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Measuring Social Media

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Hall Internet Marketing
Hall Internet Marketing

The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.

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Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
I'm Not Fred (sorry to disappoint)‏ Next Week: Fred - Boost Your Rep! A Marketer's Approach to Link Building
Got Questions? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Social Media Success depends... ,[object Object],[object Object],[object Object],[object Object],No one size fits all here!
 
 
 
Why Measure Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/ppdigital/2327029777/sizes/l/
Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popularity - Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],Strategy to Engage ,[object Object],[object Object],[object Object]
Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring relationships? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI of Social Media ROI is the measurement of the money in and the money out – that’s it. What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
Action – Reaction - Outcome Photo credit: http://thebrandbuilder.wordpress.com/2009/07/09/roi-and-social-media-101-financial-vs-non-financial-impact/ “ It isn’t to say that eyeballs, impressions and clickthroughs aren’t important. They are. But they’re one link (of the action-reaction-outcome narrative) shy of ROI. (They don’t tie the investment to the actual return.)” Olivier Blanchard – Brand Builder
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire
Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
5. Twitter Search 6. Hootsuite, Splittweet, tweetbeep 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
Free Measurement Tools 9. Wordpress Blog Stats Daily referrers Posts Visits Clicks Incoming Links
Paid Measurement Tools ,[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants KD Paine: http://kdpaine.blogs.com/

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Measuring Social Media

  • 1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
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  • 3. I'm Not Fred (sorry to disappoint)‏ Next Week: Fred - Boost Your Rep! A Marketer's Approach to Link Building
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  • 18. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it. What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
  • 19. Action – Reaction - Outcome Photo credit: http://thebrandbuilder.wordpress.com/2009/07/09/roi-and-social-media-101-financial-vs-non-financial-impact/ “ It isn’t to say that eyeballs, impressions and clickthroughs aren’t important. They are. But they’re one link (of the action-reaction-outcome narrative) shy of ROI. (They don’t tie the investment to the actual return.)” Olivier Blanchard – Brand Builder
  • 20.
  • 21. Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
  • 22. 5. Twitter Search 6. Hootsuite, Splittweet, tweetbeep 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
  • 23. Free Measurement Tools 9. Wordpress Blog Stats Daily referrers Posts Visits Clicks Incoming Links
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