Sulfate Free shampoo

1. The Art of Balance
The Art of Balance
Treato
Family
SLS Free
Paraben Free
Treato Serum
INDICATIONS
Frizzy & Dull Hair- Damaged Hair & Split Ends - Usual Styling
Utilization
Dispense 3-4 pumps into hands apply evenly on damp or dry hair.
REFERENCES
1- Rajput R et al. Understanding Hair Loss due to Air Pollution and the Approach to Management.ISSN. 2015, 5:1 volume 5.
2- Maria Fernanda Reis Gavazzoni Dias. Hair Cosmetics: An Overview. Int J Trichology. 2015 Jan-Mar; 7(1): 2–15.
18 Abou El Ataheya st., extension of Abbas El Akkad,
infront of International Park, 11th floor, Cairo, Egypt.
+202 2273 2410
info@infinitypharm-eg.net
www.infinitypharm-eg.net
Environmental pollutants ,sun exposure & chemical dyes play an
important roles on the hair follicle cells, leading to increased hair
shedding, Air pollution can contribute to scalp irritation, redness,
itching, excessive sebum secretion,dandruff, pain in the hair
roots & hair loss.(1)
Treato Serum... A silicone based formula that contains 98.1% Silicone Oil which protects
the hair from environmental damage and provides hair moisture and heat protection.
Anti-Frizz & Protective Effect (2)
(SILICONE OIL - SNAKE OIL)
Treato Serum …Protects against free radicals
& environmental pollutants by sealing the hair
cuticle and prevents moisture loss.
Treato Serum …Corrects cracks of hair follicle,
reduces frizz hair and prevents hair tangles
& coarseness.
70
60
50
40
30
20
10
0
Treated Hair with Treato Anti-FrizzUntreated Hair
Smoother&LessFrizz
Hair Growth Stimulator
(JOJOBA OIL- OLIVE OIL- ROSEMARY OIL- VITAMIN E)
...Treats chemically and heat damaged
hair imparting a healthy & natural shiny look.
...Nourishes hair shaft via supplying
the scalp with essential oils.
Treato Serum
Treato Serum
Treato Family...Balances Protein & Moisture in Hair.

2. The Art of Balance The Art of BalanceTreato Shampoo
INDICATIONS
Damaged & Exhausted Hair - Frizzy & Dull Hair - Hair Breakage & Split Ends.
Utilization
Apply Treato shampoo to damp hair, gently massage the scalp and roots
with fingertips, leave in 3 minutes, rinse thoroughly.
REFERENCES
1- Xuemei Tong, and Pierre A. Coulombe; Keratin 17 modulates hair follicle cycling in a TNFα-dependent fashion, March 13, 2006.
Hair breakage and fragility are a large problem for many
patients as well as a treatment challenge to the dermatologist.
Understanding the factors that lead to acquired hair shaft
fragility and breakage is paramount to recommending
appropriate treatment to affected patients. African or Black
hair is known to be more affected by breakage with easily
observed fragility.
- Surface Action.
- Filling in imperfection.
- Protecting the hair fiber.
- Penetration deep into
the cortex.
- Internal Cement strengthing
and restructuring the fiber.
Internal
Reconstruction
Resurfacing
Action
Strengthening & Repairing Effect (1)
(KERATIN - COLLAGEN - SHEA BUTTER - MINK OIL)
Treato Shampoo… Repairs damaged hair by rebuilding
broken bonds & leaves the hair elastic, flexible & soft with
a naturally vibrant shine.
Maintaining A Healthy Shaft
(NON IONIC SURFACTANT)
Treato Shampoo...cleanses,clarifies hair & remove pollutants
with maintaining a healthy cuticle.
Treato Shampoo… Hydrates,moisturizes the hair & gives
it the healthy look.
Treato Conditioner
INDICATIONS
Damaged & Exhausted Hair - Frizzy & Dull Hair - Hair Breakage & Split Ends.
Utilization
After shampooing, leave in 3 minutes and rinse. then use Treato serum,
leave in hair and style as usual.
For best result, use Treato Conditioner after Treato Shampoo.
REFERENCES
1- Christian Hartung, et al. Reduction of hair breakage with conditioning benefits. Personal care, Nov 2011.p 75:79.
Hair Conditioners are used to decrease friction, detangle the hair,
minimize frizz and improve combability.
Intensive Moisturizing Effect
Treato Conditioner ... Softens and moisturizes the hair strands,
makes it easy to comb.
Protective & Anti Frizz Effect (1)
Treato Conditioner … Seals the cuticle & enhances shine,
smoothness and manageability.
0
20
40
60
80
100
120
Control After 6 Wash
Treato Conditioner Ingredients Acts As A Protective Layer Preventing Hair Breakage
Fig 2: Sensory Assessment of hair tresses. Various % Silicone Quatermium-22
in conditioner rinse formulation.
88%
Heat-Damaged Hair
A
Shampoo + Rinse-off Conditioner
Colored Hair
Shampoo + Rinse-off Conditioner
AB B
Fig 1: Shows The Effect of Treato Shampoo & Conditioner On the Signs of Damage & Protect Hair Color.
(A): Non Dow corning Formula, (B) Treato Formula that contains Dow Corning