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FOUNDATIONS
of Organizational Communication
EXPERIENCE WITH
ORGANIZATIONS
LET’S
DISCUSS
Tell us about your first job. What was your role?
What was the organization like?
How would you describe the communication?
Did you feel like a “real” member?
Information Transfer Model
Shannon & Weaver, 1949
Sender oriented
Information Transfer Model
Shannon & Weaver, 1949
Sender
Sender oriented
Receiver
Information Transfer Model
Shannon & Weaver, 1949
Sender
Sender oriented
He greeted me.
Nice guy!
Good morning,
officer!
Receiver
Message
Channel
Information Transfer Model
Shannon & Weaver, 1949
Sender
Sender oriented
@client
Your	Company	Name	
Here
@client @client
www.website.c
om
MODEL #1
INFORMATION
TRANSFER
FOCUS: SENDER
Comm. = process of
transferring info or ideas
from one person to
another through verbal or
nonverbal behavior.
Shared Meaning Model
Receiver oriented & meaning can be assigned to unintended messages
- Putnam, 1982
Shared Meaning Model
Receiver oriented & meaning can be assigned to unintended messages
Source
- Putnam, 1982
Receiver
Shared Meaning Model
Receiver oriented & meaning can be assigned to unintended messages
Source
- Putnam, 1982
He’s not wearing
shoes.What’s he
up to?Good morning,
officer!
Receiver
Message
Channel
Shared Meaning Model
Receiver oriented & meaning can be assigned to unintended messages
Source
- Putnam, 1982
He’s not wearing
shoes.What’s he
up to?Good morning,
officer!
Receiver
Message
Channel
Shared Meaning Model
Receiver oriented & meaning can be assigned to unintended messages
Source
?
- Putnam, 1982
@client
Your	Company	Name	
Here
@client @client
www.website.c
om
MODEL #2
SHARED

MEANING
FOCUS: RECEIVER
Comm. = process by which
individuals come to share an
understanding of verbal and
nonverbal communication.



Did everyone interpret the
message the same way
(shared meaning) or did
different groups develop
different meanings?
Transactional ModelMeaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Sender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Message
Channel
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Feedback
Message
Channel
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Feedback
/Receiver /Source
Message
Channel
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Context/Environment
Feedback
/Receiver /Source
Message
Channel
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Transactional Model
Context/Environment
Feedback
/Receiver /Source
Message
Channel
Noise
ReceiverSender
Meaning is co-created. Simultaneous Sender/Receiver Roles.
Encoding/Decoding
Sender
Encoding/Decoding
Sender Receiver
Encoding/Decoding
Sender Receiver
Encoding/Decoding
Sender Receiver
Encoding
Encoding/Decoding
Message
Channel
Sender Receiver
Encoding
Encoding/Decoding
Message
Channel
Sender Receiver
?
Encoding
Encoding/Decoding
Message
Channel
Sender Receiver
?
DecodingEncoding
Encoding/Decoding
@client
Your	Company	Name	
Here
@client @client
www.website.c
om
MODEL #3
TRANSACTIONAL
MEANING
FOCUS: ALL PARTIES
Comm. = process by which
individuals assign meaning
in a communicative
situation trough mutual
interaction and influence.
WHAT IS
An Organization
?
WHAT IS
An Organization
?LEGAL
DEF
WHAT IS
An Organization
?LEGAL
DEF
SOCIAL
DEF
WHAT IS
An Organization
?LEGAL
DEF
SOCIAL
DEF
COMMUNICATIVE
DEF.
ORGANIZATIONS PEOPLE
=
?
• Organizations are treated the same as
people (sign contracts, pay taxes etc.)
• Organizations are viewed as containers
with clearly defined physical boundaries
in which people operate
LEGAL DEFINITIONSame rights, privileges and obligations as people
If orgs are people, should they have
the same rights the Constitution
affords people?
• Focus on the responsibilities of the
organization to the public, not just $$
• Corporate social responsibility
• Need to create unique identity as a
good community member
SOCIAL DEFINITIONDemonstrate that orgs are ethical & value relationship with stakeholders
How would you demonstrate that your organization is
committed to being a responsible citizen?
1. Activity coordination:
communicating in order to get tasks done
2. Self-structuring:
creating policies on how roles & responsibilities are divided
3. Membership negotiation:
determining who is/isn’t a member
4. Institutional positioning:
communicating org’s image to outsiders
COMM. DEFINITIONOrgs are created & maintained through communication, specifically:
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
NEW

TEXTBOOK

INITIATIVE
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
Announcements to students, calls to publishers…
NEW

TEXTBOOK

INITIATIVE
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
Announcements to students, calls to publishers…
Who will handle this new task?
NEW

TEXTBOOK

INITIATIVE
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
Announcements to students, calls to publishers…
Who will handle this new task?
Who can participate in this initiative?
NEW

TEXTBOOK

INITIATIVE
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
Announcements to students, calls to publishers…
Who will handle this new task?
Who can participate in this initiative?
What message does this send?
NEW

TEXTBOOK

INITIATIVE
Activity coordination:
Self-structuring:
Membership negotiation:
Institutional positioning:
Announcements to students, calls to publishers…
Who will handle this new task?
Who can participate in this initiative?
What message does this send?
We care about affordability.
NEW

TEXTBOOK

INITIATIVE
• Interactions
• Decisions
• Messages
• Interpretations
• Symbols
• Images
• Negotiations
• Agreements/Contracts
• Relationships
TAKE A CLOSER LOOKHow is an organization constructed and maintained through:
STRATEGIC AMBIGUITY
When organizations deliberately leave meaning unclear.
USED TO CREATE UNIFIED DIVERSITY
Different people have different understanding of same words.
Easier to get them all on board.
USED TO CREATE UNIFIED DIVERSITY
Different people have different understanding of same words.
Easier to get them all on board.
Developing
Christian Leaders
What does this mean?
ADAPTABILITY TO CHANGE
Allows orgs to easily change overall approach.
Ex: Ocean liner mission: entertainment
ADAPTABILITY TO CHANGE
ADAPTABILITY TO CHANGE
MAINTAIN RELATIONSHIPS
• Allows us to avoid
complete honesty
MAINTAIN RELATIONSHIPS
• Allows us to avoid
complete honesty
• Allows us and/or other
person to save face
MAINTAIN RELATIONSHIPS
• Allows us to avoid
complete honesty
• Allows us and/or other
person to save face
MAINTAIN RELATIONSHIPS
“Areas for improvement”
versus
• Allows us to avoid
complete honesty
• Allows us and/or other
person to save face
MAINTAIN RELATIONSHIPS
“Areas for improvement”
versus
“growth opportunities”
MAINTAIN POWER
MAINTAIN POWER
An ambiguous policy allows a supervisor to maintain his/her
power to use discretion in enforcing it.
PLAUSIBLE DENIABILTY
When a client wants a report “ASAP”
PLAUSIBLE DENIABILTY
Allows someone to deny your interpretation of words.
When a client wants a report “ASAP”
PLAUSIBLE DENIABILTY
Allows someone to deny your interpretation of words.
Ex:ASAP
When a client wants a report “ASAP”
PLAUSIBLE DENIABILTY
Allows someone to deny your interpretation of words.
Ex:ASAP
When a client wants a report “ASAP”
“Pawsible”
deniability
• Unified diversity
• Adaptability to change
• Maintain relationships
• Maintain power
• Plausible deniability
FUNCTIONS
STRATEGIC AMBIGUITY
@client
Your	Company	Name	
Here
@client @client
www.website.c
om
GROUP CHALLENGE
OFFICE DESIGN
• Maintain open
communication with
employees & volunteers
• Maintain a stylish office
to meet with community
leaders & officials
• Can’t be too lavish (don’t
want donors to think
they’re wasting money)
Create an office design
for the head of a
volunteer org. Criteria:

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Chapter 1: Foundations of Org. Comm.