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Digital Momentum
an Amárach presentation
March 2014
Digital Momentum

© Amárach Research 2014
we surveyed 150 IT decision makers
in February 2014, representing
a cross-section of firms in Ireland

Digital Momentum

© Amárach Research 2014
Digital Momentum

Systems Upgrade

Mobilizing Growth
Security vs Crypto

Digital Momentum

© Amárach Research 2014
Systems Upgrade

Digital Momentum

© Amárach Research 2014
Operating System
62%

19%

7%
Windows 7

Windows XP

3%

Windows 8

Windows 2000

Q. What operating system are your employees currently using in your business?

Digital Momentum

© Amárach Research 2014
2014 Challenges
58%

52%

52%
39%

Upgrading
software

Introducing
new software

Smaller
budget

Update
site/app

29%

29%

New site/app Fewer IT staff

Q. What do you identity as the top 3 IT challenges your company faces in 2014?

Digital Momentum

© Amárach Research 2014
Data Management 1

62% currently analyse the data they collect

45% use dropbox 32% use Google drive
53% say they have the analytic abilities
Q. Does your organisation currently analyse the data it collects?
Q. Does your organisation currently have the capabilities (resources) to use data analytics to full effectiveness in the
business?

Digital Momentum

© Amárach Research 2014
Data Management 2
61%
46%

46%
22%

Employee skills

Budget

Software tools

Collect wrong data

Q. In your opinion what are the main inhibitors in relation to being able to use data analytics within your
organisation?

Digital Momentum

© Amárach Research 2014
Mobilizing Growth

Digital Momentum

© Amárach Research 2014
Mobile Working 1

44% have staff working remotely every day

86% say staff have the IT devices to do so
37% have employees provided with 4G
Q Have employees within your organisation been provided with 4G devices? A 4G device is one which can connect to 4 th Generation mobile
internet currently offered by Vodafone, Eircom and 3 on certain smartphone devices, e.g. iPhone 5/5S/5C, Samsung Galaxy S3/S4, HTC One.

Digital Momentum

© Amárach Research 2014
Mobile Working 2
Organisational Size
All

Everyday

2/3 times a week
Once a week
2/3 times a month
Once a month
Less often

Small

Medium

Large

44
28
11
4
5
4

42
33
11
4
4

41
35
11
3
5
3

49
17
11
9
6
4

Q How often do employees work remotely?

Digital Momentum

© Amárach Research 2014
Security vs Crypto

Digital Momentum

© Amárach Research 2014
Security Issues 1

8% have suffered a cyber attach
77% have a cyber-attack protocol in place
77% say employees trained in procedures
Q. Has your company suffered a cyber hack or been subject to a significant loss of data in the last year?
Q. Does your company have a protocol in place in the event of a cyber hack or data loss?

Digital Momentum

© Amárach Research 2014
Security Issues 2

Organisational Size
All

Small

Medium

Large

Yes

30

32

37

20

No

62

56

54

74

Don’t Know

8

12

9

6

Q. Has the recent LoyaltyBuild data breach caused your organisation to reassess its own security?

Digital Momentum

© Amárach Research 2014
Crypto Currency 1

69% have heard of bitcoin
3% currently accepting crypto coins
70% haven’t considered it
Digital Momentum

© Amárach Research 2014
Crypto Currency 2

Organisational Size
All

Small

Medium

Large

Open

32

33

33

29

Not Open

62

61

64

59

Don’t Know

6

6

2

12

Q. How open would your company be to accepting crypto currencies for goods/services in the future?

Digital Momentum

© Amárach Research 2014
Crypto Currency 3
36%

35%

32%
25%

25%

18%

17%
10%

Security

Regulations Customer
interest

Cost of set
Lack of
up
knowledge

Price
volatility

Lack of
value

No future

Q. What do you believe to be the main barriers for accepting crypto currencies?

Digital Momentum

© Amárach Research 2014
Digital Momentum

Digital Momentum

© Amárach Research 2014
Digital Momentum

© Amárach Research 2014
Appendix

Digital Momentum

© Amárach Research 2014
Sample Profile 1

Fieldwork: February 2014
Digital Momentum

© Amárach Research 2014
Sample Profile 2

Digital Momentum

© Amárach Research 2014
e. gerard.oneill@amarach.com
t. 01 410 5200
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch
s. slideshare.net/amarach

Digital Momentum

© Amárach Research 2014

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IT Decision Makers Survey Digital Trends

  • 1. Digital Momentum an Amárach presentation March 2014 Digital Momentum © Amárach Research 2014
  • 2. we surveyed 150 IT decision makers in February 2014, representing a cross-section of firms in Ireland Digital Momentum © Amárach Research 2014
  • 3. Digital Momentum Systems Upgrade Mobilizing Growth Security vs Crypto Digital Momentum © Amárach Research 2014
  • 4. Systems Upgrade Digital Momentum © Amárach Research 2014
  • 5. Operating System 62% 19% 7% Windows 7 Windows XP 3% Windows 8 Windows 2000 Q. What operating system are your employees currently using in your business? Digital Momentum © Amárach Research 2014
  • 6. 2014 Challenges 58% 52% 52% 39% Upgrading software Introducing new software Smaller budget Update site/app 29% 29% New site/app Fewer IT staff Q. What do you identity as the top 3 IT challenges your company faces in 2014? Digital Momentum © Amárach Research 2014
  • 7. Data Management 1 62% currently analyse the data they collect 45% use dropbox 32% use Google drive 53% say they have the analytic abilities Q. Does your organisation currently analyse the data it collects? Q. Does your organisation currently have the capabilities (resources) to use data analytics to full effectiveness in the business? Digital Momentum © Amárach Research 2014
  • 8. Data Management 2 61% 46% 46% 22% Employee skills Budget Software tools Collect wrong data Q. In your opinion what are the main inhibitors in relation to being able to use data analytics within your organisation? Digital Momentum © Amárach Research 2014
  • 9. Mobilizing Growth Digital Momentum © Amárach Research 2014
  • 10. Mobile Working 1 44% have staff working remotely every day 86% say staff have the IT devices to do so 37% have employees provided with 4G Q Have employees within your organisation been provided with 4G devices? A 4G device is one which can connect to 4 th Generation mobile internet currently offered by Vodafone, Eircom and 3 on certain smartphone devices, e.g. iPhone 5/5S/5C, Samsung Galaxy S3/S4, HTC One. Digital Momentum © Amárach Research 2014
  • 11. Mobile Working 2 Organisational Size All Everyday 2/3 times a week Once a week 2/3 times a month Once a month Less often Small Medium Large 44 28 11 4 5 4 42 33 11 4 4 41 35 11 3 5 3 49 17 11 9 6 4 Q How often do employees work remotely? Digital Momentum © Amárach Research 2014
  • 12. Security vs Crypto Digital Momentum © Amárach Research 2014
  • 13. Security Issues 1 8% have suffered a cyber attach 77% have a cyber-attack protocol in place 77% say employees trained in procedures Q. Has your company suffered a cyber hack or been subject to a significant loss of data in the last year? Q. Does your company have a protocol in place in the event of a cyber hack or data loss? Digital Momentum © Amárach Research 2014
  • 14. Security Issues 2 Organisational Size All Small Medium Large Yes 30 32 37 20 No 62 56 54 74 Don’t Know 8 12 9 6 Q. Has the recent LoyaltyBuild data breach caused your organisation to reassess its own security? Digital Momentum © Amárach Research 2014
  • 15. Crypto Currency 1 69% have heard of bitcoin 3% currently accepting crypto coins 70% haven’t considered it Digital Momentum © Amárach Research 2014
  • 16. Crypto Currency 2 Organisational Size All Small Medium Large Open 32 33 33 29 Not Open 62 61 64 59 Don’t Know 6 6 2 12 Q. How open would your company be to accepting crypto currencies for goods/services in the future? Digital Momentum © Amárach Research 2014
  • 17. Crypto Currency 3 36% 35% 32% 25% 25% 18% 17% 10% Security Regulations Customer interest Cost of set Lack of up knowledge Price volatility Lack of value No future Q. What do you believe to be the main barriers for accepting crypto currencies? Digital Momentum © Amárach Research 2014
  • 18. Digital Momentum Digital Momentum © Amárach Research 2014
  • 21. Sample Profile 1 Fieldwork: February 2014 Digital Momentum © Amárach Research 2014
  • 22. Sample Profile 2 Digital Momentum © Amárach Research 2014
  • 23. e. gerard.oneill@amarach.com t. 01 410 5200 w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch s. slideshare.net/amarach Digital Momentum © Amárach Research 2014