The document discusses Google's Panda and Penguin updates. Panda targets thin and spammy content, affecting up to 12% of results. Article sites and those with high ad-to-content ratios suffered losses, while top publishers like eBay and TechCrunch saw gains. To recover from Panda, sites should review analytics, create valuable content, and remove excessive ads. Penguin punishes over-optimization like keyword stuffing. Quote and hotel sites saw losses, while content quality sites were unaffected. To recover from Penguin requires de-optimizing links and content and making the site more natural through better grammar and social elements.

1. Panda Vs Penguin Google updates

2. Agenda
 Panda Update
 What is it and the affects of it?
 Winners and Losers of Panda
 How to recover from Panda
 Penguin Update
 What is it and the affects of it?
 Sites affected by Penguin
 How to recover from Penguin
 Q & A?

3. But First…

4. Panda Update

5. What is it and the affects of it?
 Combined learning from quality raters results
and Google’s machine learning algorithm –
Panda Update (1st Update 23rd of Feb 2011)
 Affected up to 12% of search results
 Panda affected thin content sites, content
farms, sites with high ad to content ratio and
spammy article sites…
 Many iterations, latest 3.8 on 25th of June

6. Losers of Panda Update – Sites Affected
 Top 10 List of Sites Affected
Domain Visibility Index Loss in Google Penalty Reason
wisegeek.com 93.3622 Article Site – Spammy
ezinearticles.com 58.4273 Article Site – Spammy
suite101.com 50.755 Article Site – Spammy
hubpages.com 47.7632 Content Farm
yourdictionary.com 39.5044 Duplicate Content
Software download site with too many ads compare to
brothersoft.com 37.6418
content
buzzle.com 36.7005 Article Site – Spammy
associatedcontent.com 35.7198 Article Site – Spammy
Software download site with too many ads compare to
freedownloadscenter.com 27.2522
content
essortment.com 23.4146 Article Site – Spammy
* Data from Search Engine Land

7. Losers of Panda Update – Sites Affected

8. Winners of Panda Update
 Top 10 Winners
Domain Visibility Index Gained in Google
ebay.co.uk 42.06%
techcrunch.com 40.72%
national-lottery.co.uk 39.50%
econsultancy.com 37.09%
thisismoney.co.uk 30.13%
siteslike.com 25.37%
mirror.co.uk 24.87%
blogspot.com 22.80%
mashable.com 22.61%
itv.com 22.38%
* Data from Search Engine Land

9. Winners of Panda Update

10. How to recover from Panda
 Review your Analytics
 Isolate the problem
 Make a strategic plan
 Get your design and UX in order to provide value
to users
 Too many ads an issue then remove them
 Start creating relevant Content
 Send a reconsideration request once everything is
cleaned up

12. Penguin Update

13. What is it and the affects of it?
 Designed to punish websites that are spamming
Google. Over-Optimization Penalty [1st update –
April 24th 2012]
 Keyword stuffing (e.g.: body, alt text images, title
tag, url and inbound anchor text)
 Link Profiles Over Optimization (Anchor text)
 Manipulative Internal Links
 Cloaking, “sneaky” redirects or “doorway” pages
 3.1% of queries impacted

14. Sites Affected by Penguin
 Top 10 List of Sites Affected
Domain Visibility Index Loss in Google
Great-quotes.com -94,12
Hotelplanner.com -79,03
Hotels-rates.com -72,08
1-love-quotes.com -58,48
Vzw.com -55,07
Shoplocal.com -50,20
Songlyrics.com -50,10
Dslreports.com -49,42
Free-games.net -47,87
Consumeraffairs.com -39,02
* Data from Search Metrics

15. Sites Affected by Penguin

16. How to recover from Penguin
 Review your Analytics and Webmaster Tools
 Investigate what keywords dropped
 De-optimize the web site
 Increase quality links to pages
 Make sure link anchor text is more natural
 Scale back the internal link anchor text
 Write better content with proper grammar
 Add more social elements, i.e. Google+ Sharing
 Do a site audit to determine problem areas and fix them
 Once you have done the above, fill out the Reconsideration
Request Form through Google

17. Also, follow me on twitter – @amantalwar