2. Trade shows offer a cost effective way to get in
front of a lot of customers and prospects
91% of respondents rank trade shows "extremely
extremely
useful”… this was higher than any other source,
including on-site visits from reps.
Nearly half of the respondents had purchased
products or services at or because of a trade show.
Trade shows work well in the following areas;
strengthening existing relationships, introduction of
new products, positioning and generating quality leads
3. According to a Tradeshow Week 2007 Survey of Exhibitors:
Fewer shows are being attended by exhibitors, yet exhibiters are
spending more money overall on trade shows
This might indicate that exhibitors are being smarter with their trade
show dollars as preparing for 1 or 2 large shows can generate significantly
more leads and be more cost effective than trying to fit in 10 shows with
lower attendees.
Exhibitors are cutting out smaller less effective shows. Trade Show
organizers are focusing on larger more successful shows. 85% of trade show
exhibitors are increasing their trade show budgets for these larger shows
shows.
Report Summary:
Exhibitors are now concentrating on fewer historically
fewer,
successful shows, improving the company display booth,
attendee visual and audio presentation techniques.
4. Rising costs and shrinking budgets are forcing exhibitors
to find value in other areas without losing exposure
Forced to provide economic rationale for all expenditures…
alternatives to face-to-face meetings are gaining momentum
Non traditional approaches can generate a high number
of qualified leads… virtual events often exceed traditional
physical shows in their efficiency and low cost per lead
Traditional trade shows cost upwards of $10k for 3 days…
virtual events are scalable, reliable and includes cutting edge
rtua nts ar sca a , r a an nc u s cutt ng g
tools for staying in touch 24/7/365
5. The PPAI EXPO… Las Vegas
ASI Shows:
Orlando, Dallas, Las Vegas, New York & Chicago
Promotions East… Atlantic City
The SAAC Show… Long Beach
Table Top & Roadshows…
ASI Advantages Roadshow, Mid America Showcase
g ,
NSA Showcase, Sage Showcase & Showtime
ASI Stitches Roadshows
35 to 50 Regional & Local shows (approximate)
6. Even reduced; show budgets are out of control!
5 Major Plus # of # Attendees Booth Cost Total Cost Show
Local/Roadshows Region Exhibitors (approximate) (10’ booth) (4x's booth) Expenditure
ASI Orlando South East 600 3,000 to 4,000 $2,079 $8,316 $8,316
PPAI EXPO National 1600+ 14,000+ $1,845 $7,380 $7,380
Promotions East North East 800 4000+ $1,650 $6,600 $6,600
ASI Chicago Central 600 3,000 to 4,000 $1,879 $7,516 $7,516
SAAC West 675 3000+ $1,095 $4,380 $4,380
Local/Roadshows (2) Regional 40 each 100’s $1,200 $4,800 $9,600
$43,792
7. eShow
A virtual trade show application
An interactive electronic sales tool designed t generate
A i t ti l t i l t ld i d to t
distributor interest, exposure and traffic throughout the year
eShow
Replicates the positive aspects of a physical event
With greater reach, lower cost, no travel/entertainment,
or drayage bills, and no valuable time away from the office
8.
9. eShow Overview: Free to all 8L Media customers until 2010
Choose from four unique booth designs (custom available)
Full product or sales/marketing videos can be
p g
used to welcome visitors
Dynamic product search tool, education center,
events calendar and complete statistics
Scrolling product section with complete pricing
and descriptions; links to suppliers website,
eMail, FREE ePages, and sample/catalog ordering
Excellent source for distributor lead generation…
all leads synchronize with your 8L Media Dashboard
10.
11. eShow: Marketed through a variety of outlets
Bi-weekly emails to our database of 75,000
promotional products distributors
Free to all Distributors
Ad on our eMail template will link to eShow website
will provide 8,000,000 impressions per month
Monthly advertising pages in PPB magazine
Major promotional products trade shows
Links on the DistributorTalk website