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Personal branding for BIS 3233

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Amanda Clay Powers
Amanda Clay Powers

Putting Social Media To Work: Personal Branding and Your Career

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PUTTING SOCIAL MEDIA TO WORK: PERSONAL BRANDING AND YOUR CAREER A M A N D A C L AY P O W E R S VIRTUAL REFERENCE PROJECT MANAGER SOCIAL MEDIA LIBRARIAN M I S S I S S I P P I S TAT E U N I V E R S I T Y LIBRARIES APRIL 5, 2012
SOCIAL MEDIA = THE NEW RÉSUMÉ??? YES! and Sort of…
FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU
FACT: YOUR REPUTATION MATTERS 75% of companies have policies that require review of reputational data 79% of recruiters and HR professionals are looking Crosstab Market Research Report for Microsoft January 2010
Mashable.com 2012
Reppler.com 2011
Crosstab Market Research Report for Microsoft January
FACT: THERE ARE SOME PROBLEMS
FACT: YOU CAN TAKE ADVANTAGE OF THIS • Be Consistent and Unique in Branding • Bend Google to Your Will: Try Google+ • Create a Public View on Facebook • Create a Professional Twitter Account • Consider a Personal Website • Get SEO to Work for You
“SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK 43% from LinkedIn 32% from Twitter 25% from Facebook Marketwire.com 2011
FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA 18.4 Million Americans credit 10.2 Million Americans credit 8.0 Million Americans credit Marketwire.com November 2011
FACT: SOCIAL MEDIA CAN GET YOU A JOB (MAYBE) Personality Professional qualifications Creativity Communication skills Well-rounded Comments from others 2009 Harris Interactive Study for CareerBuilder.com
FACT: YOU CAN MAKE IT WORK FOR YOU
CLEAN IT UP—TOOLS ARE OUT THERE Socioclean.com  Free in part  Facebook and Twitter  IDs from Specialized Dictionary  Targeted removal of individual problems  Needs to be Customized  Can be slow Exfoliate app for Android (FB)  Free  Can be slow  Only for Android  Removes by time period or or type
FACT: YOU CAN DO IT YOURSELF Facebook  Clean up Timeline  Make Friend Lists  Adjust Privacy Settings Twitter  Make Twitter Private  Obscure Your Name/Handle  Go Through By Tweet  Create a Professional Twitter Accout LinkedIn -- Shouldn’t need to!
FACT: IT’S NOT JUST HIRING EITHER 24% have disciplined an employee for activity on social networks 25% are actively monitoring activity 40% are passively monitoring activity Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
FREEBIE: IT’S MORE THAN JUST SOCIAL MEDIA Employers Disregard Candidates Because of Email Content Candidate used emoticons Candidate used text language in an email or job application Email Still Matters 2009 Harris Interactive Study for CareerBuilder.com
SO WHAT IS THE NEXT STEP? Your Online Presence IS Your Interview
FACT: YOU CONTROL YOUR IMAGE • Pick a Brand Name for Yourself & Create an Email Account • Start Using It and Show Off Your Talent(s) • Google Plus • LinkedIn • Investigate Your Industry • Twitter • Facebook • Pick Your Move • Add Social Media That Works for You • Demonstrate Expertise • Network
CITED Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009. Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009. Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010. Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social- media-age/. January 2012 Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press- release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers- successfully-1587676.htm. November 2011
QUESTIONS? LET’S TALK. Amanda Clay Powers Assistant Professor Virtual Reference Project Manager Social Media / Business / Agriculture Mississippi State University Libraries apowers@library.msstate.edu Gtalk: amandaclaypowers For the rest, just:

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Tech Trends Report 2024 Future Today Institute.pdf
 

Personal branding for BIS 3233

  • 1. PUTTING SOCIAL MEDIA TO WORK: PERSONAL BRANDING AND YOUR CAREER A M A N D A C L AY P O W E R S VIRTUAL REFERENCE PROJECT MANAGER SOCIAL MEDIA LIBRARIAN M I S S I S S I P P I S TAT E U N I V E R S I T Y LIBRARIES APRIL 5, 2012
  • 2. SOCIAL MEDIA = THE NEW RÉSUMÉ??? YES! and Sort of…
  • 3. FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU
  • 4. FACT: YOUR REPUTATION MATTERS 75% of companies have policies that require review of reputational data 79% of recruiters and HR professionals are looking Crosstab Market Research Report for Microsoft January 2010
  • 7. Crosstab Market Research Report for Microsoft January
  • 8. FACT: THERE ARE SOME PROBLEMS
  • 9. FACT: YOU CAN TAKE ADVANTAGE OF THIS • Be Consistent and Unique in Branding • Bend Google to Your Will: Try Google+ • Create a Public View on Facebook • Create a Professional Twitter Account • Consider a Personal Website • Get SEO to Work for You
  • 10. “SUPER SOCIAL” JOB SEEKERS GETTING JOB REFERRALS BY NETWORK 43% from LinkedIn 32% from Twitter 25% from Facebook Marketwire.com 2011
  • 11. FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA 18.4 Million Americans credit 10.2 Million Americans credit 8.0 Million Americans credit Marketwire.com November 2011
  • 12. FACT: SOCIAL MEDIA CAN GET YOU A JOB (MAYBE) Personality Professional qualifications Creativity Communication skills Well-rounded Comments from others 2009 Harris Interactive Study for CareerBuilder.com
  • 13. FACT: YOU CAN MAKE IT WORK FOR YOU
  • 14.
  • 15. CLEAN IT UP—TOOLS ARE OUT THERE Socioclean.com  Free in part  Facebook and Twitter  IDs from Specialized Dictionary  Targeted removal of individual problems  Needs to be Customized  Can be slow Exfoliate app for Android (FB)  Free  Can be slow  Only for Android  Removes by time period or or type
  • 16. FACT: YOU CAN DO IT YOURSELF Facebook  Clean up Timeline  Make Friend Lists  Adjust Privacy Settings Twitter  Make Twitter Private  Obscure Your Name/Handle  Go Through By Tweet  Create a Professional Twitter Accout LinkedIn -- Shouldn’t need to!
  • 17. FACT: IT’S NOT JUST HIRING EITHER 24% have disciplined an employee for activity on social networks 25% are actively monitoring activity 40% are passively monitoring activity Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
  • 18. FREEBIE: IT’S MORE THAN JUST SOCIAL MEDIA Employers Disregard Candidates Because of Email Content Candidate used emoticons Candidate used text language in an email or job application Email Still Matters 2009 Harris Interactive Study for CareerBuilder.com
  • 19. SO WHAT IS THE NEXT STEP? Your Online Presence IS Your Interview
  • 20. FACT: YOU CONTROL YOUR IMAGE • Pick a Brand Name for Yourself & Create an Email Account • Start Using It and Show Off Your Talent(s) • Google Plus • LinkedIn • Investigate Your Industry • Twitter • Facebook • Pick Your Move • Add Social Media That Works for You • Demonstrate Expertise • Network
  • 21. CITED Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009. Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009. Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010. Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social- media-age/. January 2012 Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press- release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers- successfully-1587676.htm. November 2011
  • 22. QUESTIONS? LET’S TALK. Amanda Clay Powers Assistant Professor Virtual Reference Project Manager Social Media / Business / Agriculture Mississippi State University Libraries apowers@library.msstate.edu Gtalk: amandaclaypowers For the rest, just:

Notes de l'éditeur

  1. I'm sorry I'm a little late on responding to you about what we would like for you to speak about. We are very interested in that Facebook clean-up site that Lyle told us you knew a lot about. We would like for you to hit on some things about how to keep any social network clean since most everybody has access to it, and how to get connected with each other and out professors while in college. We're in the Hearin Leadership Program, so we should all try to network with one another, because we are supposed to be the leaders on campus and when we leave, and we need to try to network with professionals on campus and in the community for recommendation letters, etc. So, some tips and tools for that. If you have any more questions, just let me know!