Entrepreneurship market survey CBSE class 12 project. Market survey

1. ENTREPRENEURSHIP
PROJECT
MARKET SURVEY
2016
AMAL ALEX JOJI
SHARJAH INDIAN SCHOOL
XII E
9

3. Bottled water is drinking water (e.g., well water, distilled
water, mineral water, or spring water) packaged in plastic or glass water
bottles. Bottled water may be carbonated or not. Sizes range from small
single serving bottles to large carboys for water coolers.
Bottled mineral water contains up to four times as much calcium and
magnesium as regular tap water. One study found that people whose
drinking water was low in magnesium were able to lower their blood
pressure by drinking a liter of mineral water every day. Of course, there
are other ways to get magnesium.
The first bottled water was actually sold at springs and spas not as
refreshment but for health reasons. These bottles of water were sold
beginning in the late 1767. In 1856, Saratoga Springs in New York was
bottling over 7 million bottles of mineral waters for medicinal purposes.
Wyeth's original water bottle patent.
About 55 percent of bottled water in the United States is spring water,
including Crystal Geyser and Arrowhead. The other 45 percent comes
from the municipal water supply, meaning that companies, including
Aquafina and Dasani, simply treat tap water—the same stuff that comes
out of your faucet at home—and bottle it up.
Although vessels to bottle and transport water were part of the earliest
human civilizations,[1] bottling water began in the United Kingdom with
the first water bottling at the Holy Well in 1621.[2] The demand for
bottled water was fueled in large part by the resurgence in spa-
going and water therapy among Europeans and American colonists in
the 17th and 18th centuries.[3] The first commercially distributed water
in America was bottled and sold by Jackson’s Spa in Boston in
1767.[4] Early drinkers of bottled spa waters believed that the water at
these mineral springs had therapeutic properties and that bathing in or
drinking the water could help treat many common ailments.[3]

4. The popularity of bottled mineral waters quickly led to a market for
imitation products. Carbonated waters developed as means for
approximating the natural effervescence of spring-bottled water, and in
1809 Joseph Hawkins was issued the first U.S. patent for “imitation”
mineral water.[5] As technological innovation in nineteenth century
lowered the cost of making glass and improved production speed for
bottling, bottled water was able to be produced on a larger scale and the
beverage grew in popularity.[4] Bottled water was seen by many as a
safer alternative to 19th century municipal water supplies that could be
contaminated with pathogens like cholera and typhoid.[6] By the middle
of the century, one of America’s most popular bottlers, Saratoga
Springs, was producing more than 7 million bottles of water annually.[4]
In the United States, the popularity of bottled water declined in the early
20th century, when the advent of water chlorination reduced public
concerns about water-borne diseases in municipal water
supplies.[4] However, it remained popular in Europe, where it spread to
cafes and grocery stores in the second half of the century.[6] In
1977, Perrier launched a successful advertisement campaign in the
United States, heralding a rebirth in popularity for bottled
water.[4] Today, bottled water is the second most popular commercial
beverage in the United States, with about half the domestic consumption
as soft drinks.[7]

5. STRENGTH
WEAKNESS

6. Threats
Opportunity

7. MARKET SURVEY
PRODUCT: Mineral Water Bottles
Name:
Age:
Gender:
Occupation:
QUESTIONNAIRE
1. Do youdrinkbottledmineral water?
0 Yes 0 No
2. How manybottlesof mineral watertodoyou consume onan average day?
0 2-3 0 4-5 0 5 and above
3. Where do yougetyour bottledwaterfrom?
0 Vendingmachines 0 Shops/Stores 0 Employers 0 Other
4. How doyou source drinkingwaterforyourhouse?
0 Tap water 0 5 Gallonrefillable tank 0 1 Litre/500ml bottles
5. Do youget refillable waterbottleswithyou?
0 Yes 0 No
6. How importanttoyou isthe brand of the bottledmineral wateryoubuy?
0 Veryimportant 0 Quite Important 0 Unimportant
7. What do youthinkisthe bestfeature inthe brandof mineral wateryoubuy?
0 Loyalty 0 Healthconcerns 0 Taste 0 Others
8. How informedwere youof the environmental impactof plasticbottlesbefore takingthis
survey?
0 Veryinformed 0 Quite informed 0 Uninformed
9. What size of bottledmineral wateryoubuynormally?
0 500ml 0 1 litre 0 1 gallon
10. I am satisfiedwiththe mineral waterproductsthatare available inthe market.
0 Stronglyagree 0 Disagree 0 Neutral 0 Agree

8. Do you drink bottled mineral
water?
Yes No
11. How doyou perceive the existingmineral waterbottle brandsintermsof satisfaction?
0 VerySatisfactory 0 Satisfactory 0 Less Satisfactory 0 Not at all
12. Whichfactor wouldyoulike tobe changedamong mineral waterbottles?
0 Bottle size 0 Water quality 0 Packaging 0 Availability
13. What will youpreferinyourmineral waterbrandbetween2if offeredforsame price?
0 Quality 0 Quantity
14. Of which size do you findthe most useful?
0 500ml 0 1 liter 0 5 gallon
15. Drinking water is essential forthe human body. Ifattaching a timer of hourly intervalsisput
up, which isindicatedby a small flagpopping out, how useful isit?
0 Very useful 0 Not so useful 0 Not useful at all
ANALYSIS :
1. Oo you drink bottled water?
Out of the 25 people I surveyed, all of them responded with yes.
2. How manybottlesof mineral waterdoyouconsume onan average day?

9. Amongthe 25 people,17people consume 1-3bottles,7people 4-5bottlesand1 consume 6 and above
perday.
3. Where do yougetyour bottledwaterfrom?
Among the 25 people surveyed, 22 people use Shops/Stores, 1 use Employers and 2 use other sources.
Sales
1 to 3 4 to 5 6 and above
0
5
10
15
20
25
Vending Machines Shops/Stores Employers Others
Chart Title
Series 1 Series 2 Series 3

10. 4. How doyou source drinkingwaterforyourhouse?
Amongthe 25 people surveyed,19use 5 gallonrefillable tank,4use waterpurifiersand2 use 1
liter/500ml.
5. Do youget refillable waterbottleswithyou?
Out of 25 people,18 use refillablewaterbottlesand7don’tuse.
0
2
4
6
8
10
12
14
16
18
20
Water Purifier 5 Gallon Refiallble
tank
1 Litre/500ML
Chart Title
Series 1 Series 2 Series 3
Column1
Yes No

11. 6. How importanttoyou isthe brand of the bottledmineral wateryoubuy?
Amongthe 25 people,14 people finditquite important,10people finditveryimportantand1
finditunimportant.
7. What to do youthinkisthe bestfeature of the bottledmineralwateryoubuy?
Among25 people,1findloyaltyasthe bestfeature,14 findhealthconcerns,8people findtaste
and 2 people findothersasthe bestfeature.
Very Important Quite Important Unimportant
0
2
4
6
8
10
12
14
16
Loyalty Health concerns Taste Others
Chart Title
Series 1 Series 2 Series 3

12. 8. How informedwere youof the environmental impactof plasticbottlesbefore takingthis
survey?
Among25 people,8people are veryinformed,13people are quite informedand4 people are
uninformed.
9. What size of bottledmineral wateryoubuynormally?
Among25 people,12people buy500ml bottles,5people buy1 litre and8 people buy1gallon
normally.
0
2
4
6
8
10
12
14
Very Informed Quite Informed Uninformed
Chart Title
Series 1 Series 2 Series 3
500ML 1 litre 1 gallon

13. 10. I am satisfiedwiththe mineral waterproductsthatare available inthe market.
Among25 people,11people stronglyagree,6people are neutral and8 people agree.
11. How doyou perceive the existingmineral waterbottle brandsintermsof satisfaction?
Among25 people,3people finditverysatisfactoryandthe remainingfinditsatisfactory.
12. Whichfactor wouldyoulike tobe changedamong mineral waterbottles?
0
2
4
6
8
10
12
Stongly agree Disagree Neutral Agree
Very Satisfactory Satisfacotory Less Satisfactory Not at all

14. Among25 people,6prefertochange bottle size,9 people prefertochange waterquality,9people like
to change the packagingand 1 wantsmore availability.
13. What will youpreferinyourmineral waterbrandbetween2if offeredforsame price?
Among25 people,22opt qualityandthe remaininggoesforquantity.
0
1
2
3
4
5
6
7
8
9
10
Bottle size water quality Packaging Availablity
0
5
10
15
20
25
Quality Quantity
Chart Title
Series 1 Series 2 Series 3

15. 14. Whichsize do youfindthe mostuseful?
Among25, 13 people find500ml the mostuseful,followedby5 people for1litre and 7 for 5
gallon.
15. Drinking water is essential forthe human body. Ifattaching a timer of hourly intervalsisput
up, which isindicatedby a small flagpopping out, how useful isit?
Sales
500ml 1 litre 5 gallon

16. Among 25 people,16 find it very useful,8 people notso much and 1 not at all useful.
0
2
4
6
8
10
12
14
16
18
Very Useful Not so useful Not useful at all