What the State of the Internet Means to Your Marketing
1. What the State of the Internet Means
to Your Marketing
Amanda O’Brien
1
2. Introductions
‣ Hall Internet Marketing
• Internet marketing company based in Portland, Maine.
• @hall_web
‣ Amanda O‟Brien – VP of Marketing
• amanda@hallme.com
• @amanda_pants
2
3. Questions During the Presentation
‣ Use GoToWebinar “Ask a Question”
‣ Tweet @hall_web
‣ Email me: amanda@hallme.com
3
6. Mary Meeker – 2012 Internet Trends
• Partner at Silicon Valley venture capital firm
Kleiner Perkins Caufield & Byers
• Former Wall Street securities analyst
• "Queen of the Net“
• Reports
6
7. 2012 Internet Trends Year-End Update
‣ Update to May report presented at D10 conference:
• http://www.businessinsider.com/mary-meeker-2012-
internet-trends-year-end-update-2012-12#-1
7
8. Takeaway #1
‣ People use the internet:
• 78% of US uses the internet
• Accessing in more ways now than ever
8
9. Takeaway #2
‣ Smartphones are making an impact – room for
growth:
• Android adoption 6x iPhone adoption
• Globally 1 billion smartphones
• 5 billion mobile phone users
9
10. Takeaway #3
‣ Tablets & eReaders changing definition of „computer‟
• 29% of US adults own eReader or tablet
• 48% kids 6-12 want an iPad
• 24% 2012 Black Friday shopping was mobile/tablet
10
11. Opportunity: Make your site ready for
any screen size
‣ Responsive Design
• Site built to respond to device of user
• 46% mobile users say they have had
difficulty interacting with a webpage
• http://www.hallme.com/blog/responsive-
website-design-what-is-it-infographic/
11
12. Takeaway #4
‣ Mobile traffic up:
• 13% Global internet traffic is mobile
• India – mobile traffic surpassed desktop traffic
• Mobile app and advertising revenue 19 billion
12
14. Takeaway #4
‣ Reimagine everything:
• Desktops/Tablets
• Wired phones/Cell phones
• Information updated every minute
• Crowdsourced world
• Cameras and Video
• News and weather
• Notes, Files, Folders
• Multi screen TV watching
14
16. Consuming information
‣ “We hope to rewire the way people spread and
consume information… We think a more open and
connected world will help create a stronger economy
with more authentic businesses that build better
products and services”.
16
17. Dateline– Digital Detox
‣ Four roommates stopped using all digital devices
‣ Disconnected and withdrawals
‣ Problems with:
• Talking to friends
• Being alone and quiet
• Getting information
• Directions
• http://video.today.msnbc.msn.com/today/50362497#50
362497
17
24. What We Covered
1. Internet Trends
1. Lots of people use the internet
2. Smartphones & tablets increasing in popularity
3. Computing is changing – on the go
4. Reimagine the world
2. Preparing for the „new mobile world‟
1. Know how people get to your site and use it
2. Find people where and when they are
3. Prepare for fractured attention
24
25. Wrapping Up
‣ Webinar will be posted www.hallme.com/webinars
‣ Email amanda@hallme.com
‣ Upcoming webinars:
• 1/22 6 Worst Practices in Paid Search – Rachel Bowes
‣ Thank you!
25