Business communication involves the exchange of information between two or more parties to create mutual understanding. It is a continuous two-way process that occurs through various channels, both formal and informal. Effective feedback is key, as it can reinforce good behavior or change undesirable behavior, making a big difference in individual and team performance. Communication is essential for decision making, planning, implementation, control, coordination, change management, and employee participation.

1. Business Communication

2. What is Communication? Latin word “Communis” Common It is an exchange of facts, ideas, opinions to create mutual understanding Communication is the giving and receiving of feedback between individuals and/or groups for the purpose of exchanging information.

3. Nature of Communication At least 2 people Mutual understanding Continuous process Two-way process Pervasive function

4. Process of Communication

5. 5 The Communication Process Model

6. Effective feedback is the core component in all communication.

7. Effective Feedback will: Reinforce or enhance good performance or behavior Change undesirable performance or behavior Make a tremendous difference in the performance of an individual or team

8. Significance Basis of decision making Sound planning Effective Implementation of plans Better controlling Coordination Facilitates change Employee participation Human relations

9. Channels of Communication

10. Types – Formal Communication

12. Formal vs. Informal Communication

13. Rumour It is grapevine information communicated without the presence of authentic standards of evidence, is generally incorrect. May arise out of employees anxiety and insecuirity Major outbreak can be dangerous The best approach is to identify and remove its cause rather than try to kill it after it has begun.

14. Grapevine

15. Barriers to Communication

16. OrganizationalBarriers StatusBarriers SemanticBarriers Inattention Barrier PerceptualBarriers Information Overload Prematureevaluation Channel Distortions

17. Principles of Communication

18. Clarity Completeness Brevity – Brief Timeliness Compassion Consistency Feedback Attention Strategic use of grapevine

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