9. 71% of businesses have
used direct mail.
66% of direct marketers
66%
use addressed direct
mail based on
customer database.
25% intend to increase
spend on Direct Mail
in the next 12 months
(44% of ‘Innovators’).
44%
9
10. 53% of businesses
53%
consider themselves to be
innovative (10% ‘very’;
43% ‘somewhat’).
More likely to be larger
companies (79%);
operating in B2C sectors
(59%) ... and currently
using direct mail (65%)!