Project Management, Stakeholder management

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Stakeholder Analysis
Ying Chu
Email: cy_yn@163.com
2014-6-6

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Stakeholder Analysis Process
• Stakeholders Identification
• Stakeholder Analysis
• Stakeholder Management Plan
• Stakeholder Engagement

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Stakeholders Identification

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What is stakeholder
• A stakeholder is anybody who can affect or is affected by
an organization, strategy or project. They can be internal
or external and they can be at senior or junior levels.
• Stakeholders are crucial to the success of your
project.
• Neglect them and they will actively work against you.
Manage them well and they will actively promote you and
your project. The first step in stakeholder mapping is to
identify your stakeholders. Get your project team together
and list everybody that you can think of who is, or will be
affected by the project.

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How to identify your stakeholders

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OGC Category 1- Mind Map

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OGC Category 2

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Stakeholder Analysis

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Stakeholder Analysis Strategy

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Influence lines Techniques Examples

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Basic Stakeholder Analysis Techniques

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Stakeholder Planning and Management

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Identify Win-Win Strategy

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Stakeholder Engagement: Develop the
communication and reporting plan
• Using the information you have gathered in the previous steps
write a communication and reporting plan that documents:
• the information requirements;
• frequency of communication;
• communication provider;
• and channel of communication for each stakeholder.
• Make use of your existing reporting structure to manage and
communicate with your key stakeholders and don't forget to
make use of technology e.g. webinars, video conferencing,
internet, intranet.
•
• Existing company communications are also worth considering.
Updates on your project will receive a higher profile if they
appear in the company magazine, and you will get your
message distributed for free.

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Stakeholder Engagement

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Choosing the stakeholder engagement approach

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Stakeholder Engagement approaches

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Stakeholder Engagement Strategy contents
• Purpose of the document: Explain that for projects to be successful a clear
understanding of the stakeholders and an engagement strategy for managing
them is essential.
•
Project background: A high level overview of your project or programme.
Mention the project's business objectives, key deliverables, budget and
timescales.
•
Introduction: Briefly explain how you carried out your stakeholder analysis and
give an overview of the contents of your stakeholder engagement plan.
•
Stakeholder analysis and engagement plan: Insert your completed stakeholder
analysis here.
•
Stakeholder communication plan: Insert your completed communication plan in
this section.
•
The stakeholder list: Include the full list of stakeholders that you identified. This
section is probably best as an appendix.

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Thank you!