihanna, Trey Songz, Rick Cross,
Chris Brown, Lil’ Wayne
TuTu
M-F 2p-6p

60. Rush Limbaugh
12p-3p
WHO IS THE 560 WVOC LISTENER?
* Columbia’s Only News/Talk station
* College Educated
* 43% of listeners have household income of $75,000+
* Majority own their own home
* 54,300 on-air listeners weekly
* 8,902 listeners via monthly
Call letters: WVOC-FM
Format: News Talk Power: 5,000 watts
Frequency: 560 AM Website: wvoc.com
Gary David
6a-9a
Sean Hannity
3p-6p
Glenn Beck
9a-12p
Mark Levin
6p-9p

61. Reynolds and Gunter
WHO IS THE TEAM LISTENER?
* College Educated
* Majority household income of $75,000+
* Majority own their own home
* 17,000 on-air listeners weekly
* 4,338 listeners via monthly
Call letters: WCOS-AM
Format: Sports Talk Power: 5,000 watts
Frequency: 1400 AM Website: FoxSportsRadio1400.com
M-F 3p-6p

62. iHeartRadio Is The Digital
Focal Point For iHeartMedia
Music And Radio. All In One Free App.

63. Mobile Tablet In-Dash
iH e a r t R a d i o . c o m
Android iPhone
BlackberryWindows Phone 8
Kindle Fire
Xbox 360
Sonos
Vizio
Connected
TVs & Remote
Controls
Google TV
iPad
Bose SoundTouch
HP
Toshiba
Sony
Yahoo!
Microsoft
Surface
Roku
Samsung
Smart TV
Online Mobile Laptop/Tablet In-Dash In-Home Wearables
Samsung Gear 2
Amazon Fire
TV
Samsung Shape
Samsung
ATIV
Android Wear
iHeartRadio Platforms

64. Connecting Fans to the Content They Love
Anytime, Anywhere

65. Get Heard. Be Loved.
For more information, contact Ron Hill, Vice President & Market Manager, iHeartMedia Columbia SC
Office: 803-343-1076 Mobile: 803-719-7833 Email: RonHill@iHeartMedia.com