2. Who I am
Amanda O’Brien
VP of Marketing, Hall Internet Marketing
www.hallme.com
@hall_web
Organizer, Social Media Breakfast Maine
www.socialmediabreakfastmaine.com
#smbme
Blogger at large
Guiding Stars, PROXI, SocialMediaB2B,
amandapants, Hall, SMBME etc.
3. Lets get right to it…
Photo credit: http://www.flickr.com/photos/zappowbang/531040159/
4. Conversations happening online
What is Social Media?
Word of Mouth Marketing with a new
twist.
Photo credit: http://www.flickr.com/photos/earlg/163755542/
5. Why did this happen to me?
X9,000 Laptop X9,000 Laptop
$499.00 $499.00
Seller: cumputerforu Seller: iluvcomputers
99% positive feedback
Read 213 reviews of iluvcomputers
Features: It is a laptop and
it goes wicked fast. You Features: It is a laptop and
can type on it and draw on it goes wicked fast. You
it and email your friends. can type on it and draw on
You can use Facebook it and email your friends.
and listen to your illegally You can use Facebook
downloaded music too. and listen to your illegally
downloaded music too.
Buy Now
Buy Now
6. Why did this
happen to me?
Photo credit: http://www.flickr.com/photos/captainfancypants/2855551551/
7. What does this have to do MY with business?
Free powerful marketing
This is where your tool you can manage in-
customers are spending house
Referrals mean more
their time
than advertisements
Tailored specific
1 out of every 6 minutes messages, for your
Establish trust and that
online is participating in demographic
your are an expert in
social networking sites
your industry
Empathy and caring
Americans use social media more than anything else online mean more than
strategy and $$
8. Most popular Social media sites
Site Monthly Visitors Who are these people?
Facebook 750,000,000 Everyone
Twitter 200,000,000 News sharers, mobile
users
LinkedIn 100,000,000 Business folks and job
seekers
MySpace 80,500,000 Young, music lovers
Google+ 32,000,000 Early adopters
Article: http://www.ebizmba.com/articles/social-networking-websites
9. Why is it important for you?
Ongoing engagement
• News
• Events
• Organization updates
Outreach
• Viral nature
Photo credit: http://www.flickr.com/photos/ruthhb/3226266668/
11. Where to start?
Know your story
• Your voice
• What is shareable?
• What is not?
Have goals
Photo credit: http://www.flickr.com/photos/mountainbread/130916729/
12. “You've got to be very
careful if you don't
know where you're
going, because you
might not get there.”
13. You need to know what you want – or you will never get it
14. Tie social media goals to organizational goals
• More website traffic
• More donations
• More online donations
• More volunteers
• More media coverage
Photo credit: http://www.flickr.com/photos/topastrodfogna/5561693020/
15. Things you can measure
•Traffic data
•Fan/follower data
•Interaction data
•Content performance
Photo credit: http://www.flickr.com/photos/427/2110349532/
19. Facebook is great:
Everyone is there and knows how to use it
Very sharable
Events
Dedicated organization pages
20. Facebook advanced options:
Create a landing tab for fans and non fans
Update content by region
Use Facebook Analytics to measure engagement
Use as your organization
Facebook advertising
HyperAlerts
Photo credit: http://www.flickr.com/photos/halversonmtn/3378042012/
21.
22. “Twitter’s a stream. Dip in when you can. Get what you need. Close it and reenter life.”
Chris Brogan of chrisbrogan.com
Photo credit: http://www.flickr.com/photos/makelessnoise/240072417/sizes/l/in/photostream/
23. Twitter is great:
Users are mobile
Great for meeting people
Follow by content not network
Very searchable
Photo credit: http://www.flickr.com/photos/myeye/2181264107/
25. Twitter advanced options:
Use a URL Shortner – Bit.ly
Schedule tweets
Use hashtags (#)
Participate in Tweetchats
Use tools – Tweetchat, Hootsuite
Use Twitter search (advanced)
Photo credit: http://www.flickr.com/photos/slayer23/2508790690/
27. LinkedIn is great:
A professional social network
Connect with your VIPs
Stay in touch when people move
Participate in Groups
Photo credit: http://www.flickr.com/photos/lostprophet/3773408594/
28. LinkedIn Advanced
Optimize your profile
LinkedIn Answers
Participate in groups with links
Add applications
29. A video is worth 1,000,000 words
2nd most popular search engine
Youtube.com/nonprofits
Use video annotations
Interview people close to your organization
Embed on your site and other networks
Photo credit: http://www.flickr.com/photos/chelzd/5374376912/
32. Which tools to use
•Check with top donators
•Volunteers
•Friends
•Staff
What is going to help you
achieve your goals?
33. How much time should it take?
You get out what you put in
Track your time
Try one post and one reactions a day
Add more as you get more comfortable
35. Content
Hardest thing | Editorial Calendar | Mix it up | Say the same thing but different
Photo credit: http://www.flickr.com/photos/kamiller/2210486321/
36. What content do you already have?
What staff and time do you have?
What existing campaigns can you tie social media into?
Bring it up at staff meetings
Photo credit: http://www.flickr.com/photos/jarodcarruthers/3933636337/
38. Social Media policy
Photo credit: http://www.telegraph.co.uk/news/picturegalleries/worldnews/5213346/The-bullfights-of-Feria-de-Abril-in-Seville-Spain.html
39. Talk about what could happen first and work backwards
Photo credit: http://www.flickr.com/photos/mag3737/2684872622/
40. Biggest rules of the road
•Add value
•Be consistent – not just once a year
•Integrate with all your events and marketing
•Partner up and promote your network
Photo credit: http://www.flickr.com/photos/matthigh/1831381353/
41. Recruit more volunteers
Share photos | Encourage sharing | Ask for testimonials | Praise
Photo credit: http://www.flickr.com/photos/vastateparksstaff/5330626403/
