1. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information
Intro to Kenshoo Social

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The Kenshoo Solution – Search + Social
Closed-loop Targeting. Universal Integration. Dynamic Attribution.
Infinite Optimization.

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Delivering intelligence, automation, ease…
• Intuitive UX
• Collaborative toolset
• Visual dashboards
• Budget planning
• Portfolio optimization
• Dynamic attribution
• Distributed infrastructure
• Systems integration
• Multi-channel tracking

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…and results.
Results: average return on ad spend for Kenshoo clients$8+
totaling over billion in annual sales revenue$25

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Powered by 330+ global employees. . .

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Food & Beverage
Empowering the world's
most sophisticated marketers
of the Top 5
U.S. Travel
Websites4
of the Top 10
Global Hotel
Groups6
of the Top 10
Global Telcoms6
of the Top 10
Global Retailers7
of the Top 10
Global Agency
Networks10
of the
Fortune 50
Companies23
Pure Plays
Agencies Retailers
Apparel
Publishers
Automotive
Consumer Electronics
Travel & Hospitality
Entertainment
Telecom
Education & Careers
Home & Garden
Financial Services

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Why Kenshoo Social?
• Our Mission Statement / Approach
 Illuminating the value of social media for brands through dynamic technology
• Kenshoo Social 2.0 built from the ground up for social marketers
• Strategic Preferred Marketing Developer (sPMD)
• Unmatched experience, performance and scale
• Demonstrated success with ROI-driven FB campaigns
• Uniquely positioned in Search + Social + Retargeting

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Kenshoo Social Ad Manager 2.0
Quickly and easily create and launch campaigns at scale
 Intuitive Ad Creation Flow
• Quickly create and replicate ads
and campaigns at scale
 Flexible Campaign Structures
• Choose one ad per campaign to
control ad delivery, spend and and
easily A/B test creative
 Automatically Divide Segments
• Quickly create custom
demographic target ranges

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Kenshoo Social Ad Manager 2.0
Power and performance at your fingertips
 Flexible Data Views
• Customize columns for action
types, performance metrics,
targeting and ad settings.
 Bulk Edit Ads & Campaigns
• Quickly edit inline
• Mass edit select elements
 Ad & Campaign Cloning
• Easily duplicate ads into same or
new campaign
• Edit select elements while cloning

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Kenshoo Social Ad Manager 2.0
Easily identify, sort and undo changes
 High Level Change Categories
• Quickly sort changes by type
• Syncs, Sync Errors, Edits, Ad
Creation, Imports
 Enhanced Tooltip Messages
• Explanation of error reason and
suggested actions
 Easily undo changes
• Undo changes in any order
• Guidance to prevent unintended
consequences
• Quickly revert evergreen or
seasonal campaigns

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What is Kenshoo Social Exchange?
• Real time, Intent based, Retargeting, on Facebook
• Bottom of the funnel, highly converting audience.
• FBX = largest, highest quality retargeting inventory
• Search + Facebook Ads + FBX = complete DR program
• Fully Managed Program

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How does Kenshoo Social Exchange Work?
1
Marketplace Ads
FBX Ad
Step 1: User visits
e-commerce site
Step 2: User visits
Facebook and sees
custom ad based on
web activity

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Why Kenshoo Social Exchange?
• Use One Provider for FB marketplace and FBX campaigns.
• Measure & Attribute FBX in relation to All Facebook and
Search Performance
• Leverage Product Feeds for Dynamic Creative
• FBX is New - Let the Experts demonstrate Success
• Bottom line - Better results than Display retargeting

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Custom Audience Targeting
• Leverage existing database to target users
on FB by email addresses and phone
numbers
• Utilize all ad types (page posts, sponsored
stories, social ads and web ads) while
targeting defined custom audiences
• Increase both life-time-value of a customer
and customer retention through advertising
based on product/service life cycle and
purchase patterns

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Impression Tracking - Overview
 Uses integration with FB ViewTags to
track influence of impressions on user
acquisition
 Attribution & reporting on conversion
events that included a Facebook ad
impression in the path-to-conversion
 Available on all Facebook ad types
(except Sponsored Results)
 Can include 2nd view tag from 3rd party
tracking provider
 Daily path-to-conversion and view-
through conversion reports generated at
the ad level
 Priced on a CPM model

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Multi-Touch, Multi-Channel Attribution
Path to Conversion
black pumps

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Zappos uses Kenshoo Social to Measure Sales and
Revenue Attributable to Owned & Paid Social Media
Case Study: Zappos Owned & Paid Media Conversion Attribution
Dramatic ROI generated through owned media posts & paid amplification

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Click Thru Rate
INCREASED BY
186%
Cost Per Click
DECREASED BY
77%
Conversions
INCREASED BY
331%
Kenshoo Social Driving Results in 2012
After 12 months powered by Kenshoo Social:
This data set includes Kenshoo Social clients that launched or maintained social advertising campaigns between January 1 and
December 31, 2012 and remained active continuously on Kenshoo during the 12 month period.
Data in this set covers over 55 billion total impressions and clicks.

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Social Marketing Education & Empowerment
Kenshoo Social has built a client training program to teach your team how to succeed in
Facebook advertising:
• Evaluating Your Facebook Strategy
• Facebook Planning
• Ads Execution
• Optimization
• Reporting
• GET CERTIFIED!!

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Kenshoo Social - the most experienced team in the industry
4+ years social media
experience
3+ years managing
social media campaigns
7+ years online ads
experience
6+ years managing
social media campaigns
5+ years managing
social media campaigns
5+ years social media
experience

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Global Coverage. Local Execution. 24x7
CLIENT SERVICES
• Day to Day Support
• Fully Managed Campaigns
• Platform Training
• Solution Consultants
ACE ENGINEERS
• Closing Urgent Cases
• Data Processing Needs
• Flexible Engineering
• Onboarding Support
PROFESSIONAL SERVICES
• Technical Resource
• Custom Projects
• Report Configuration
• RealTime Campaign Development
CLIENT

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Key Differentiators - Take Aways
Leveraging Search Intent data for infinite optimization
Platform & Expertise for Highly Scalable Facebook campaigns
FBX, Custom Audiences, In-app Conversion Tracking
Actionable Insight through Tracking & Consumer Behavior Reporting

23. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information
Thank you
| 23
Thank you
| 23