Beyond The Hype - Social Network Marketing For B2B
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The way to reach business decision makers is migrating from traditional marketing efforts to the web. More and more consumers are researching their next purchases online in search engines and social media sites. This presentation will explore how you can use social media to grow traffic to your website, make real connections, and join the conversation that's already happening on social networking sites. Find out which social media sites work best for business, how to develop a strategy for success, how to measure your campaign's effectiveness, and where this rapidly evolving medium may be taking us next.
![Who We Are ,[object Object],[object Object],[object Object],[object Object],Tom Hall President Fred Greenhalgh Internet Marketing Manager Amanda O'Brien Inbound Marketing Manager](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Beyond The Hype - Social Network Marketing For B2B
- 1. Beyond the Hype: Social Network Marketing for B2B GEN38 Hall Web Services #Insights09
- 4. What is Social Media
- 5. Old Media Old Media vs. New Media New Media
- 6. What is Social Media People having conversations online
- 9. How Social Media Works
- 15. Rapid Change Billions of Keystrokes every minute of every day – Change the Web Mass Development Environment
- 18. Users vs. Viewers More Internet Users than TV household subscribers Source: Nielsen Online http://www.clickz.com/3633357 http://blog.nielsen.com/nielsenwire/tag/total-us-television-viewers/ 156.7 million 114.2 million
- 20. How many of you could effectively run your business if your email was down for a week?
- 32. What Does THIS have to do with business again?!
- 33. Connect with Local Customers
- 36. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
- 57. Any Questions?
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