Marketing plan of a new android app ie QuiZZer app

1. QuiZZer App
MARKETING PLAN

2. 1.
Executive
Summary

3. Executive Summary
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QuiZZer is the ultimate trivia quiz because it contains more
than 4.000 questions for kids and adults that are developed by
our team of educators. There are questions about every
category you can think of.

4. 2.
Situational
Analysis

5. CONSUMERTHINK ABOUT HOW MUCH MONEY
WOULD SPENT ONWEDDING & PARTY
Everyone is in search of Knowledge.Why not get in a FUN WAY?

6. Your logo here
People preparing for various competitions need questions
pertaining to specific categories and their combination which no
app till now provide.

7. 2.1
Company Overview

8.  This quiz gives you an endless stream of general knowledge
questions.
The questions are hand-selected and are designed to test a wide
range of your general knowledge.
All questions are linked toWikipedia articles so that you can learn
new things after answering.
You can track your progress with an Elo number to compare yourself
to other players.
And if you want, you can also test your skills in matches against
other players.

9.  All the members of the Strategic Business Unit
 The expected large user-base
 In-app advertisements, that’ll generate revenue
 In-app purchases, in keeping with the Freemium model
 Communication partners

10. Quizzer will be positioned as the favoured destination for
college students and young professionals in the age group of
8-40, who are looking to expand their knowledge in
everyfield of work and education. Aim is not to compete
with existing content apps but to fill the market gap created
by them. The app hopes to garner a respectable market share
in the highly competitive online content industry.

11. Your logo here
2.2
Market
Overview

12. 5432
12 2
College Students
Young
professionals

14. Mobile App Analysis
Parameter Quizup Trivia Crack General
knowledge Quiz
Rating 4.3 4.5 4.4
Downloads 10 million 10 million 1 million

15. Explosion of information
More and more youngsters pursuing quizzing as a hobby
Fine level of Quizzing

16. Cut-throat competition in online content industry
Not being able to get enough publishers and editors
on board
Threat of new entrants since there are no barriers to
entry in this industry
Already existing players like Quizup andTrivia
cementing their market position and increasing their
market shares

18. POD POP
• Unlike many other trivia games Quiz
of Knowledge is playable offline
anytime.Take it with you in the car,
on the metro or play a quick game
while you are waiting for the bus.
• If you want to compare your
knowledge to that of other players,
submit your high score to our online
list.
• Improve your knowledge and track
your progress by unlocking the in
game achievements!
• It is absolutely free and it will always
be free.
• Every player can add questions by
simply submitting them via an in
game submitter. After being reviewed
they are going to be added to the
database.
• Users can also play using Bluetooth.
• Over 2000 multiple choice questions
in English
• High scores of players all over the
world.
• Online Score that can be compared
to that of friends.
• Beautiful graphics
• Very small size, less than 10Mb
• Supports all mobile and tablet PCs
with android operating system.
• It is absolutely free.

20. Your logo here
2.3
Target
Customers

21. MARKET SEGMENTATION
OBJECTIVE ISTO MATCH
THE EXPECTATIONSOF
CUCTOMERS IN
TARGETED SEGMENT
SEGMENTATIONOF MARKET
ONTHE BASIS OF:
INTERNET USERS
YOUNG GENERATION
EDUCATIONAL INSTITUTE

22. Age Income Education Generation
18-40 Middle Primary Gen X
Upper Middle College students and
other enthusiasts
Gen Y
High

23. Thus target customers that emerge are
college students and young professionals
in the age group of 18-40

24. Your logo here
1.Measurable: Size, purchasing power and characteristics
can be measured
2.Substantial: Large and profitable enough to serve
3.Accessible: Can be effectively reached and served
4.Differentiable: Responds differently to different marketing
mix elements
5.Actionable: Effective programs can be formulated to
attract it and serve it

25. MARKET ENTRY
THIS APPWILL ENTER INTOTHE
MARKETTHROUGH
GOOGLE PLAY STORE
APPLE APP STORE
AMAZON APP STORE
OPERA MOBILE STORE
SAMSUNG APP

26. MARKET POSITIONING
THE INTRODUCTION OFTHIS APP INTHE
MARKETTO OCCUPY CLEAR AND
UNIQUE POSITION INTHE CONSUMER’S
MIND

27. Your logo here
3.
Goal
(3 years)

28. BUILDING BRAND
CONSUMER’S ATTRACTION
EASYWAYTO FINDTHE PRODUCTS
PRODUCT QUALITY
PRESENCE ON SOCIAL NETWORKING
SITE

29. GOALS (3 years after launch)
 At least 5 million downloads
 Initial Price setting to be 2$
 Estimated revenue of $10,000,000
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30. Your logo here
4.
Strategy

31. Company’s Strategic Business Unit
1. App Development team: Coders, developers, software
engineers
2. Content Creation team: Editors, writers, curators,
compilers
3. Content Collection team: Surveyors, on-field reporters,
sourcers
4. Business Development team: Growth hackers,
strategists, negotiators, networkers, planners
5. Marketing team: Promotions, communications and
distribution team
6. Data Analysis team: Analysts, statisticians, online
trends trackers
7. Finance and Accountancy team
8. Public Relations team: Employee relations and Investor
relations team
9. Customer team: Customer care department, CRM team

32. THE 5 C’S OF MARKETING STRATEGY

33. CUSTOMERS
HIGH QUALITY OF SERVICESTO ITS CUSTOMER
SEVERAL INTERNET BLOGSABOUT SERVICE QUALITY
AVAILABILTY OF CUSTOMER SERVICE
24*7 AVAILABLE
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34. • COLLABORATOR PROVIDESTHE CUSTOMER, BEST
PRICE, QUALITY, AND SERVICES
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COLLABORATORS

35. PLACES AND CLOTHES ORDERED BY CUSTOMERS
‘WEDDING AND PARTY PLANNER’ FEELS IT AS A
DEMAND
DEMAND IS RECEIVEDTHROUGHWEBSITE
CREATION OFTHIS APPTO FULFILLTHE DEMAND OF
CUSTOMERS
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36. COMPETITORS
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 QuizUp
 Trivia
 General Knowledge Quiz

38. To Customers
• Prove how smart you
are smart among your
circle.
• Learn something new
while having fun
• The app will leave you
more knowledgeable
than before, at the
same time refreshing
your mind
To Collaborators
• A well-managed,
rapidly growing app
with new downloads
everyday
• Successfully competing
with other major
players in the industry
• A large and diverse
user-base
To Company
• To employees:-Positive
work environment,
good pay, growth
potential, opportunity
to pursue interests, job
security
• To investors:- Regular
filing of returns, future
growth potential,
financial stability, clean
image, profitable and
loyal user-base, high
ROI

39. Your logo here
5.
Tactics

40. • Hundreds of thousands of exciting questions
• Over 2000 multiple choice questions in English
• High scores
• Online Score
• Beautiful graphics
• Very small size, just 4Mb
• Supports all mobile and tablet PCs with android operating system.
• It is absolutely free!
Your logo here

41. • Combine questions from different categories.
• Users can create their own questions in the Factory
• Over 20 game languages
• Chat with your opponents
• Collectable card collection
Your logo here

42. Your logo here
5.2
Brand

43. • QuiZZer
• “There are questions for
everybody!”
Name and
Slogan
Logo
• Quality, variety, lucidity,
homogeneity and universal appealAttributes

44. Your logo here
5.3
Price

45. The initial Price of Premium version will be set at 2.0$
The reason for this selection is-
• Affordable by college students which are the targeted and
segmented customers. 2$ is a fair price for a student and thus
they won’t hesitate buying it.

46. Your logo here
5.4
Communication

48. OFFICIAL BLOGS
FEATURING EMAILS
SOCIAL MEDIA AND
COMMUNITIES
THROUGH PROMOVIDEO
FEATURING ON SOCIAL
CHANNELS
ASK USERSTO RATE, SHARE
AND SUBSCRIBE

50. DISTRIBUTION
THROUGH
GOOGLE PLAY
APP STORE
ANY OTHER APP
STORE

51. Your logo here
6.
Implementation

52. 6.1
Infrastructure

53. Relationship with Collaborators
(a) Suppliers
Small teams of 2-3 persons will be appointed to cater to each
supplier. Their functions will be explicitly defined and clearly
demarcated to avoid overlap of duties. The Content Department
will be responsible for this area.
(b) Channel Members
Each channel member will have a dedicated team, which
will fully utilise its service. The Technology Department will be
responsible for this area.
(c) Communication Partners
This will be the area of expertise of the Marketing Department.
They will be required to formulate clever strategies and
implement them effectively.

54. 6.2
Processes

55. Processes involved in implementing the strategy and tactics are:-
Managing a holistic Marketing Organisation for the long run
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Channels
Developing Pricing Strategies and Programs
Setting Product Strategy
Setting up Strategic Business Unit
Identifying Market segments and targets and crafting the Market Positioning
Defining the Android App’s mission: Identifying core competencies and choosing value
Analysing Business Markets
Analysing Consumer Markets
Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research

57. EXHIBIT
CREATION OF OFFICIAL BLOGS FOR APP
CREATION OF OFFICIALWEBSITE FOR THE APP
EYE CATCHING APP ICON
JOIN DEVELOPERS AND ENTREPRENEURS GROUPS ON
SOCIAL MEDIA AND COMMUNITIES
FEATURED ON MOBILE APP REVIEW SITES

58.  EXECUTIVE SUMMARY
 SITUATION ANALYSIS
 GOAL
 STRATEGY
 TACTICS
 IMPLEMENTATION
 EVALUATION
 EXHIBITS

59. BIBLIOGRAPHY
TEXT BOOK ON MARKETING
MANAGEMENT BY PHILIP KOTLER
www.wikipedia.com
www.google.com/images
VARIOUS HBR ARTICLES ON ARKETING
PLAN
GOOGLE PLAY AND APP STORETO
ANALYSETHE COMPETITORS

60. DISCLAIMER
Created by Aman Kumar, IIT Roorkee, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow