4. 75% of companies have policies
that require review of reputational
data
79% of recruiters and HR
professionals are looking
Crosstab Market Research Report for Microsoft
January 2010
5. 43% from LinkedIn
32% from Twitter
25% from Facebook
Marketwire.com 2011
6. 18.4 Million Americans credit
10.2 Million Americans credit
8.0 Million Americans credit
Marketwire.com November 2011
10. Personality
Professional qualifications
Creativity
Communication skills
Well-rounded
Comments from others
2009 Harris Interactive Study for CareerBuilder.com
11.
12. Socioclean.com
◦ Free in part
◦ Facebook and Twitter
◦ IDs from Specialized Dictionary
◦ Targeted removal of individual problems
◦ Needs to be Customized
◦ Can be slow
Exfoliate app for Android (FB)
◦ Free
◦ Can be slow
◦ Only for Android
◦ Removes by time period or or type
13. Facebook
◦ Clean up Timeline
◦ Make Friend Lists
◦ Adjust Privacy Settings
Twitter
◦ Make Twitter Private
◦ Obscure Your Name/Handle
◦ Go Through By Tweet
◦ Create a Professional Twitter Accout
LinkedIn
◦ Shouldn’t need to!
14. Be Consistent and Unique in Branding
Bend Google to Your Will: Try Google+
Create a Public View on Facebook
Create a Professional Twitter Account
Consider a Personal Website
Get SEO to Work for You
15. 24% have disciplined an employee for
activity on social networks
25% are actively monitoring activity
40% are passively monitoring activity
Facebook, Twitter, LinkedIn and Compliance: What Are
Companies Doing. Health Care Compliance Association
and the Society for Corporate Compliance and Ethics.
2009.
16. ◦ Employers Disregard Candidates
Because of Email Content
Candidate used emoticons
Candidate used text language in
an email or job application
Email Still Matters
2009 Harris Interactive Study for CareerBuilder.com
18. Wortham, Jenna. “More Employers Use Social Networks to Check Out
Applicants.” New York Times: Technology Bits. August 20, 2009.
Facebook, Twitter, LinkedIn and Compliance: What Are Companies
Doing. A Survey by the Health Care Compliance Association and the
Society for Corporate Compliance and Ethics. 2009.
Job Screening with Social Networks: How are Employers Screening Job
Applicants. 2011 http://www.reppler.com
Online Reputation in a Connected World. Crosstab Market Research
Report for Microsoft. January 2010.
Roberts, Donna. Branding And How It Works In The Social Media Age.
http://aytm.com/blog/research-junction/branding-and-how-it-works-
in-the-social-media-age/. January 2012
Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six
Workers Successfully Used Social Networks to Get Hired
http://www.marketwire.com/press-release/social-job-seekers-getting-
ahead-jobvite-survey-reveals-one-six-workers-successfully-
1587676.htm. November 2011
19. Amanda Clay Powers
Assistant Professor
Social Media / Business / Agriculture
Mississippi State University Libraries
apowers@library.msstate.edu
Gtalk: amandaclaypowers
For the rest, just:
Notes de l'éditeur
I'm sorry I'm a little late on responding to you about what we would like for you to speak about. We are very interested in that Facebook clean-up site that Lyle told us you knew a lot about. We would like for you to hit on some things about how to keep any social network clean since most everybody has access to it, and how to get connected with each other and out professors while in college. We're in the Hearin Leadership Program, so we should all try to network with one another, because we are supposed to be the leaders on campus and when we leave, and we need to try to network with professionals on campus and in the community for recommendation letters, etc. So, some tips and tools for that. If you have any more questions, just let me know!