8. Customer decision journey
Consider
Advocate
Bond Evaluate
Enjoy
Buy
Mckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review
17. "...they used their
databases to tell stories.
Or, more to the point, their
databases and models
were used so that
Americans could tell
stories to each other."
Felix Salmon http://goo.gl/GxfMp
18. “Joined-up data that
enables you to
understand which
stories to tell to who,
and how and when
they should be told.
That's the future of
marketing, right
there.”
Neil Perkin http://goo.gl/B6Mah