Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.

1. Using Twitter for Business Intermediate/Advanced Twittering

2. Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web

4. Has Marketing changed? Go to where your customers and decision makers are. Is Twitter for everyone? Probably not. Photo credit: http://www.flickr.com/photos/kapkap/274808215/sizes/l/in/photostream/

6. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get

9. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Add value 9. Measure results 10. Who is saying what?

11. “ Twitter’s a stream. Dip in when you can. Get what you need. Close it and reenter life.” Chris Brogan of chrisbrogan.com Photo credit: http://www.flickr.com/photos/makelessnoise/240072417/sizes/l/in/photostream/

18. Twitter Search Advanced

19. Twitter Search Operators Tweet –word : Look for tweets that mention a word but doesn’t include another. To:user : See who is sending tweets to a particular user Filter:links : Find tweet that include a link More? http://support.twitter.com/articles/71577-how-to-use-advanced-twitter-search-operators

25. Bit.ly

27. Get Started Set Goals Numbers you can latch onto. Log the data so you have a starting point. From there, develop your strategy! Clean up your Twitter account with Manage Flitter. Remove anyone who will lot help you get to your goals. Research tools that will work best in your workflow. Test one a week or commit. Schedule time to build relationships.